Customer Behavior

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• How Hyundai Uses Behavioral Segmentation to Take the Bull by the Horns and Send the Bear PackingMichael Barr
  Hyundai took the bull by the horns in this bear market and scored big. It used behavioral segmentation to identify what was keeping prospects from buying and then developed a ...
  Customer Acquisition, Customer Behavior, Customer Relationships, Segmentation, Targeting
• GM's Biggest Strategic BlunderDavid A. Aaker
  GM's CEO, Rick Wagoner, has opined that the automaker's biggest blunder was to walk away from the electric car. But GM's biggest strategic blunder might have been its failure to view ...
  Customer Behavior, Customer Experience, Customer Relationships, Marketing Strategy, Sales
• My Brand Can Beat Up Your Brand
  What is this thing called brand loyalty? What are we really thinking when we say we prefer Brand X over another? These researchers identified some key thought processes of brand ...
  Brand Loyalty, Customer Behavior, Surveys
• What Am I, Chopped Liver?
  It looks like companies may talk the talk of customer service, but not that many walk the walk. That's the finding of a recent study by the CMO Council. As ...
  Customer Behavior, Voice of the Customer, Word-of-Mouth
• Brand 'Em, and Let 'Em Roam Free
  We are exposed to people interacting with their favorite brands every day—for instance, commuters drinking bottled water. Might these glimpses of others using common brands influence our own brand choices? ...
  Brand Awareness, Branding, Customer Behavior
• I Make the Decisions Around Here
  Oh, the dreaded negative customer review: shoppers love to read it, and marketers live in fear of it. Marketing teams across the land have been trying to develop strategies for ...
  Customer Behavior, Customer Experience, Online Marketing
• So You Wanna Be a Swan?
  "We're duped into believing that the pretty, the pristine, and the perfect get all the perks, all the breaks, all the glory," says Vicki Kunkel in her book Instant Appeal. ...
  Branding, Customer Behavior, Small Business, Surveys
• Monkey See, Monkey Choose
  Social scientists have long been intrigued by the human tendency to mimic the behavior of others. Research has shown that people automatically mimic other people's posture, mannerisms and facial expressions ...
  Customer Behavior, Market Research, Surveys
• Make Extensions Work for You
  Brand extensions are a popular promotional tactic with marketers. It just feels safe to promote a new product by piggy-backing it with a proven winner. But what type of extension ...
  Brand Positioning, Customer Behavior, Market Research
• The Blind Tweeting the Blind
  "I've often written about 'NASCAR Blindness,'" says Alan Wolk in an intelligent post at MarketingProfs' Daily Fix blog, "the strongly held belief that if no one in your little bubble ...
  Customer Behavior, Facebook, Marketing Inspiration, Social Media, Social Networking, Twitter
• Stood Up at the Altar
  Because your customers will abandon online purchases if they encounter a tedious checkout process, it's critical to make your e-commerce functionality simple and efficient. In a post at the Conversation ...
  Customer Behavior, E-Commerce, Small Business
• I'm Ignorant. I'm Blissful. Shut Up.
  Ah, chocolate. Who doesn't love it? Short of an ice cream cone, nothing produces an instant state of bliss better than a good chunk of the sweet stuff. Now, a ...
  Customer Behavior, Market Research, Word-of-Mouth
• The End of TV Ads? Not so Fast.
  The advent of DVR technology struck fear in the hearts of advertisers worldwide. Suddenly, viewers were able to fast-forward through TV commercials! A sad truth quickly emerged: when given the ...
  Advertising, Customer Behavior
• That Green One Is So Me
  As the new year dawns, companies—and their products—are competing for consumer attention like never before. What will set you apart from the crowd in 2009? We hope it's the extra ...
  Customer Behavior, Customer Engagement, Market Research
• I'll Have What She Was Wearing
  Past marketing research has shown that, although consumers like to touch products themselves, they often don't like it when other people do so. But does that always hold true? A ...
  Customer Behavior, Market Research
• You Know You Want Me
  If you offer an upscale product or service, you probably have "aspirational" customers who take a mix-and-match approach to luxury goods. In an article at MarketingProfs, Suzanne Hader describes some ...
  Customer Behavior, Small Business
• I Need My Spicy Nutty Latte Grande
  Once hubs for consumers seeking a little indulgence on a busy day, many specialty coffee shops are now searching for ways to keep customers coming back. Does this mean the ...
  Customer Behavior, Economic Crisis, Market Research
• Holiday Appeals? Bah, Humbug!
  It's that time of year when even for-profit companies focus on non-profit giving. For instance, some merchants add an option for charitable giving to their Web sites, or set aside ...
  Customer Behavior, Market Research
• I Know What You Did Last Summer
  "Online behavior is not limited to purchasing activity alone," says Sheldon Gilbert in an article at MarketingProfs. "To truly understand someone's buying potential, you need to see more than that. ...
  Customer Behavior, Customer Relationships, Email Marketing
• Look to the Future, Scrooge
  As the economy sags, consumers are tightening their purse strings. And that's not good for business. This holiday season, the average customer is looking more and more like Scrooge. What's ...
  Customer Behavior, Economic Crisis, Market Research