Customer Behavior

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• Influencing B2B Sales: Buyers' Favorite Conferences, Social Networks, and AnalystsAyaz Nanji
  Which in-person events, social networks, and industry analyst firms have the greatest influence on B2B buyers?
  B2B Marketing, B2B Marketing Forum, Customer Behavior, Research Summaries, Sales, Social Media, Social Networking
• Holiday Shopping Trends for 2018: Consumers' Spend and Gift PlansAyaz Nanji
  Most consumers plan to spend the same or more on holiday gifts this year compared with last year, according to recent research from OpenX and The Harris Poll.
  Customer Behavior, Research Summaries, Retail Marketing
• Memorable Ad Jingles: Can Consumers Recall Classic Commercial Tunes?Ayaz Nanji
  Do people recognize famous advertising jingles? How well do members of different generations recall famous commercial tunes?
  Advertising, Customer Behavior, Research Summaries
• Three Ways to Reach Customers With Personalized Content: Data, Emotion, and MetricsManish Dudharejia
  Creating personalized content that communicates value is the key to reaching customers in today's complex marketing landscape. Here are three things you need to know.
  Content, Customer Behavior, Metrics, Personalization
• 2018 Digital Advertising Trends: Which Predictions Came True [Infographic]Laura Forer
  Video will be huge, mobile will be first, and consumers will be clamoring for data transparency: That's what marketers expected in 2018. Which of those predictions came true? See what's ...
  Advertising, Customer Behavior, Videos
• Consumers' Gift Card Preferences in the Digital AgeAyaz Nanji
  Although consumers currently purchase more physical gift cards, digital gift card purchases are becoming increasingly popular, according to recent research from Blackhawk Network.
  Customer Behavior, Research Summaries, Retail Marketing
• The Most Annoying Things About Email: What Brands, Marketers, and Coworkers Get WrongAyaz Nanji
  If white-collar workers could change one thing about emails from brands, they would make those emails less promotional, according to recent research from Adobe.
  Customer Behavior, Email, Email Campaigns, Email Marketing, Research Summaries
• How to Use Mobile Marketing for Your Business [Infographic]Laura Forer
  Unravel the mobile marketing mystery with plenty of ideas for how to use mobile to boost consumer engagement and drive more conversions.
  Customer Behavior, Customer Experience, Mobile Marketing, SMS, Websites
• The Staggering Amount of Data Generated Online Every Minute [Infographic]Ayaz Nanji
  Each minute of the day, users of the Internet watch 4.3 million YouTube videos and conduct 3.9 million Google searches, on average, according to recent research from Domo.
  Customer Behavior, Data, Research Summaries, Social Media, Websites
• The Psychology of Advertising: Thinking vs. Feeling [Infographic]Laura Forer
  Considering all the advertising people see on a daily basis, it's a miracle any of the ads actually push through the clutter to stand out. Here's a look at the ...
  Advertising, Customer Behavior
• 64 Statistics That Will Guide Your Content Marketing [Infographic]Laura Forer
  A smart content plan can make your content marketing efforts more effective. But how do you know what content to focus on? This infographic shares stats about content marketing that ...
  B2B Marketing, Blogging, Content, Content Marketing, Customer Behavior, Social Media
• The Science of Sharing: Who, What, Where, and Why [Infographic]Laura Forer
  How can you encourage your audience to share your social media content? Understand who they are, what they want to share, which platforms they share on, and why they share. ...
  Customer Behavior, Facebook, Instagram, Social Media, Twitter, Videos, YouTube
• The 5Ws (and 1H) of Marketing Success: Adapting Messaging Strategy on the FlyCurtis Thornhill
  To reach more customers at the right time in the right channels, marketers need to adapt messages for the different niche mediums and channels customers use during key parts of ...
  Customer Behavior, Marketing Smarter, Millennials, Mobile Marketing, Multichannel Marketing
• What Online Shoppers Value Most in Their Favorite Retailer [Infographic]Ayaz Nanji
  Online shoppers say the thing they value most in their favorite retailer or brand is trustworthiness, according to recent research from Smart Assistant and Researchscape.
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing
• What B2B Buyers Think of B2B SalespeopleAyaz Nanji
  Most B2B buyers have a positive view of B2B vendors but don't think salespeople generally exceed expectations, according to recent research from the Miller Heiman Group.
  B2B Marketing, Customer Behavior, Research Summaries, Sales
• Are Surveys Dead? Five Ways to Breathe New Life Into Your Customer ResearchAlissa Warne
  Surveys are one of the most important digital touchpoints you can have with customers, eliciting valuable feedback to drive product and company direction. But how can you elicit better response ...
  Customer Behavior, Surveys, Writing
• Brands and Social Change: What Young People Want [Infographic]Laura Forer
  Young people appreciate brands that are agents of social change, but price and quality still matter, too. A recent report explains the priorities of young shoppers and describes how brands ...
  B2C, Customer Behavior, Gen Z
• The Ultimate Guide to Video Marketing [Infographic]Laura Forer
  Everything you wanted to know about video marketing, from how it's effective to where to distribute your videos, is explained in this infographic.
  Content, Customer Behavior, Social Media, Videos, Virtual Reality
• 22 Tips to Help Make Free Shipping Profitable [Infographic]Laura Forer
  Customers want free shipping. Brands know shipping isn't cheap. How can you satisfy your customers and still make a profit?
  B2C, Customer Behavior, Customer Experience, E-Commerce, Retail Marketing
• Next-Gen Audiences: Unleashing AI to Predict What Your Customers Will Do Next
  Despite advances in data-based technologies, marketers struggle to send the right message to the right person at the right time. Here are questions you can answer to better understand customers ...
  AI, Customer Behavior, Technology