Customer Behavior

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• Time for That Annual Check-up
  Now that companies are running at full throttle in the brand-new year, it's a good time to do a quick maintenance check of customer-service standards—and size up staff performance in ...
  Customer Behavior, Customer Service, Marketing Tips
• 50% Click-Through Rates? Yes, You Can!Stephanie Miller
  You'd think that to get half of your subscribers to click through, you might have to give away a million dollars every month. Publishers Clearing House actually does give away ...
  Customer Behavior, Email Lists, Segmentation, Web Analytics
• BJ Fogg: Persuading Customers via Social Media
  How marketers persuade customers has changed: Using new technologies, we can now combine interpersonal influence with mass media reach—the biggest advance in persuasion since radio.
  Customer Behavior, Customer Engagement, Facebook, Social Media, Twitter
• Mobile Coupons Attract Younger Consumers
  Mobile couponing is still in its early stages, yet nearly two-thirds (66%) of younger adults (age 18-34) who own a mobile phone say they are at least somewhat likely to ...
  Customer Behavior, Mobile Marketing, Research Summaries
• HDTVs Could Reach 74% of Homes by 2012
  Nearly two-thirds (62%) of US consumers have HDTVs in their home, and another 12% are looking to purchase one within the next two years, bringing the potential market penetration to ...
  Customer Behavior, Forecasts, Research Summaries, Television
• Americans Passionate About Music, OK With Ads
  Americans love their music: 72% of consumers surveyed consider themselves passionate about music,* and one-third (33%) say they "would give anything" to meet their music idols, according to a recent ...
  Advertising, Customer Behavior, Research Summaries
• Online Searches for Life Insurance Up 15%
  Consumers are using the Web more than ever to research insurance policies and request quotes: Searches containing the term "life insurance" grew to a record high of 16.6 million queries ...
  Customer Behavior, E-Commerce, Research Summaries
• Consumer Confidence Up Moderately in Jan.
  The Conference Board Consumer Confidence Index, which had increased in December, improved further in January and now stands at 55.9 (1985=100), up from 53.6 in December, the Conference Board reported.
  Customer Behavior, Research Summaries
• Online Fraud Down in 2009
  Even in the current economic climate, investments in fraud management are paying off as total estimated online revenues lost to fraud fell 18% in 2009, down to $3.3 billion from ...
  Customer Behavior, E-Commerce, Research Summaries
• Say It With Pictures
  It's a new year! Time to take a fresh look at your strategic plan for the year ahead. What do you hope to achieve by December 31, 2010? Better customer ...
  Customer Behavior, Customer Relationships, Marketing Strategy
• No Clipboards Here
  Let's say you're out running errands and can find what you need at either of two stores. Both are well stocked and conveniently located, and both offer plenty of parking—but ...
  Creativity, Customer Behavior, Small Business
• Don't Let This One Get Away!
  One notable effect of the economic downturn is the marked increase in consumer frugality. Marketers near and far are in hot pursuit of savvy pricing strategies that prod wary customers ...
  Customer Behavior, Marketing Strategy, Pricing
• Viewers Abandon Slow Online Video, Miss Ads
  Four out of five (81%) of Web users click away from online video pages when they encounter mid-stream rebuffering rather than wait for slow video streams to reload, according to ...
  Customer Behavior, Research Summaries, Videos
• Americans Say Getting Rich Is Harder Now
  Seven out of ten (70%) of Americans say it's more difficult to get rich today than it was in the past, compared with 38% who said the same in 1999––a ...
  Customer Behavior, Customer Experience, Recession, Research Summaries
• Times Have Changed, so Have We
  Happy New Year! It's a brand-new day—especially when it comes to the American consumer. And that may be good or bad news for marketers, depending on the products they sell ...
  Customer Behavior, Customer Loyalty, Recession
• Americans Consume 34 Gigabytes of Info Daily
  Americans consumed 34 gigabytes––and 100,000 words' worth––of information per day in 2008, with traditional media, including radio and television, accounting for 60% of that information, according to research from University ...
  Customer Behavior, Research Summaries, Segmented Research Data, Television
• Top 20 Audio-Streaming Networks in Nov.
  The top Internet audio network in listenership volume in November was Pandora Corporate, but the network with the most stickiness (average time spent listening) among the top 20 was fourth-place ...
  Customer Behavior, Research Summaries, Segmented Research Data
• Online Forum Users Are Influential Consumers
  Consumers who contribute to online forums are overwhelmingly more engaged in "influential" activities–– both online and offline––than people who don't use forums, according to a study by PostRelease and Synovate.
  Blogging, Community, Customer Behavior, Research Summaries
• Consumers Would Pay for (Some) Online Content
  Millions of consumers worldwide are willing to pay for certain types of online content, and many are open to increased advertising to pick up the costs, but attitudes about paying ...
  Customer Behavior, Research Summaries, Segmented Research Data, Web Content
• Back off or I'll Buy These
  We've all done it: let out a groan when entering a grocery store packed with people. Ugh. But did we ever consider how a crowded shopping situation might affect our ...
  Creativity, Customer Behavior, Marketing Tips