Tell Them a Story
A recent post at Bazaarblog touts the power of customer outreach through story-telling. The blog offers an inspired effort by CVS Caremark as an example.
The CVS outreach campaign ...
Consumers 18-34 in US vs. Canada
Young adults 18-34 in Canada and the US agree that healthcare, education, and employment are the three most important issues facing their respective countries. But striking differences exist between these ...
I Just Want to Say Thank You
Retailers know that offering customers a little something extra with their purchases is always a crowd-pleaser. Unexpected better deal, happy customer.
Now comes research that digs a bit deeper into ...
Consumers Dislike Behavioral Targeting
Most US adults (66%) do not want marketers to tailor advertisements to their interests, and only 47% appreciated getting targeted discounts.
Consumer Confidence at 1-Yr. High
US consumer sentiment reached a 12-month high in October, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index.
Wow, They Go on Forever!
Last week, we explored how merchants offering fewer product selections this holiday season may want to stress the quality of their selections to keep customers interested.
Now comes interesting ...
Open Rates Up 18.2%, Says Epsilon
Open rates for marketing emails are up 18.2% over open rates for 2Q08, with 14 of 16 industries tracked experiencing a YOY increase in this metric.
Case Study: How a B2C Website's Landing-Page Tests Increased Conversions 67%Jennifer Natsu
What do you do when the landing page for your most popular search term converts some 30 percent less frequently than your general landing page?
Consumers Continue to Limit Spending
Even if economists say the economic tide is turning, US consumers are skeptical, with two-thirds (67%) planning to decrease small-scale discretionary spending and very few planning big-ticket purchases.
Not long ago, the friend of a MarketingProfs colleague—we'll call him Pete—sighed in annoyance as he tapped furiously on his iPhone's keypad. He was visibly angry as he explained he ...
Relevancy, Discounts Matter Most to Women
Relevancy matters to women when receiving marketing communications. More than half (58%) of respondents in a recent survey said they want information that pertains to their lifestyle or relates to ...
Frugal Consumers to Keep Retail Sales Flat
Frugal consumers are choosing to put more of their money into their savings accounts rather than into retailers’ cash registers, which translates into a glum forecast for retailers.
Small Quantity? Then I Expect Quality.
As we approach the holiday season, wary merchants may be limiting their inventories so as not to be left with huge amounts of unsold product in the new year.
Consumer Confidence Dips Again
After improving in August, The Conference Board Consumer Confidence Index dipped in September and now stands at 53.1 (1985=100). Consumers' outlook on jobs and business conditions in the months ahead ...
E-Coupons Gaining in Popularity
US consumers are increasingly using e-coupons, as well as their traditional print cousins, to trim spending as the recession drags on.
Marketing to Youth: No Longer a Dark ArtPaul Metz
It takes a lot more than Harry Potter's brand of wizardry for marketers to understand the spending habits of what is commonly referred to as the youth market—those between age ...
The Five Levels of Online Privacy and TrackingJim Sterne
Marketers must improve the transparency of their data-collection practices if they are to help calm their customers' fears. Giving website visitors control is always the right move. You acknowledge that ...
Oh, No, Not Her Again!
"Eighty-seven-year-old Gladys has a reputation among her fellow retirement community members," write Marilyn Shuttle and Lori Jo Vest in the first chapter of Who's Your Gladys? "She's known as a ...
"We were looking at all the conferences coming up," says Guy Kawasaki at the beginning of a video from the Revenue Bootcamp conference, "and everything was about social media and ...
Upscale Consumers More Budget Conscious
US consumers with a household income of $100K+ are feeling the recession's pinch, and it's changing what and how they spend.