Customer Behavior

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• Mom Loves Me Best
  A new study by the Marketing to Moms Coalition—a not-for-profit group that seeks to share insights about moms to help marketers better engage with them—shows just how much American moms ...
  Customer Behavior, Customer Engagement, Women
• This Smells Phishy
  As phishers (criminals masquerading as trusted entities to grab usernames, passwords and credit card info) become more sophisticated, and your subscribers become more cautious about online commerce, it's important to ...
  Customer Behavior, Email Marketing, Personalization
• Cyber Monday E-tail Traffic Down
  On Cyber Monday 2009, the share of US visits to the top 500 retail websites fell 9% compared with last year, according to Experian Hitwise.
  Customer Behavior, E-Commerce, Research Summaries, Websites
• The ROI on Your 404
  When a visitor tries to access outdated content at your website—say, through an old bookmark—she'll land on a 404 page that explains that the page no longer exists. Most companies ...
  Customer Behavior, Marketing Analytics, Websites
• Neuromarketing Is the Future, But...Samuel D. Bradley, PhD
  Increasingly, marketers are turning toward brain-imaging techniques, such as functional magnetic resonance imaging (fMRI), in the quest for the Holy Grail "buy button." We call it neuromarketing. The brain, however, ...
  Customer Behavior, Marketing Strategy
• Worth Every Penny
  Why would anyone drive a BMW or shop at Nordstrom when, for a fraction of the price, they could drive a Volkswagen or shop at JC Penney? "[P]eople make trade-offs ...
  Customer Behavior, Pricing, Small Business
• Holiday Shoppers Prefer to Pay With Cash
  Only 26% of consumers who shopped over the Thanksgiving 2009 holiday weekend said they used credit cards for their purchases, while 39% said they used cash, and the remaining used ...
  Customer Behavior, Customer Experience, Survey Data
• Black Friday Online Sales Up 11%
  US consumers spent $595 million shopping online on Black Friday 2009, an increase of 11% compared with Black Friday 2008—and the second heaviest online spending day to date in 2009—according ...
  Advertising, Customer Behavior, E-Commerce, Research Summaries, Websites
• E-tail Traffic Down Black Friday, Thanksgiving
  On both Black Friday and Thanksgiving this year, the top 500 retail websites recorded decreases in their share of US visits year over year, according to Experian Hitwise.
  Customer Behavior, E-Commerce, Research, Research Summaries, Websites
• Holiday Shoppers to Spend Less This Year
  This holiday season, almost half of holiday shoppers (46%) plan to spend less on holiday gifts compared with last year, according to a recent Harris poll. Young consumers are an ...
  Customer Behavior, E-Commerce, Research, Research Summaries
• Ready, Aim, Market
  Direct marketers have long struggled to achieve the ultimate goal of getting the right message to the right person at the right time—and thereby gaining a sale. Now, the advent ...
  Customer Behavior, Direct Marketing, Local Marketing, Marketing Analytics
• Over Before It Starts
  Those of us who check multiple email accounts throughout the day can hardly imagine a world in which people don't read messages as soon as they receive them. But in a ...
  Customer Behavior, Email Campaigns, Email Marketing
• Consumer Confidence Edges Up in Nov.
  The Conference Board Consumer Confidence Index, which had declined in October, increased slightly in November and now stands at 49.5 (1985=100), up from 48.7 in October, according to the Conference ...
  Customer Behavior, Recession, Research, Research Summaries, Survey Data
• Consumers Feel Frugal This Holiday Season
  Consumer spending will likely be lower this holiday season, as US households plan to spend an average of $390 on Christmas gifts, compared with last year's estimate of $418, according ...
  Customer Behavior, E-Commerce, Survey Data
• Women Still Predominant Household Shoppers
  Women will soon outnumber men in the workplace, but they are still largely responsible for purchasing food and other items used by the entire household, according to Mediamark Research & ...
  Customer Behavior, Research Summaries, Women
• 'Value' Tops Consumers' Grocery Shopping List
  When making decisions to purchase food, household, and personal products, consumers' primary focus is value, according to Ipsos Marketing.
  Customer Behavior, Pricing, Research Summaries
• Gen-Y Women Viewed by Gen-X as Trendsetters
  Gen-Y women have emerged as a distinct and influential consumer demographic, and they wield significant brand influence over older Gen-X women, according to a study conducted by Radar Research for ...
  Brand Awareness, Customer Behavior, Research Summaries, Segmentation, Social Media, Social Networking, Women
• Moms Sacrifice Own Purchases for Family's Sake
  As mothers carefully budget for their families, they are sacrificing purchases that are for their own use in order to ensure their families get what they need, according to a ...
  Customer Behavior, Research, Women
• US Consumers Unprepared for Rainy Day
  Half of all US consumers would struggle if they had to meet an unexpected expense, and many lack the resources to meet an unexpected financial crisis, like sudden car or ...
  Customer Behavior, Research Summaries, Survey Data
• Weaker Online Holiday Spending Expected
  Despite a gradually improving economy, consumers plan to spend less and save more this holiday season, according to Nielsen's annual holiday retail survey. Some 42% of consumers plan to spend ...
  Customer Behavior, E-Commerce, Nielsen Data, Research Summaries