Career Management

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• 16 Smarty-Pants Who Changed Marketing [Slide Show]Verónica Jarski
  To inspire you in your marketing, we've put together a roster of 16 remarkable smarty-pants who over the past few centuries changed marketing—and, often, business itself.
  Advertising, B2B Marketing, Career Management, Copywriting, E-Commerce, Marketing Strategy, Public Relations, TV
• The Cobbler Wears Prada: A Four-Step Guide to Succeeding at Self-MarketingTom Jacobs
  Companies often don't practice what they preach (or sell)—a classic case of "the cobbler's children have no shoes." Agencies and marketers are not exempt. Here's a guide to help you ...
  Career Management, Corporate Communications, Management, Marketing Smarter, Measurement, Public Relations
• How Marketers and Designers Can Work Together More EfficientlyAdria Saracino
  Marketing folks and designers have the same goal: well-designed sites and well-executed campaigns that convert viewers into customers. But getting to that goal can be challenging. Start by understanding the ...
  Career Management, Collaboration, Creativity
• Five Ways to Turn Your Chamber of Commerce Membership Into SalesMike Bowman
  Many businesses are members of their local chamber of commerce but don't take advantage of opportunity to increase sales and brand awareness. Here are five ways business owners can derive ...
  B2B Marketing, Career Management, Customer Acquisition, Lead Generation, Networking, Sales
• Companywide Collaboration: Marketing's Crucial RoleJacob Morgan
  Even though launching an organization-wide collaboration effort isn't just a marketing project, its success is largely dependent on your internal marketing efforts. Marketing's role is crucial... and here's what it ...
  Career Management, Collaboration, Management
• Six Reasons Your Company Needs Millennials [Infographic]
  To help managers better understand Millennials and their value, The Young Entrepreneur Council (YEC) partnered with MBA@UNC to share their research about Millennials, who constitute a market (and workforce) numbering ...
  Career Management, Demographics, Job Search, Millennials, Research
• Four Tips for Writing an Effective Bio [Slide Show]Christian Gulliksen
  Let's face it, most executive bios are deathly boring—a list of career highlights delivered in the driest corporate-speak imaginable. If yours is one of them, don't despair. Here are four ...
  Career Management, Job Search, Writing
• Work, Interrupted: It Takes About 30 Minutes
  Dealing with on-the-job distractions is a constant part of every marketing professional's day, according to a new survey by The Creative Group. Ad and marketing executives say the longest they ...
  Career Management, Management, Research Summaries, Social Media, Time Management
• 10 Tips for Successful Media AppearancesHelena Bouchez
  Media appearances are essential if you want to build your personal brand and emerge as a recognized industry expert. Learn 10 tips for mastering media appearances, and five key guidelines ...
  Career Management, Personal Branding, Public Relations
• Most Execs Are 'On' Regardless of Time or Location
  Smartphones, Wi-Fi access, and social media have liberated business executives from the confines of their offices; however, the flip side of that freedom is that very few can separate themselves ...
  B2B Marketing, Career Management, Customer Behavior, Email, Research Summaries, Social Media
• Digital, Direct Marketing Jobs Outlook Improving Modestly
  After a big spike in first-quarter hiring, the direct and digital jobs market is now expected to improve modestly in the second quarter of 2012, according to the Bernhart Associates' ...
  Career Management, Digital Marketing, Direct Marketing, Job Search, Research Summaries
• Should You Hire, or Contract, Your Marketing Team? [Infographic]Ray Grainger
  The following decision tree will help you decide whether to hire or contract your marketing team. Why even consider the question? Because today's business climate requires agility and the ability ...
  Career Management, Hiring Outside Resources, Marketing Budgets, Marketing Operations, Marketing Smarter
• Thriving in the Wild: Survival of the Fittest CMOsRich Beatty
  Once focused on defending their turf and justifying their domain, CMOs have evolved and now drive business value. They've morphed into a "super-species": Marketing's CEO. Learn five survival principles for ...
  Career Management, Chief Marketing Officer, Management
• The Inside Scoop on Becoming a Good Public SpeakerHeather Rast
  Public speaking is a powerful way to get your message to key influencers and decision-makers. Want to be a sought-after speaker? Learn what it takes to master the organizational and ...
  Career Management, Content, Lead Generation, Marketing Conferences, PowerPoint, Public Speaking
• Four Good Reasons to Attend an In-Person Event [Slide Show]Christian Gulliksen
  When you hear about an out-of-town conference you'd like to attend, the cost-benefit analysis can be intense. Is attending an in-person event worth your time and money? Here are four ...
  Career Management, Conferences, Customer Behavior, Marketing Conferences, Tradeshows/Events
• Five Steps to Shifting Marketing's Capabilities to Meet Today's NeedsLarry Lucas, Hilary Fazzone
  Companies need up-to-date marketing capabilities to execute strategies that address today's changing environments and evolving customer needs. Learn how to shift your firm's capabilities, and give your strategies a fighting ...
  Career Management, Chief Marketing Officer, Management, Marketing Challenges, Marketing Operations, Marketing Strategy
• Five Steps to Effective Brand Promotion [Slide Show]Thi Huyen Trang Ngo
  Think back to your first job interview; friends and family likely told you to "sell yourself." It turns out, that is also the approach to successfully marketing your brand. Here ...
  Brand Equity, Branding, Career Management, Collaboration, Management, Personal Branding
• What Can You Accomplish in 10 Minutes? (A Lot.)
  In a post at Great B2B Marketing, Christopher Ryan recalls a fitness instructor who observed how members with New Year's resolutions crowd the gym in January—and often vanish by February. ...
  Career Management, Management, Personal Branding
• Digital and Direct Marketing Jobs Rebounding in 1Q12
  Digital and direct marketing hiring is expected to rebound in the first quarter of 2012, according to the Bernhart Associates' Quarterly Employment Report: More than one-half of employers plan to ...
  Career Management, Forecasts, Research Summaries
• Personal Branding Trends for 2012 (Part 2)William Arruda
  Personal-branding expert William Arruda offers six more trends to keep in mind and on top of in 2012 as you continue to build, improve, and polish your own personal brand ...
  Career Management, Digital Theory, Forecasts, Personal Branding, Social Networking, Videos