Customer Relationships

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• Don't Run From Online Ratings: Four Tips for the Age of TransparencySusan Solomon
  The reality is you can't run a business without having someone providing an online rating, review, or comment. It's an expectation in the age of transparency.
  Content, Customer Behavior, Customer Relationships, Customer Satisfaction, Customer Service, Data, Public Relations, Reputation Management, Testimonials
• Five Incredibly Specific Tactics for Writing Enchanting CopySonja Jobson
  The Web is chock-full of boring copy. But your website doesn't need to hang out with that crowd. Creating copy that connects with your audience is easier than you think; ...
  Content, Content Marketing, Copywriting, Customer Acquisition, Customer Relationships, Engagement, Social Listening, Web Content, Web Copy, Writing
• Engagement Secret Sauce: Learn From Social Networks to Attract and Keep Audiences for YourselfJordan Kretchmer
  What makes social networks so addicting? Here are four ways to apply their tools and tactics to your own online properties and keep your audiences from straying.
  Content, Content Marketing, Customer Behavior, Customer Engagement, Customer Relationships, Engagement, Social Media, User-Generated Content
• Customers Prefer Your Knowing Their Needs Over Your Knowing Their NamesGiles House
  Customers aren't that impressed when you address them by name in emails. What does delight them is being understood.
  Customer Behavior, Customer Relationships, Email, Marketing Strategy, Personalization
• Your Email Marketing Campaign Isn't Attracting Millennials (for Good Reasons)Rachel Burger
  Are you making these four mistakes when emailing Millennials?
  Customer Insight, Customer Relationships, Demographics, Email, Email Marketing, Millennials
• Four Tips for Adopting a Customer-Centric MindsetDavid Saef
  Especially if you're taking an integrated marketing approach, your customers need to be driving the decisions your company makes. If not, your brand could risk becoming irrelevant or—worse—offensive to your ...
  Brand Loyalty, Brand Management, Customer-Centric, Customer Engagement, Customer Loyalty, Customer Relationships, Customer Service, Product Management
• These Types of Memories Help Customers Remember YouCharles Young
  The best ads work all three memory systems of the brain. Let's take a look at each memory system and how they can all work together to help customers remember ...
  Ad Copy, Advertising, Content, Content Marketing, Customer Relationships, Customer Retention
• Five Ways to Keep Your Creatives HappyJoe Staples
  Creative talent can be a major differentiator for your brand, but creatives in corporate offices can be a frustrated bunch; they often feel stifled by rigid parameters. What can you ...
  Career Management, Creative Briefs, Creativity, Customer Relationships, Marketing Operations, Project Management, Time Management
• Five Reasons Customers Pay More Attention to Influencers Than Your Display AdsLyle Stevens
  Incorporating tried-and-true word-of-mouth marketing concepts into digital marketing is far more effective than just using display ads. Here are five reasons why.
  Brand Ambassadors, Customer Engagement, Customer Relationships, Social Media, Word-of-Mouth
• Five Things You Can Learn From the Most Authentic Brands in the WorldAdele Halsall
  "Authenticity" has become a word that's bandied about in marketing, and businesses are striving to align with this increasingly valued concept. But what does it mean to be authentic in ...
  Brand Loyalty, Brand Positioning, Branding, Customer Relationships, Customer Satisfaction, Customer Service
• Five Campaigns That Demonstrate the Power of Influencer MarketingLauren Jung
  When brands align themselves with the right influencers, those brands gain access to highly engaged audiences that can become loyal customers. Here are five examples of brands that did just ...
  Brand Ambassadors, Community, Customer Evangelists, Customer Relationships, High-Tech Marketing, Social Media, Word-of-Mouth
• Overcome B2B 'Content Marketing Crash' in Four MovesLisa Calhoun
  Content marketing crash—it's that inevitable decline in engagement and conversion after you've gained huge ground. Even the best B2B content marketers can get mired in these muddy battlefields.
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Relationships, Marketing Strategy, Newsletters, Positioning, Public Relations, Publishing
• The Five Biggest Benefits Your Company Can Get From a Customer Advisory CouncilEyal Danon
  Still on the fence regarding whether to create a customer advisory board? Here are five reasons for doing so.
  Collaboration, Customer Advisory Programs, Customer Relationships, Thought Leadership
• Find the Right Balance Between Big Data and Human FeedbackGiles House
  Think customer feedback is more important than analytics (or vice versa)? The truth is both are important to identify customer preferences and deliver engaging experiences.
  Big Data, Customer Behavior, Customer Relationships, Data, High-Tech Marketing
• Is Your On-Hold Audio Irritating Customers? Three Don'ts and Five Do'sPeter Linn
  Being on hold on the phone is probably one of the most attention-focused customer touchpoints there is. It can have a huge impact on how your customers feel about your ...
  Branding, Content, Customer Behavior, Customer Communications, Customer Experience, Customer Relationships, Customer Service
• Three Ways to Make Your Phone Presence a Key Driver in Your Marketing MixTristan Barnum
  The voice channel is not going away any time soon, so spend time considering your options and planning, and be strategic about the branding and marketing opportunities your phone presence ...
  Brand Positioning, Branding, Customer Acquisition, Customer Relationships, Lead Generation, Local Marketing, Location-Based Marketing, Marketing Strategy, Sales, Small Business, Telemarketing
• Bad or Insufficient Data Is Undermining Your Customer Loyalty ProgramCourtney Cunnane
  Many marketers running a customer loyalty program face the challenge of not having enough (or the right kind of) consumer insight.
  Customer Loyalty, Customer Relationships, Customer Retention
• Top 5 Keys to Customer RetentionMike Saldi
  Maximizing the lifetime value of your customers is central to maximizing the value of your business. Companies sink or swim based on their ability to retain customers.
  B2B Marketing, Brand Loyalty, Content, Customer Advisory Programs, Customer-Centric, Customer Communications, Customer Loyalty, Customer Relationships, Customer Retention, Lead Generation, Product Management, Sales
• Best-Practices for Developing a B2B Online Review ProgramVinay Bhagat
  Online reviews appear in search results when people are evaluating your product or service, and professionals regularly frequent review sites when searching for solutions.
  B2B Marketing, Content, Customer Acquisition, Customer Relationships, Customer Satisfaction, Lead Generation, LinkedIn, Sales, Social Media, Technology, Testimonials, User-Generated Content, Word-of-Mouth
• Three Conversations That Sales Reps Need to MasterTim Riesterer
  Want to improve your company's sales performance? Then make sure your sales reps are having these conversations during each stage of the buying cycle.
  Customer Engagement, Customer Relationships, Marketing Strategy, Sales