Customer Behavior

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• Four Things Marketers Can Learn From Spring Shopping Behavior [Infographic]
  When the calendar turns to spring every year (and the weather actually cooperates), most people begin an annual rite of passage: They shop. A lot. Check out how much, exactly, ...
  B2C, Customer Behavior, Customer Insight, Data, E-Commerce, Retail Marketing, Testimonials
• What Converts? Web Landing Page Benchmarks and Trends [Infographic]Ayaz Nanji
  Website landing pages that contain a single call to action (CTA) garner a higher average conversion rate than those with more than one CTA, according to recent research from Unbounce.
  Content, Customer Behavior, Landing Pages, Research Summaries, Websites
• The Disconnect Between B2B Tech Buyers and VendorsAyaz Nanji
  B2B technology vendors tend to focus on various marketing and sales tactics that buyers don't find especially useful or trustworthy, according to recent research from TrustRadius.
  B2B Marketing, Customer Behavior, Marketing Strategy, Research Summaries, Sales, Technology
• Affluent Americans' Behaviors and Media-Consumption Habits [Infographic]Laura Forer
  See how many Americans are considered affluent, what those consumers care about, and how affluence affects media consumption.
  Customer Behavior, Television
• Spanish in the US: An Opportunity for Marketers [Infographic]Laura Forer
  Spanish is the second-most commonly spoken language in the US, and that offers a huge opportunity for marketers. Check out this infographic for stats about Hispanic market share and Spanish ...
  Customer Behavior, Customer Communications, Customer Insight, Digital Marketing
• How Mobile Devices Affect Romantic Relationships [Infographic]Ayaz Nanji
  Men tend to see mobile devices as relationship builders, whereas women tend to see them as relationship disruptors, according to recent research from Fetch and Toluna.
  Customer Behavior, Mobile Marketing, Research Summaries
• Brand Loyalty Programs: Satisfaction and Engagement TrendsAyaz Nanji
  Some 71% of consumers who are members of loyalty programs say membership is a meaningful part of their relationships with brands, according to recent research from Bond Brand Loyalty.
  Brand Loyalty, Brand Management, Customer Behavior, Customer Loyalty, Research Summaries
• Always On: How Modern Life Has Changed Shopping and Coupons [Infographic]Laura Forer
  Coupons are more popular than ever, but the way they are used is changing. Now consumers have the option to use paper or digital coupons, and savings apps are on ...
  B2C, Customer Behavior, Retail Marketing, Technology
• Integrative Research: The Key to Successful Marketing in the Age of Customer ExperienceMai Kang
  Marketers have access to overwhelming amounts of data, but acting on that data can be a challenge. Integrating qualitative and quantitative research can result in information that helps you sell ...
  Customer Behavior, Data, Research
• Purchasing Buyer-Intent Data: A Marketer's PrimerKen Gaebler
  If you had sonar that could pinpoint great B2B leads for you, you'd use it, right? That's what buyer intent data can do for your lead generation efforts, putting you ...
  Behavioral Marketing, Customer Behavior, Lead Generation, Marketing Smarter, Marketing Strategy, Sales, Technology
• Mobile vs. Desktop: The Share of Video Plays by Device TypeAyaz Nanji
  Most digital videos are now watched by consumers on mobile devices and not on desktop computers, according to recent research from Ooyala.
  Content, Customer Behavior, Research Summaries, Videos
• Sound Progress: Podcast, Online Audio, and Smart Speaker TrendsAyaz Nanji
  Just over one-fourth of Americans age 12 and older say they have listened to at least one podcast in the previous month, and 17% say they have listened to at ...
  Content, Customer Behavior, Research Summaries
• 14 Highly Effective B2B Marketing and Sales Tactics Based on EmotionsBob Oord
  B2B marketers have long assumed that business decisions are based primarily on rational motivations—and that emotion is exclusively B2C territory. But it's become increasingly apparent that emotion plays an important ...
  B2B Marketing, Customer Behavior, Marketing Strategy, Sales
• How Do Different Age Groups Consume Online Content? [Infographic]Laura Forer
  There are six major generations of consumers in the US, and each one has different content preferences. Check out these stats and tips to tailor your content to different age ...
  Content, Customer Behavior, Facebook, Gen Z, Instagram, Segmentation, Social Media
• Print Perseveres: The Most Popular Book Formats in the USAyaz Nanji
  Most American adults still read books in the traditional print format, according to recent research from the Pew Research Center.
  Customer Behavior, Research Summaries
• The Technology Habits of Americans Age 50 and OlderAyaz Nanji
  Most Americans age 50 and older are texting to keep in touch, using both a computer and smartphone, and connecting via social media, according to recent research from AARP.
  Customer Behavior, Demographics, Mobile Marketing, Research Summaries, Social Media, Social Networking, Technology
• Getting to Know Gen Z: Beliefs, Preferences, and BehaviorsAyaz Nanji
  Americans age 15-19 are more likely than older consumers to believe success comes from hard work, care about identity-based issues, value ads that showcase real people, and use visual-first social ...
  Customer Behavior, Demographics, Gen Z, Millennials, Research Summaries
• What B2B Buyers Want: Sales Outreach and Content PreferencesAyaz Nanji
  B2B buyers like to hear from vendors early in the research process, prefer email to phone calls, and want tailored content based on primary research, according to recent research from ...
  Content, Content Marketing, Customer Behavior, Research Summaries, Sales
• Why Consumers Leave E-Commerce Sites and Apps Without PurchasingAyaz Nanji
  High shipping cost is the top reason consumers abandon e-commerce sites and apps without purchasing, according to recent research from Episerver.
  Customer Behavior, E-Commerce, Research Summaries, Websites
• What Millennials Would Do With an Extra $1,000Ayaz Nanji
  Millennials are most likely to spend an extra $1,000 on paying down or paying off debt, according to recent research from Element Three and SMARI.
  Customer Behavior, Millennials, Research Summaries