Collaboration

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• Eight Secrets of Agile MarketingMatthew Stibbe
  What on Earth can marketers learn from programmers? At first glance, the answer might seem to be "nothing," but my experience tells me otherwise.
  Collaboration, Content, Management, Marketing Operations, Project Management, Writing
• Seven Traits of an Effective Marketing LeaderJodi Sorensen
  Developing a productive environment where marketing team members can do their best work even under stressful deadlines is a true leadership skill. But how does one create an environment where ...
  Career Management, Chief Marketing Officer, Collaboration, Creativity, Management, Marketing Operations
• Everything I Learned About Marketing Came From Comedy, Part 2: ImprovKathy Klotz-Guest
  Part 2 of this two-part article series outlines more ways that comedy—in this case, improvisation—can help us become better marketers and connect more easily with our audiences.
  Career Management, Collaboration, Customer-Centric, Customer Insight, Customer Relationships, Humor, Positioning, Value Propositions
• Bridging the Chasm Between CMOs and CIOs in Digital MarketingAlex Lustberg
  Today's data-intensive marketing environment presents a real opportunity for chief marketing officers and chief information officers to bridge the gap between them.
  Chief Marketing Officer, Collaboration, Marketing Tips, Thought Leadership
• 10 Commandments for Getting the Most Out of Your Naming FirmBeth Gerber
  You bit the bullet and decided to hire a naming firm for your next branding initiative. You researched and you vetted, and you picked a firm that feels like a ...
  Brand Management, Branding, Collaboration, Hiring Outside Resources, Naming, Positioning
• Sweep Up More Fans With These Three TacticsTim McMullen
  Using well-executed sweepstakes promotions, drawings, and contests to reach fans can increase the likelihood that members of your audience will share with their friends—AKA, your future audience.
  Collaboration, Customer Acquisition, Customer Engagement, Engagement, Lead Generation, Promotions, Social Media
• Six Work Lessons Marketing Pros Can Learn From Social Media Best-PracticesBryan Nielson
  We can learn plenty by observing how people use social media—and those lessons can apply to how we function as marketers at our places of work.
  Career Management, Collaboration, Social Media
• How to Get Executive Stakeholder Buy-in for Your Website Testing ProgramJeffrey Vocell
  The first step to a successful website testing and optimization program is ensuring that you have buy-in from your executives. However, buy-in is also crucial for ensuring long-term success.
  Collaboration, Management, Measurement, Testing, Web Analytics, Websites
• How Marketing and IT Can Work TogetherErik Severinghaus
  As digital marketing grows ascendant, the relationship between marketing and IT departments will become more dependent. Here's how to ensure both departments are working toward the same goal of delivering ...
  Collaboration, Email, Email Marketing, Management, Personalization, Technology
• Bridging Marketing and Finance: Don't Get Lost in TranslationLaura Patterson
  Whether your goal is to obtain a seat at the table or to prove the value of Marketing—or more easily obtain approval for your budget—you need a viable relationship with ...
  Business Intelligence, Career Management, Chief Marketing Officer, Collaboration, Customer Acquisition, Customer Relationships, Customer Retention, Finance, Management, Measurement
• Marketing-IT Alignment Is Possible: Why You Need Your IT DepartmentAdele Sweetwood
  As customers change, the channels of engagement morph, and data explodes, ultimately it's going to be the partnership between IT and Marketing that will be the lynchpin to grasping new, ...
  Collaboration, Management, Marketing Operations, Marketing Smarter
• Seven Ways to Talk Your Financial Execs Out of Jargon and Bad WritingSusan Weiner
  Sometimes you struggle to get your firm's executives to recognize the power of good writing. You edit their text, but they put the jargon and longwinded language back in. But ...
  Career Management, Collaboration, Content, Copywriting, Management, Marketing Tips, Print Collateral, Writing
• Three Modern SEO Best-Practices Every CEO, CMO, and CIO Should KnowCarrie Morgan
  So what do C-suite executives need to know about SEO? (Hint: it has more to do with enterprisewide collaboration than actual SEO skills like programming or copywriting.)
  Chief Marketing Officer, Collaboration, Management, Marketing Operations, Marketing Strategy, Search Engine Marketing, SEO
• Use Social Media to Steal Market Share (and More Good Advice for CMOs)Susan Ganeshan
  Social media has proven itself an invaluable venue for businesses promoting their products and specials, but its value doesn't end there. Here are five ways CMOs can start getting more ...
  Collaboration, Customer Insight, Feedback, Market Research, Marketing Strategy, Social Business, Social Media
• Five Tips for Marketing to Win Love From SalesNasheen Liu
  "It's complicated" would be the proper way to describe the love/hate relationship between Sales and Marketing. But it doesn't have to be that way. Having been on both sides of ...
  Career Management, Collaboration, Customer Acquisition, Email, Lead Generation, Sales
• The Google Graveyard: A Resting Place for Great Ideas [Infographic]Verónica Jarski
  Recently, Google Reader became the latest product laid to rest in the Google graveyard. Though beloved by its (relatively small) fan base, Google Reader just wasn't popular enough to merit ...
  Blogging, Collaboration, Customer Relationships, Google, Google+, Search Engines, Social Media, Websites
• Why Asking Sales What They Want Is NOT Sales EnablementJennifer Robinson
  If you're a B2B marketer, you've likely felt the frustration of trying to give Sales the materials it needs. You even ask what they want and follow their direction to ...
  Collaboration, Content, Marketing Challenges, Print Collateral, Sales
• Is Your Video Platform Future-Proof?Jeff Fissel
  You might already have your video marketing strategy figured out, but technology is always changing. Learn whether your video platform is future-proof, and get tips on making sure your video ...
  Collaboration, Content, E-Commerce, Mobile Marketing, Social Media, Technology, Videos
• 10 Personal Branding Trends for 2013 (Part 2)William Arruda
  In Part 1 of "10 Personal Branding Trends for 2013," I shared five important personal branding trends for the New Year. In this second installment, I have five more trends ...
  Branding, Career Management, Collaboration, Facebook, LinkedIn, Mobile Marketing, Networking, Social Networking, Videos
• What You Need to Know About Printing, Including CostsDebbie Simpson
  We might be living in the age of the Internet, but print collateral is still a part of just about every organization's marketing arsenal. Here's what you need to know ...
  Collaboration, Direct Marketing, Hiring Outside Resources, Management, Marketing Challenges, Print Collateral