Customer Behavior

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• Half of Americans to Buy Toys During Holidays
  This holiday season, 54% of Americans say they will buy toys as gifts, compared with 47% who said so last year, according to a Harris Poll. Among consumers who intend ...
  Customer Behavior, Research Summaries, Survey Data
• Readers Willing to Pay for Online News
  Consumers are willing to spend small monthly sums to receive news on their personal computer and mobile devices, according to a study conducted by the Boston Consulting Group (BCG).
  Customer Behavior, Mobile Marketing, Research, Research Summaries, Smartphones, Survey Data
• Newspapers Still Reach the Affluent, Educated
  Newspapers are read by a critical mass of adults in the US on a daily and weekly basis, according to the latest Integrated Newspaper Audience (INA)* study from Scarborough Research.
  Customer Behavior, Demographics, Research
• I Love How I Hate You
  It strikes fear in the hearts of marketers worldwide: the dreaded online consumer complaint that goes viral. What's a good company to do when one angry customer threatens to destroy ...
  Customer Behavior, Customer Loyalty, Customer Relationships, Word-of-Mouth
• Social Media, Mobile to Guide Holiday Shopping
  Nearly one in five holiday shoppers will rely on digital advancements such as social media and mobile phones for help with holiday shopping this year, according to Deloitte’s 24th Annual ...
  Customer Behavior, E-Commerce, Research, Smartphones, Social Media, Survey Data
• Fee-Fi-Fo-Fum
  Baggage fees have become nearly ubiquitous in the airline industry, and Southwest has capitalized on passenger hostility to the dreaded surcharge with its playful Bags Fly Free campaign. "Some airlines charge ...
  Customer Behavior, Pricing, Small Business
• Smartphones to Overtake Other Mobile by 2012
  Smartphone units sold worldwide in 2009 will grow 14.5% from 2008 levels, according to a forecast by Infonetics.
  Customer Behavior, Mobile Marketing, Research, Research Summaries, Smartphones
• Don't Hate the Playa
  Companies in the high-end service industry often do much more than turn a blind eye to the extramarital escapades of their guests. "[T]he owners and managers of the world's most ...
  Creativity, Customer Behavior, Customer Experience, Small Business
• Fly a Mile in Their Shoes
  In a recent post at the Church of the Customer Blog, Jackie Huba offers a few quick stats about airline revenues in September '09. First, a couple of positives: Southwest ...
  Advertising, Customer Behavior, Pricing
• Americans Altering Attitudes About Money
  As a result of the financial crisis, Americans have permanently changed their attitudes toward saving money and are more focused on paying down debt and controlling finances, according to a ...
  Customer Behavior, Economic Crisis, Research Summaries, Survey Data
• Reports of Email's Death Exaggerated
  While some believe that the rise of Twitter and Facebook has sounded email's death knell, Jordan Cohen, writing at the Pivotal Veracity blog, disagrees. He takes issue with statements like ...
  Customer Behavior, Email Marketing, Smartphones, Social Networking
• Newspaper Sites Attract 38% of Internet Users
  Newspaper websites attracted more than 74 million unique visitors in the third quarter of 2009, accounting for 38% of all Internet users, according to a study conducted by Nielsen Online ...
  Customer Behavior, Nielsen Data, Research Summaries, Websites
• Polish Your Brand With Co-Creation
  "A revolution in both marketing thought and practice is at hand," say three researchers in an interesting new report on brand marketing. In their research, these authors examined "consumer co-creation in ...
  Branding, Community, Customer Behavior
• Making Your Email 'Social-able'Kara Trivunovic
  Take a minute and think about the folks with whom you socialize. You may have a professional network (LinkedIn) and a personal network (Facebook). You may tweet for fun or ...
  Customer Behavior, Email Marketing, Facebook, Marketing Strategy, Social Media
• Don't Leave Me This Way
  It's the bane of every retailer with an online store—somewhere between adding products to shopping carts and finalizing their purchases, some customers vanish into thin air. According to Brendan Regan ...
  Customer Behavior, E-Commerce, Small Business, Testing
• It's All in the Presentation
  At this time of year, food merchants—from purveyors of gourmet treats to large-scale grocers—are focused on one goal: getting customers to add more items to their shopping carts. 'Tis the ...
  Creativity, Customer Behavior, Marketing Tips
• Consumer Confidence Down, Present Situation Index Plunges
  The Conference Board Consumer Confidence Index, which had declined in September, deteriorated further in October, as did the Present Situation Index, which plunged to its lowest reading in 26 years.
  Customer Behavior, Recession, Research, Research Summaries
• Marketing to the New Gen XDave Sohigian
  Most businesses are well aware of how to market to Generation Xers (those born 1961-1981) mainly because so many people in business today are part of Generation X. But as ...
  Customer Behavior, Marketing Tips, Segmentation, Targeting
• Does This Look Like Spam to You?
  "We all have opinions about what constitutes spam," begins a post at the Marketance blog. Indeed, while some would argue that meeting the letter of the CAN-SPAM law puts you ...
  CAN-SPAM, Customer Behavior, Email Marketing, Spam
• Low Prices Will Rule 2009 Holiday Season
  US consumers plan to spend an average of $682.74 during the upcoming holiday season, a 3.2% drop from last year. More than half say sales and low prices will determine ...
  Advertising, Customer Behavior, Pricing, Recession, Survey Data