Customer Behavior

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• 2009 Holiday E-tail Sales Up 5%
  Online US holiday spending from November 1 through Christmas Eve 2009 reached $27 billion, a 5% increase over the same period a year earlier, according to comScore. Consumer electronics led ...
  Customer Behavior, E-Commerce, Research Summaries
• Consumers Uninformed About Value of HDTVs
  Amid a continuing disparity between HDTV set ownership and HD service adoption, 14 million US households report owning HDTV sets but not subscribing to an HD programming service, according to ...
  Consumer Electronics, Customer Behavior, New Media, Research, Survey Data
• Consumer Confidence Up Again in Dec.
  The Conference Board Consumer Confidence Index, which had increased in November, rose again in December and now stands at 52.9 (1985=100), up from 50.6 in November, according to the Conference ...
  Customer Behavior, Customer Experience, Research, Research Summaries
• Adults Spend 13 Hours a Week Online
  US adults spent an average of 13 hours a week online in 2009, off slightly from last year, when average weekly online use was 14 hours, according to a poll ...
  Customer Behavior, Research Summaries, Segmented Research Data
• Touch up Your Touch-Points
  In this era of digital communications, your opportunities for connecting with customers, and of providing impressive service, have greatly expanded. But so, too, has the chance of disappointing—or even angering—those ...
  Customer Behavior, Customer Relationships, Testing
• E-Books Attract Internet-Savvy, Educated
  US consumers who own electronic book readers are more likely than other adults to be well-educated and have high incomes, according to Mediamark Research & Intelligence (MRI). They are also ...
  Customer Behavior, New Media, Research Summaries
• Single Day E-tail Spending Surpasses $900M
  US online holiday spending reached $24.8 billion for the first 48 days of the November-December holiday season, a 4% increase over the same period last year, according to comScore.
  Customer Behavior, E-Commerce, Promotions, Research Summaries
• Youth Interest in 3D Video and HDTV High
  Younger US consumers (age 18-34) are more interested in viewing 3D video content on a TV or PC screen and are more likely to make an HDTV purchase over the ...
  Consumer Electronics, Customer Behavior, Recession, Research, Research Summaries
• Americans Struggle to Feel Holiday Cheer
  A large majority of Americans (62.7%) say they can't get into the Christmas mood this year due to worries about the wars in Iraq and Afghanistan, the healthcare debate, the ...
  Customer Behavior, Recession, Segmented Research Data, Survey Data
• US Marketing Models Won't Work in China
  The consumption of media among the Chinese––and the influence that media exerts on Chinese purchasing behavior––is significantly different from what it is for American consumers, according to ProsperChina.com and BIGresearch. ...
  Customer Behavior, International Marketing, Research, Research Summaries
• Tips to Keep 'em Coming Back
  We all know the adage: It costs far more to get a new customer than to keep one you already have. And in today's economic climate, customer retention has become ...
  Customer Behavior, Customer Relationships, Customer Retention
• Holiday Retail Forecast Revised Upward
  Robust sales of electronics are reviving the retail market this holiday season as US consumers rush to find bargains, especially on flat-panel TV sets, according to America's Research Group. ARG ...
  Consumer Electronics, Customer Behavior, Forecasts, Pricing, Research, Research Summaries
• E-tailers Eye Green-Monday Spending Boost
  US online holiday spending reached $19.9 billion for the first 41 days of the November-December holiday season, a 3% increase over the same period last year, according to comScore.
  Customer Behavior, E-Commerce, Research Summaries
• Same Old, Same Old
  Recently, we talked about what a frosty process B2B cold-calling can be. Well, the next step past the cold call can be just as icy: the cold onsite visit. Odds ...
  B2B Marketing, Customer Behavior, Marketing Tips, Sales
• Social Media Helps Guide Holiday Shoppers
  US online holiday spending reached $16 billion during the first 36 days of the November-December holiday season, an increase of 3% compared with the same period last year, with shoppers ...
  Customer Behavior, E-Commerce, Research Summaries, Social Media
• The Chat Goes on
  Last spring, we offered a few insights about Chatty Cathies—online shoppers who love to use Live Chat options at retail websites. Among the findings we reported: (1) chatters tend to ...
  Customer Behavior, Customer Loyalty, E-Commerce, Website Design
• Holiday Shoppers Holding out for Discounts
  Contrary to forecasts of an improved holiday shopping season, 2009 retail sales are down from last year as concerns over jobs cause Americans to spend less and wait for bargain ...
  Customer Behavior, Pricing, Research
• Online Holiday Shopping Grows 4%
  Online spending during the first 34 days of the November-December 2009 holiday season reached $15.3 billion, an increase of 4% compared with the same period last year, with large online ...
  Customer Behavior, E-Commerce, Promotions, Research Summaries
• Travel Outlook Mixed into 2010
  Even as business travel shows small signs of improving, leisure travel is expected to remain weak through early 2010 as concerns over household budgets dampen consumer spending, according to the ...
  Customer Behavior, Customer Experience, Research Summaries, Survey Data
• Stop Flaunting That
  "Before the current recession," writes Mark Dolliver in an article at Adweek, "popular wisdom said wealthy people tended to be relatively untouched by the ups and downs of the economy ...
  Advertising, Customer Behavior, Recession