Customer Acquisition

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• A More Human Model for Product StorytellingKathy Klotz-Guest
  The resurgence in storytelling, the original social medium, is an important and welcome evolution for many reasons. Memorable stories scale in a way that facts alone cannot. In a world ...
  Content, Content Marketing, Customer Acquisition, Product Marketing, Sales, Writing
• Five Best-Practices to Increase Registration ConversionBill Piwonka
  Low conversion rates, users that leave your site without engaging, and blatantly falsified registration data are the obvious symptoms of a broken registration system. Consider the following five best-practices for ...
  Customer Acquisition, Customer Retention, Email, Inbound Marketing, Lead Generation, Permission Email Marketing, Social Media, Websites
• Forget the Funnel, Use the Sales Radar to Find the Invisible SaleTom Martin
  I once had to call on a prospect 52 times before we were invited to pitch. But the last client I picked up at my current firm took exactly one ...
  Content, Content Marketing, Customer Acquisition, Inbound Marketing, Lead Generation, Lead Nurturing, Sales, Web Analytics
• Can Marketing Automation Work for Your Company?Justin Gray
  I hear a lot of excuses about why marketing automation won't work: My company is too small; my product is too transactional; my leads don't respond; my porridge is too ...
  B2B Marketing, B2C, Customer Acquisition, E-Commerce, Lead Generation, Marketing Automation, Marketing Strategy, Retail Marketing, Small Business, SMBs
• How to Improve Conversion Rates on Your Website: Article 4 of 4Sean Ellis
  You are now in a position to execute an informed conversion rate optimization program—one designed to address the most important and promising areas of improvement.
  Customer Acquisition, Inbound Marketing, Lead Generation, Measurement, Metrics, Testing, Web Analytics, Websites
• Five Tips for Marketing to Win Love From SalesNasheen Liu
  "It's complicated" would be the proper way to describe the love/hate relationship between Sales and Marketing. But it doesn't have to be that way. Having been on both sides of ...
  Career Management, Collaboration, Customer Acquisition, Email, Lead Generation, Sales
• How to Drive Conversion Rate by Understanding Visitor Intent: Article 3 of 4Sean Ellis
  Understanding visitor intent is at the heart of conversion rate optimization. How do you effectively harvest intent-related information from the Internet?
  Customer Acquisition, Customer Behavior, Customer Satisfaction, Market Research, Net Promoter, Websites
• Apply Lifetime Value Targeting to Reach Customers OnlineRussell Glass
  Historically, personalized targeting has been done through direct mail, sending offers to segmented lists, targeted at personas. So how can you achieve the same level of segmentation and targeting in ...
  Customer Acquisition, Customer Communications, Customer Relationships, Customer Retention, Measurement, Metrics, Multichannel Marketing, ROI, Segmentation
• Work Smarter, Not Harder, With Marketing AutomationAdam Blitzer
  Whether you're completely new to marketing automation or already approaching pro status, there are several things you can and should be doing. Here are a few ways to integrate and ...
  CRM, Customer Acquisition, Customer Relationships, Email, Email Marketing, Lead Generation, Marketing Analytics, Marketing Automation, Personalization, Social Media, Web Analytics
• Hyperlocal Advertising Strategies for SMBsGretchen Joyce
  Most SMBs may not realize that it is possible—and affordable—to target relevant consumers in close proximity to their stores by using an online, neighborhood-level targeting approach.
  Advertising, B2C, Customer Acquisition, Digital Marketing, Local Marketing, Location-Based Marketing, Retail Marketing, Small Business, SMBs
• Three Deadly Reasons Most Websites FailMike Volpe
  Although websites were introduced over 20 years ago, the vast majority still function on old-school paradigms. Here's where most websites are getting it wrong—and how you can get it right ...
  Content, Content Marketing, Customer Acquisition, Customer-Centric, Inbound Marketing, Lead Generation, Web Content, Website Design, Websites
• How to Build an Effective Conversion Rate Optimization Plan: Article 1 of 4Sean Ellis
  How do you know where to start when jumping into website optimization? As easy as crossing the street, building a testing strategy oriented to the needs or your users all ...
  Customer Acquisition, Lead Generation, Measurement, Testing, Website Design, Websites
• In Content Marketing, 'People Buy on Emotion and Rationalize With Logic' Is a Mistake (Pt. 2)Catherine Sherlock
  In Part 1, we began the examination of how emotion and logic operate in the buying cycle, and we covered what sort of content to produce for the Awareness stage. ...
  B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Behavior, Customer Engagement, Digital Theory, Inbound Marketing, Lead Nurturing, Marketing Communications, Marketing Strategy, Sales, Web Content, Web Copy, Writing
• Are You Argo-izing Your Content?Sue Duris
  In Argo, which won the Best Picture Oscar, the filmmakers followed what I now call the Argo rule: Lure them in, keep them engaged end-to-end, and keep them talking about ...
  Content, Content Marketing, Customer Acquisition, Customer Behavior, Customer Communications, Customer Engagement, Customer Relationships, Writing
• Five Tips for Creating Customer Relationships That Drive SalesTom Cates
  Strong customer relationships drive sales, sustainability, and growth, especially in today's economy. Regardless of your industry, follow these five tips for stronger and healthier customer relationships.
  Customer Acquisition, Customer Communications, Customer Loyalty, Customer Relationships, Customer Retention, Customer Satisfaction, Engagement, Referrals
• Eight Tips for Creating a Great LinkedIn Business PageJessica Davis
  Is your LinkedIn business page up there with the best? It should be... After all, it's a sought-after online destination for business networking, hiring, and even financing.
  Advertising, B2B Marketing, Branding, Customer Acquisition, LinkedIn, Social Business, Social Media, Social Networking
• How to Create Your Hourly Rate for Digital Marketing ServicesRob Eleveld
  The good news is that you don't need an MBA and you needn't have taken an accounting class to figure out the basics of your cost structure and an associated ...
  Career Management, Customer Acquisition, Digital Marketing, Management, Marketing Operations, Pricing, Sales, Services Marketing, Testimonials
• Email Best-Practices for Developing and Maintaining Crucial Customer RelationshipsKevin Gao
  Here are three sets of email best-practices for turning prospects into actual customers, extracting value from active customers who eagerly make purchases, and retaining customers for the long term.
  Customer Acquisition, Customer Relationships, Customer Retention, Email, Email Campaigns, Email Marketing, Segmentation
• One Direction's Five Lessons for Building Customer LoyaltyRafe Gomez
  The passionate emotional enthusiasm (and sizable financial expenditures) that 1D inspires among its massive global fan base is not a fluke: It's the result of a meticulously nurtured loyalty-building strategy.
  B2C, Brand Loyalty, Customer Acquisition, Customer Behavior, Customer-Centric, Customer Engagement, Customer Experience, Customer Relationships, Customer Satisfaction, Positioning
• The Best Content Ideas Come From Customers' NightmaresBarry Feldman
  Want to get frighteningly good at content marketing? Take a trip with me to the dark side. Off we go... venturing into some scary territory: the human psyche. Who knows ...
  Content, Content Marketing, Customer Acquisition, Customer Behavior, Customer Insight, Sales, Web Content, Web Copy, Writing