Customer Relationships

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• Do You Know What 'Personalization' Really Means?Tina Johnson-Marcel
  Marketers often confuse personalization with customization. Here's a look at what personalization is—and which companies are getting it right.
  Customer Engagement, Customer Experience, Customer Relationships, Customer Service, Personalization
• Three Types of Data That Can Help You Connect With LeadsJoe Lucas
  Improve your marketing and turn leads into customers by focusing on the following three types of data.
  Customer Acquisition, Customer Behavior, Customer Relationships, Data, High-Tech Marketing, Marketing Strategy, Sales, Social Media
• Community Trolls: Types, Motivations, and SolutionsDan Sullivan
  Understanding causation—including the underlying motivation of various troll types—and the impact trolls seek and have on other people, is essential to understanding how best to handle them.
  Brand Ambassadors, Brand Loyalty, Community, Community Management, Corporate Communications, Customer Behavior, Customer Communications, Customer Evangelists, Customer Loyalty, Customer Relationships, Public Relations, Social Media
• Using the Cloud to Tear Down the Walls of Customer ChannelsJohn Hessinger
  Meeting every need of every customer sounds customer-centric, but it ends up being just the opposite. Here's a look at what being customer-centric really means.
  Customer Relationships, Digital Marketing, Marketing Strategy, Technology, Thought Leadership
• Serving Everyone Means Serving No One—and Other Truths About Customer-CentricityLisa Leslie Henderson, Larry Weber
  Meeting every need of every customer sounds customer-centric, but it ends up being just the opposite. Here's a look at what being customer-centric really means.
  Customer-Centric, Customer Engagement, Customer Relationships, Customer Satisfaction, Customer Service
• When Being Banned Becomes a Big Win: Four Lessons From Beats by DreGabie Boko
  Turning a negative into a brand goldmine is something every company would want. The 2014 World Cup ban on Beats by Dre headphones—and the brand's victory despite the setback—holds some ...
  Brand Loyalty, Brand Management, Customer Engagement, Customer Evangelists, Customer Relationships
• A Well-Balanced Content Menu for Your Blog [Infographic]Verónica Jarski
  Keep readers coming back to your blog by regularly serving them generous portions of hearty content. The following infographic by LinkedIn offers content ideas from the various blogging food groups.
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Creativity, Customer Engagement, Customer Relationships, Marketing Strategy, Web Content, Writing
• Why Businesses Should Adopt a Sales-First StrategyKurt Andersen
  Every department at a company is responsible for realizing an increase in revenue year over year. Revenue generation does not exist in a bubble. That is why I believe in ...
  Customer Relationships, Marketing Strategy, ROI, Sales
• How to Build New Revenue in Your Account BaseDan Ziman
  Marketers often miss revenue opportunities hiding in plain sight in their customer base. Here's how to take advantage of them.
  B2B Marketing, Customer Relationships, Customer Retention, Marketing Strategy, Sales
• Seven Things to Spark Your Prospects' Curiosity and Win SalesJoe Collins
  To increase your chances of winning a sale, spark your prospect's curiosity. Here's a look at seven things that can inspire prospects to learn more about your business.
  Customer-Centric, Customer Engagement, Customer Relationships, Sales
• Three Simple Tactics to Increase Customer LoyaltyMike Kamo
  A rock-solid reputation, a remarkable product, and a price the market believes is fair will get you only halfway toward loyal, repeat buyers. Here's what else you need...
  Customer Engagement, Customer Loyalty, Customer Relationships, Customer Retention, Customer Satisfaction, Customer Service, Personalization
• Surprise, Delight... Then What? Five Tips to Keep the Customer Experience Momentum GoingBrandon Sawalich
  Here's how you can engage your customers, provide them with proactive service, personalize their experience, and go the extra mile for them.
  Customer-Centric, Customer Engagement, Customer Experience, Customer Loyalty, Customer Relationships, Customer Service, Personalization
• Automation: How Marketing Can Sync With SalesYou Mon Tsang
  Here's how marketing automation (along with an old-school method) can sync Marketing and Sales to drive revenues.
  B2B Marketing, Conferences, Content, Content Marketing, Customer Acquisition, Customer Relationships, Digital Marketing, Inbound Marketing, Lead Generation, Lead Scoring, Marketing Automation, Marketing Strategy, Sales, Thought Leadership, White Papers
• How to Engage With Facebook Fans to Build a Successful NonprofitMelissa Hannon
  You can find scores of articles about how to grow a Facebook following... But what if you've already achieved that? How do you engage with tens of thousands of social ...
  Content, Customer Engagement, Customer Relationships, Facebook, Nonprofits, Social Media, Social Networking
• Big Data Has Arrived, but Big Insights Have NotKoen Pauwels
  Everyone seems to be talking about Big Data these days, but how many marketers really understand its potential and limitations? Here's a look at two big misconceptions regarding Big Data.
  Big Data, Customer Relationships, Data, Small Data, Social Media
• Five Reasons Marketers Should Be Customer-CentricJordan Elkind
  If your marketing is focused more on products or channels, but less on customers, it's time to rethink your approach. Your main focus should be on customers—from acquisition to relationships. ...
  Brand Management, Customer Acquisition, Customer-Centric, Customer Engagement, Customer Relationships, Marketing Strategy
• Six Stupid Things Marketers Do to Mess Up Their BrandsJustin Foster
  Most organizations are full of well-educated people with access to lots of training and data. Despite all that info, some folks still screw up their brands—repeatedly.
  Brand Management, Branding, Career Management, Customer Relationships, Reputation Management
• Three Signs You're Ready to Focus on Content MarketingCaleb Gonsalves
  What are the signs that your agency can being implementing a successful content service offering? Here are three important ones to ponder.
  Content, Content Marketing, Customer Engagement, Customer Relationships, Marketing Strategy
• Hyper-Personalization? Forget the 'Hyper' and Just Be PersonalJustin Gray
  Hyper-personalization is the latest buzzword—as if it's no longer enough to be personal... you have to add some hyperbole to it. What you really need to do is engage in ...
  Content, Content Marketing, CRM, Customer Behavior, Customer Insight, Customer Relationships, Inbound Marketing, Marketing Automation, Personalization, Personas, Sales
• Twerk Your Content: Drive Viral Distribution of Your B2B Content Using Advocates and InfluencersMark Organ
  Conventional wisdom has it that B2B content is workman-like: stolid, dependable, and certainly not as sexy as its B2C counterpart. So is it nevertheless possible to make B2B content twerk, ...
  B2B Marketing, Content, Content Marketing, Customer Evangelists, Customer Relationships, Inbound Marketing, Lead Generation, Social Media, Social Networking, Word-of-Mouth