Customer Behavior

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• Spending Power: The Driving Force Behind Purchase DecisionsJim Koppenhaver
  How do consumers decide what to buy? And how much money do they have to spend for what they want to buy? Marketers have long tried to figure it out, and ...
  Customer Behavior, Market Research, Targeting
• Has Advertising Killed Itself?Tom Asacker
  The more ads look and sound the same, the more we simply let them fade into our subconscious. They become little more than background noise. What's an advertiser to do?
  Advertising, Customer Behavior, Marketing Inspiration
• How to Get Closer to CustomersCristian Mitreanu
  The first step in getting closer to the customer is to go beyond his or her needs and understand the mechanics of their problem-solving behavior. Get the full story.
  Brand Awareness, Customer Behavior, Customer Experience, Marketing Inspiration
• What Your Worst Customers Teach You About LoyaltyJill Griffin
  Customers—even bad ones—are our best loyalty teachers. In fact, the lessons gleaned from "problem" customers are often rich and long-lasting. Consider the following less-than-ideal customer types and some of the ...
  Collaboration, CRM, Customer Acquisition, Customer Behavior, Customer Retention, Sales
• Just What Is Customer Experience Management, Anyway?Leigh Duncan-Durst
  A growing number of books and articles are actively promoting the concept of Customer Experience Management, or CEM. There are also a growing number of agencies and consultancies claiming expertise ...
  Customer Behavior, Customer Experience, Marketing Smarter, Measurement, Positioning, Segmentation
• Discovering Needs, Wishes, Wants, Desires: The Marketing Research ChallengeRobert Kaden
  The way research is practiced today taps into the consumer spontaneous attitudes. While this may be all that is needed for many of our studies, it's rare that tapping into ...
  Brand Positioning, Branding, Customer Behavior, Market Research
• The Most Effective Approaches to Marketing to HispanicsPaul Epstein
  Marketers who choose not to devote significant time and effort to the Hispanic population are missing out on a vital consumer segment that is growing faster than any other minority ...
  Advertising, Customer Behavior, Hispanic Marketing, Online Marketing, Segmentation, Websites
• Five Ways Technology Can Boost ProfitabilityChristopher Doran
  The good news is that the technology that allows you to market via the Internet is far from reaching its full potential. Much of the early energy in online marketing ...
  CRM, Customer Behavior, High-Tech Marketing, Lead Generation, Lead Quality, Online Marketing, Websites
• Shifting From Mass Marketing to Micro MarketingIan Durrell
  Today's customers perceive themselves as having unique needs and interests, and they demand that businesses understand and meet those individual needs. To satisfy these customers, major marketers must shift from ...
  Customer Behavior, Market Research, Measurement
• The Billion-Dollar Question: Web Site Performance and E-CommerceTom Kuegler
  Web site performance is a critical and underappreciated component of Web marketing and e-commerce. In other words: it doesn't matter how well you design and market your site unless it ...
  Customer Behavior, E-Commerce, Measurement, Online Marketing
• Why Demonstration Compels Customers to BuySean D'Souza
  Copywriting, Creativity, Customer Behavior, Customer Engagement, Sales
• SWOT Team: Boosting Survey ResponsesHank Stroll
  This week, how can you entice more people to consider filling out your surveys? Join the conversation! Also this week: What loyalty programs are most effective at addressing both local ...
  Customer Behavior, Customer Relationships, Customer Retention, Marketing Challenges, Personalization
• Neuromarketing: Unlocking the Decision-Making ProcessHoward Greenfield
  "Neuromarketing" aims to map brain patterns and provide a more direct path to human decision-making.
  Customer Behavior, High-Tech Marketing, Sales
• The Emergence of the Systemic BrandRay Podder
  When you change the way you look at things, the things you look at change.
  Branding, Creativity, Customer Behavior, Targeting
• The Second Reason Why Customers Don't BuySean D'Souza
  You need to understand this powerful psychological trigger or you'll be leaving behind chunks of almost-guaranteed profits.
  Customer Behavior, Sales, Testimonials
• Anticipating Customer Behavior With AnalyticsColin Shearer
  Know thy customer and give them what they want is the fundamental principle of marketing. This idea is simple in theory, but increasingly challenging to put into practice. The challenge, ...
  Customer Behavior, Market Research, Measurement, Segmentation
• Is Al Ries Dangerous to Your Brand?Dan Herman
  Despite his historic importance, in the current business and marketing realities Al Ries is outdated and limited.
  Brand Awareness, Brand Positioning, Branding, Creativity, Customer Behavior, Positioning, Public Relations
• Pop-Up Ads, Trademark Law and the Meaning of ‘Use’Lee Gesmer
  s it possible to infringe a trademark when you never display it to the public but use it only as a hidden trigger for pop-up ads?
  Customer Behavior
• The Top 3 Priorities of the Talking HorseJared M. Spool
  Anytime somebody does something new with technology—something nobody else has ever done before—that technology goes through a “talking horse” stage. How can you tell whether your site (or part of ...
  Customer Behavior, Website Design, Websites
• A Tale of Two Sales Pages: Which One Ends Up With the Paying Customers?Sean D'Souza
  One Web site is giving you a 30% discount compared with another site. Yet you end up buying the product at the higher price. Now why on earth would you ...
  Customer Behavior, E-Commerce, Web Copy