Customer Relationships

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• Invite Your Friends! Three Best-Practices for a Successful Referral ProgramMatt Kates
  Brands looking to launch referral programs or fine-tune their current efforts must embrace best-practices that help guide audiences through three distinct phases of engagement.
  Customer Acquisition, Customer Engagement, Customer Evangelists, Customer Relationships, Referrals
• The State of Customer Service in 2015Ayaz Nanji
  One-third of consumers who contact a brand on social media with a customer service issue never get a response, according to a recent report from the Northridge Group.
  Customer Behavior, Customer Communications, Customer Experience, Customer Relationships, Research Summaries, Survey Data
• The Rules of Successful Effective Influencer MarketingDouglas Karr
  Successful marketers don't just identify who their industry influencers are; they also know what to do (and what to avoid) for effective influencer marketing.
  Community, Customer Engagement, Customer Relationships, Marketing Strategy
• Five Marketing Lessons From Taylor Swift, Brand SavantKatie L. Fetting
  Say what you will about her music, persona, or awards-show grooving... Taylor Swift is a marketing genius. From product launches and rebrands to borrowed equity and social media domination, her ...
  Brand Loyalty, Brand Management, Branding, Career Management, Content, Customer Engagement, Customer Loyalty, Customer Relationships, Marketing Strategy, Social Media
• Why You Need a Little Elbow Grease When You Use Marketing AutomationMolly Koernke
  Marketing automation isn't completely automated. You need to put some effort when using it—or you'll end up with poorly crafted campaigns.
  Customer Relationships, High-Tech Marketing, Marketing Automation, Marketing Strategy
• Account-Based Marketing Helps You Engage Your Most Influential Buyers and Boost BusinessParesh Vankar
  Harness the revenue-boosting power of account-based marketing to engage a select group of extremely knowledgeable and conscious buyers.
  Account-Based Marketing, Customer Relationships, Marketing Strategy, Sales
• The Strategy That Got Slack to 500,000 Users and Made It a $1 Billion CompanyArt Zabalov
  Whether you're an already-established business or you're just starting out, customer feedback can serve directly as a tool for customer acquisition and, indirectly, as a tool to boost other customer ...
  Content, Customer-Centric, Customer Relationships, Feedback, Testimonials, User-Generated Content
• These Mistakes Can Make Your Content Marketing an Epic Failure (but You Can Avoid Them)Jeff Sierra
  With all the buzz about and the allure of content marketing, jumping in quickly and then not seeing the expected results happens a lot. Here are three common mistakes and ...
  Blogging, Content, Content Marketing, Customer Acquisition, Customer Relationships, Inbound Marketing, Keywords, Sales, Social Media, Web Content, Writing
• Seven Opportunities and Lessons for a Healthy Relationship With DataSusan Solomon
  Especially in this data-hungry age, all marketers can learn customer-relationship lessons from the healthcare industry's experience with obtaining and sharing data.
  Customer Relationships, Data, High-Tech Marketing
• The Internet of Me Banishes the Fear of Missing OutKevin Lindsay
  Most customers have a FOMO (fear of missing out). The Internet of Me approach, however, can help banish FOMO by meeting consumer demands and offering exactly what they want exactly ...
  Customer-Centric, Customer Insight, Customer Relationships, Personalization
• Five Mighty Good Reasons to Have a Champion ProgramJoan Babinski
  The most successful and effective champion programs benefit both customers and companies. And today's technology makes creating and measuring a program easier than ever.
  B2B Marketing, Brand Ambassadors, Branding, Customer Evangelists, Customer Relationships, Sales
• Three Ideas for Showing Customers It's All About ThemAndrew Reid
  Today's customers are more empowered—and fickle—than ever. To win customers' loyalty, brands must focus on being customer-centric.
  Brand Loyalty, Customer Behavior, Customer Loyalty, Customer Relationships, Marketing Strategy
• Big Data Can Help You Provide a Personalized, Small-Shop ExperienceDave O'Flanagan
  Marketers can use Big Data to create more preference-based, crafted experiences for their customers and make them feel as welcomed as favorite regulars in a small-town shop.
  Big Data, Customer Experience, Customer Relationships, Marketing Strategy, Personalization
• Seven Habits of Highly Engaging Facebook Content CreatorsDrew Bernard
  Here's a tried and true way to dramatically increase content success on Facebook: Post engaging content! Easier said than done, of course...
  Career Management, Content, Content Marketing, Customer Behavior, Customer Relationships, Facebook, Social Media
• The Rise of 'YouthNation' and How to Use Instagram to Reach MillennialsMatt Britton
  The question of the day among millennials is "where can I capture an unforgettable experience right now?" Instagram presents a unique opportunity for brands or organizations to connect with their ...
  Customer Behavior, Customer Engagement, Customer Relationships, Instagram, Marketing Strategy, Millennials, Social Media
• Five New Ways to Use Push to Make Mobile More ActionableMallory Lee
  Ideally, your mobile app will do more with a push message than simply display an "FYI" or reminder. Here are some new ways that you may not have considered before ...
  Customer Relationships, Direct Marketing, Local Marketing, Mobile Marketing, Smartphones, SMS
• Respect Digital Rights or Watch User-Generated Content BackfirePetri Rahja
  User-generated content (UGC) has become the lifeblood of social marketing campaigns—but it is also a ticking bomb for marketers who neglect intellectual property rights.
  Content, Content Marketing, Customer Relationships, User-Generated Content
• How to Reinvent Your Marketing for This Century [Infographic]Verónica Jarski
  Technology has transformed how brands reach out to today's consumers. Some brands, however, are still stuck in the old ways of marketing. Is yours?
  Brand Positioning, Branding, Customer Communications, Customer Engagement, Customer Relationships, Marketing Strategy
• The Real Cost of an Exasperating Online Returns ProcessTom Caporaso
  Returning an online purchase is more difficult and time-consuming than returning an item to a brick-and-mortar store. And the cost to the online retailer is more than just a shipping ...
  Customer Relationships, Customer Retention, Customer Service, Sales
• Five Proven Elements of B2B C-Suite MarketingTom Whatley
  For many B2B marketers, getting in front of senior decision-makers is tough to do. So how can you get the C-suite to hear your marketing message? These five elements will ...
  B2B Marketing, Community, Content Marketing, Customer Acquisition, Customer Relationships, Lead Generation, Lead Nurturing, Management, Sales