Customer Relationships

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• #SocialSkim: Fresh From Apple, Instagram for Couponing, Twitter 'Buy' Button, More!
  Get the latest on Apple's freshest products (and less-fresh promo vid), plus a retailer's use of Instagram for creative couponing, Twitter's "buy" button experiments, and a Tinder for marketers and ...
  Advertising, Brand Awareness, Consumer Electronics, Content, Content Marketing, Content Strategy, Customer Relationships, Digital Marketing, Digital Theory, Facebook, Retail Marketing, Twitter
• Five Ways to Take Advantage of the Extended Back-to-School SeasonTim McMullen
  Don't take down those back-to-school signs just yet, there's still work to be done. By scoping out styles before buying, Generation Z has stretched the back-to-school season weeks past its ...
  B2C, Customer Acquisition, Customer Behavior, Customer Relationships, Demographics, Positioning, Retail Marketing, Social Media, Videos
• Three Things Women Want Businesses to Know About ThemAliza Freud
  Curious about how to best reach women consumers? At a network of over a quarter of a million women, the following themes have emerged as what female consumers want from ...
  Customer Behavior, Customer Insight, Customer Relationships, Demographics, Women
• Be Smart About Which Brand Architecture You NeedJeff Lapatine
  How well does your company define its different brands to customers? Brand architecture can help you build more effective brands, allowing customers to better understand your different products and services.
  Brand Awareness, Brand Management, Branding, Customer Relationships
• Stop Gambling With Customer Retention [Infographic]Verónica Jarski
  Increasing retention rates by 5% can increase profits by as much as 95%. Despite that fact, most companies rely on chance to keep customers.
  Customer Loyalty, Customer Relationships, Customer Retention, Marketing Strategy, Marketing Tips
• Sprinklr Acquires Branderati: Why You Should CareAnn Handley
  As digital communities grow in both size and influence, so does the need to go beyond the number of community members and into something more meaningful: driving true business through ...
  Customer Evangelists, Customer Relationships, Digital Marketing, Marketing Analytics, Marketing Strategy, Metrics, Public Relations, Social Media, Word-of-Mouth
• Five Branding Characteristics That Connect With Women (Without Losing the Men)Megan Stephens
  The branding and design of packaging, seasonal retail themes, product attributes, and so on don't merely have to engage women—they need to do it without losing the men.
  Brand Management, Branding, Customer Behavior, Customer Communications, Customer Engagement, Customer Relationships, Product Management, Product Marketing, Retail Marketing, Women
• Your Salespeople Should Tell Great Customer Stories—Not Just Rattle Off FeaturesMichael Harris
  Most customers feel that salespeople focus too much on their products. However, customers stories are what greatly influence customers' purchasing decisions.
  Content, Customer Engagement, Customer Relationships, Marketing Strategy, Sales
• Three Ways to Have Fun With Your Marketing (Even If You Have a 'Boring' Brand)Melanie Davis
  Marketers should be having fun, and their audiences should be having fun, too. Because fun is good for business.
  Career Management, Content, Customer-Centric, Customer Communications, Customer Relationships, Humor
• Marketers' Perceptions of Real-Time Marketing [Infographic]Verónica Jarski
  Some 88% of marketers say real-time marketing is important in 2014, according to a recent survey. So, why is it important? And how are marketers using real-time marketing?
  Customer Relationships, Email, Marketing Strategy, Relationship Marketing, Social Media
• How to Develop Rapport With Influencers via Social MediaVibhu Satpaul
  The influencers in your niche are probably receiving hundreds of friendly requests a day. The trick behind successful outreach is to stand out and catch the intended party's attention—and maintain ...
  Blogging, Career Management, Customer Relationships, Networking, Public Relations, Relationship Marketing, Social Media, Social Networking
• Do You Know Where All Your Sales Are Coming From?Kurt Anagnostopoulos
  Do you use "the last click" to measure your campaign's successful? You shouldn't. Instead, you need to be able to accurately attribute the sale to all the marketing efforts that ...
  Attribution Modeling, Customer Acquisition, Customer Behavior, Customer Relationships, Marketing Strategy, Sales, Sales and Advertising
• Nine Ways to Improve Your Email DeliverabilityCarol Stott
  Email marketing is like driving a car, right? You don't need to know how it all works, you just use it. Except when it breaks down... and then you wish ...
  CAN-SPAM, Content, Customer Relationships, Direct Marketing, Email, Email Deliverability, Email Marketing
• How SMB B2B Marketers Can Improve Lead Turnover by Using Big Company TacticsMimi Miles
  These tips provide a framework for scaling lead generation strategies as overall business objectives evolve. They also constitute a coordinated, measurable effort that can result in a dramatic pipeline uplift.
  B2B Marketing, Customer Acquisition, Customer Relationships, Data, Lead Generation, Lead Nurturing, Lead Scoring, Sales, Small Business, SMBs
• Five Ways Marketers Can Benefit From Online ReviewsJan Vels Jensen
  Online reviews and other feedback mechanisms can be used to improve nearly all parts of a business, from the quantitative (like higher ROI) to the qualitative (like building trust). Here ...
  Customer Engagement, Customer Relationships, Customer Satisfaction, Retail Marketing, Testimonials, User-Generated Content, Websites
• Using Video in Your Email MarketingJoe Forte
  A clear call to action (CTA) in email is as vital to ensuring click-throughs as the subject line is to ensuring opens, and video is the king of CTAs.
  Content, Customer Engagement, Customer Relationships, Email, Email Marketing, Engagement
• The Best Path to the Inbox: From Decision to DeliveryNoah Jessop, Mike Veilleux
  Marketers must have a full grasp of not only which message to send to whom and at what point but also how to get their messages into the recipients' inbox ...
  Customer Communications, Customer Relationships, Email, Email Campaigns, Email Deliverability, Email Lists, Email Marketing, Email Service Providers, Segmentation
• Do You Know When It's Time to Rebrand?Tom Dougherty
  When sales are down and growth is slow, companies usually decide to tweak their advertising or change agencies. They rarely work on their branding. But maybe they should.
  Brand Management, Brand Positioning, Branding, Customer Relationships
• How to Influence Customer Behavior by Making Your Ideas StickKen Ribotsky
  Change is tough. That's why most people resist it at all costs. So, how do you get people to change an ingrained behavior, such as switching from a competitor's product ...
  Behavioral Marketing, Brand Loyalty, Customer Behavior, Customer Experience, Customer Relationships
• Seven Deadly Sins of Mobile Marketing [Infographic]Verónica Jarski
  Are you sabotaging your campaigns by committing these grave mobile marketing sins?
  Consumer Electronics, Content, Content Marketing, Customer Relationships, Digital Marketing, High-Tech Marketing, Mobile Marketing, Smartphones, SMS