Customer Relationships

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• What to Look for When Identifying Your Best CustomersDoug Bewsher
  Identifying the prospects most likely to convert and generate long-term value requires thinking beyond the business card. Keep the following in mind when looking for your best customers.
  Customer Communications, Customer Insight, Customer Relationships, Sales
• Why You Shouldn't Obsess Over Facebook's News FeedMatt Cooper
  Obsessing over the day-to-day performance of your Facebook Page is unproductive and destructive to your state of mind. Here's why you should stop obsessing over Page analytics and start focusing ...
  Content, Customer Engagement, Customer Relationships, Facebook, Social Media, Time Management
• 20 Email Marketing Tips to Boost Engagement and ReadershipJulia McCoy
  Especially if you're targeting the twenty- and thirty-somethings who make up the core of the Millennial demographic, here's a handful of email marketing tips that will help you to boost ...
  Content, Customer Acquisition, Customer Communications, Customer Relationships, Email, Email Marketing, Engagement, Writing
• Seven Ways to Ensure Fans Don't Miss Your Facebook Page UpdatesTom Treanor
  Are you tired of reaching less than 5% of your fans with your Facebook page posts? If so, then you need to find new ways to get your updates in ...
  Advertising, Blog Comments, Content, Content Marketing, Customer Acquisition, Customer Relationships, Facebook, Lead Generation, Social Media, Social Networking, Twitter
• Content Moderation: Who Needs It and How You Can Use UGC SuccessfullyJosh Buxbaum
  Putting your brand in the hands of the public can be dangerous, but the power of user-generated content (UGC) is real. If done correctly, with precautions in place, it can ...
  Content, Content Marketing, Customer Relationships, Hiring Outside Resources, Reputation Management, User-Generated Content
• How Intuition Fuels Business AgilityJulie Wittes Schlack
  To stay agile in today's marketplace, you need to focus on more than marketing stats. You also need to strengthen your intuition about what customers want.
  Content, Customer Behavior, Customer Engagement, Customer Insight, Customer Relationships, Marketing Strategy
• #SocialSkim: Facebook's 100% Ad-View Payment Policy, Plus 10 More Stories in This Week's RoundupAngela Natividad
  Learn about Facebook's plans to charge advertisers only if 100% of an ad is seen. You'll also get the spill on its upcoming Dislike button, the story behind #IStandWithAhmed, and ...
  Advertising, Content, Customer Engagement, Customer Evangelists, Customer Relationships, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google, Instagram, LinkedIn, Pinterest, Retail Marketing, Social Listening, Social Media, SocialSkim, Twitter
• Five Tips for Maintaining Branded Mobile App EngagementDennis Mink
  The mobile app saturation point for consumers is 26-27 apps, so becoming one of their top 25 apps is a tall order. To help increase your odds, here are a ...
  Advertising, Customer Engagement, Customer Relationships, Engagement, Gamification, Mobile Marketing, Promotions, Retail Marketing, Targeting
• Why Brands Should Sweat the 'Small Stuff' of Customer ExperiencePaige O'Neill
  The "small stuff" that brands overlook in customer experience is usually "big stuff" in their customers' eyes. That small stuff can boost or destroy that relationship.
  Customer Behavior, Customer Experience, Customer Relationships, Customer Retention, High-Tech Marketing, Word-of-Mouth
• What You Need to Know About the Always-On Consumer [Infographic]Verónica Jarski
  Today's consumers seem to always be digitally connected, blurring the lines between work and play. To reach these always-on consumers, businesses must change their approach.
  Consumer Electronics, Customer Behavior, Customer Engagement, Customer Relationships, Digital Marketing, Mobile Marketing, Sales, Smartphones
• How to Synchronize Your Marketing With the Customer JourneyJonathan Moran
  Brand loyalty isn't what it used to be. Consumers can now google your product or service and immediately see whether a competitor's pricing or location works better for them. Here's ...
  Brand Loyalty, Customer Behavior, Customer Experience, Customer Loyalty, Customer Relationships, Data, Forecasts, Marketing Analytics, Marketing Automation, Marketing Strategy, Measurement, Personalization, Segmentation
• Don't Hold Back: Speak Your Mind on Social MediaMargarita Hakobyan
  Neutrality on social media can hinder true customer engagement. So, instead of focusing on being neutral, focus on being authentic.
  Content, Customer Engagement, Customer Relationships, Facebook, Marketing Strategy, Social Media, Twitter
• How to Build a B2B Case Study Program to Promote Your CompanyDave Hochman
  Developing B2B case studies is not without its challenges, but those who do it well can reap serious rewards—including reduced sales cycles, market share growth, and increased visibility among key ...
  B2B Marketing, Case Studies, Content, Customer Relationships, Hiring Outside Resources, Public Relations, Sales, Writing
• How to Create and Define Social Rewards That Map to Your Marketing ObjectivesJessica Williams
  So you want to fold social into your loyalty program? Good! Because that's a sound strategic move.
  Brand Loyalty, Customer Loyalty, Customer Relationships, Customer Retention, Promotions, Retail Marketing, Social Analytics, Social Media
• The 10 Most Popular CRM ProductsAyaz Nanji
  What are the most popular sales and marketing customer relationship management (CRM) software products on the market?
  CRM, Customer Relationships, Research Summaries, Sales, Technology
• A Simple Content Formula to Build Trust in InnovationHywel Curtis
  Have a new product or service? Consider creating content that explains why your innovation is relevant, needed, and safe. This formula can help.
  Brand Positioning, Content, Content Marketing, Content Strategy, Customer Relationships, Customer Retention, Writing
• Five Ways to Get Your Message Through to an Overloaded AudienceFelice Miller Gabriel
  With so many messages flooding your audience, to get its attention and make your message stand out requires more skill than ever. But you can cut through the clutter of ...
  Customer Communications, Customer Engagement, Customer Relationships, Marketing Strategy, Measurement, Mobile Marketing, Personalization, Testing
• Why Your Customers' Emotions Affect Their App ExperiencesMatt Johnston
  Smart marketers understand the importance of human emotions in how customers or prospects regard apps.
  Consumer Electronics, Customer Behavior, Customer Insight, Customer Relationships, Mobile Marketing
• How Beacons Benefit Your Customers (and You)Dave McMullen
  Beacons detect nearby smartphones and send the ads, coupons, and customized information to give clients a personalized experience. That's a win-win for customers and businesses.
  Consumer Electronics, Customer Engagement, Customer Insight, Customer Relationships, Data, Digital Marketing, High-Tech Marketing, Sales
• #SocialSkim: All About Facebook M, Plus 8 More Stories in This Week's RoundupAngela Natividad
  Get the latest on what makes M—the Facebook approach to Siri—different and worth trying. You'll also get an early glimpse of how Instagram ads are faring, how Snapchat's wooing back-to-schoolers, ...
  Content, Creativity, Customer Engagement, Customer Relationships, Facebook, Instagram, Marketing Strategy, Snapchat, YouTube