Customer Behavior

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• Response Measurement: Tracing a Customer’s BehaviorMonique Swafford
  o conduct meaningful response measurement and analysis, it is vital that you have a thorough, well thought-out plan for capturing and storing customer behavior data.
  Customer Behavior, Customer Experience, Customer Relationships, Measurement, Segmentation
• ROI: Friend or Foe?Christopher Kenton
  The next time you hear “ROI,” resist the temptation to roll your eyes, and think instead about the impact those three letters will have on your career.
  Collaboration, Customer Behavior, Lead Generation, Measurement, Metrics, Positioning Statements, ROI
• After the Banner: What’s Up Next?Alex Hendler
  Marketers are finally beginning to understand how people use the Internet and are creating programs that synch up with their online habits.
  Advertising, Customer Behavior, Customer Experience, Keywords, Online Marketing, ROI, Website Design
• Designing for the Multiple Personalities of UsersJared M. Spool
  Jared challenges the assumption that there's one right approach to how your site looks and behaves.
  Customer Behavior, Customer Experience, Marketing Smarter
• What is Marketing?Allen Weiss
  We thought it would be good to balance out some recent talk on the web about what is marketing. Here's our view.
  Customer Behavior, Market Research, Marketing Analytics, Positioning, Segmentation, Targeting
• Getting from Research to Personas: Harnessing the Power of DataKim Goodwin
  The usefulness of personas in defining and designing interactive products has become more widely accepted of late. But there are still many misconceptions about how personas are created, and about ...
  Customer Behavior, Market Research, Personas, Writing
• Understanding Users through Brand ResearchChristine Perfetti
  Mitch McCasland is an expert in brand strategy. He has worked with the big guns--Proctor & Gamble, Dr. Pepper/Seven-Up, and Verizon/GTE. Here, he tells how account planning techniques can benefit ...
  Branding, Copywriting, Creativity, Customer Behavior, Websites
• Learning to FailMatthew Lancellotti
  Products fail. Especially technology-based products. We marketers need to understand how customers deal with product failures, to be sure they are happy and satisfied even when the unthinkable happens.
  Customer Behavior, Customer Experience, Segmentation, Targeting, Writing
• Turning Occasional Buyers Into Loyal CustomersDavid Frey
  Is a membership program a good fit for your company? Here's a “yes” or “no” membership qualification to see if a program is right for you.
  Brand Loyalty, Customer Behavior, Customer Retention, Pricing, Targeting
• Web Site Usability: Strategies for Categorizing Categories Jared M. Spool
  Jared takes on some big questions: How should your web site be organized? Does order matter? What can you leave out and can you leave in? Listen up: Here is ...
  Customer Behavior, Customer Experience, E-Commerce, Web Content, Website Design
• All That Glitters is Not Sold
  The unique use of color can always attract attention - if you know how color affects people's emotions and moods. But how does color affect the mood of customers?
  Customer Behavior, Customer Experience, Marketing Tips
• See It, Gotta Have It!
  Ever bought something on impulse? Well, it will take a lot of things to make true impulse buying happen on the web. What, you might ask? Read on.
  Customer Behavior, E-Commerce, Website Design, Websites
• New Research on Internet ConsumersAllen Weiss
  Learn how to think more critically about research in internet consumers by examining the latest research.
  Customer Behavior, E-Commerce
• The Positioning of the Playstation 2
  Can the Sony Playstation be successfully positioned as a computer? It depends on whether or not consumer's categorize it as a game. Learn the marketing principle of "categorization" with ...
  Customer Behavior, Positioning
• What Do Customers Really Buy?Allen Weiss
  But what are they, and can you tell when you have identified a customer benefit?
  Collaboration, Customer Behavior, Marketing Strategy, Product Marketing, Testing
• The Problem with E-BooksAllen Weiss
  Barnes & Noble and others are making a serious attempt at the market for e-books. But they're missing a key element, and it spells problems ahead.
  Customer Behavior, E-Books, Targeting, Websites
• Revelations on the New World?Allen Weiss
  Research studies come out all the time about consumer behavior on the net. Most report the obvious. Internet companies don't need this research, but do need better execution and more ...
  Customer Behavior, Online Marketing, Segmentation