Customer Relationships

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• What to Consider Before Launching a Marketing Campaign in Another CountryAkshata Mehta
  Before you start planning a marketing campaign to launch in another country, make sure to keep these things in mind.
  Brand Management, Campaign Management, Customer Relationships, Marketing Strategy, Thought Leadership
• #SocialSkim: Peach Buzz.... All About the New Messaging App, Plus 10 More Stories in This Week's RoundupAngela Natividad
  What's Peach, and why's the world abuzz about it? You'll also find out who's rivaling Facebook in mobile video views, how Messenger's getting a serious boost, and score a handy ...
  Advertising, Customer Relationships, Digital Marketing, Digital Theory, Facebook, Instagram, Mobile Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Testing, Twitter, Videos
• Three Big Reasons You Aren't Connecting With Your Brand's AudienceStephen Moyers
  You're trying to connect to your target audience, but something's just not working. Maybe the disconnect is a consequence of these common issues.
  Customer Communications, Customer Engagement, Customer Relationships, Marketing Challenges
• Trust Me... I'm a Salesperson: Four Steps to Win Trust in the Least-Trusted Role on the PlanetDonal Daly
  Ask most people to describe a salesperson, and "trustworthy" probably won't be their first choice of adjective. Yet, to stand any chance of making a sale, you must establish credibility ...
  Career Management, Customer Acquisition, Customer Relationships, Sales
• The Three Most Important B2B Marketing Questions for 2016Gavin Finn
  What are the guidelines for making choices and setting priorities in your marketing organization? To achieve success in 2016, these are the most important questions for marketers to ask.
  B2B Marketing, Customer Acquisition, Customer Behavior, Customer-Centric, Customer Relationships, Marketing Strategy, Sales, Value Propositions
• Top 10 Opinion Articles of 2015 on MarketingProfs
  These are the opinion and thought-leadership articles that you and your fellow marketers found most worthy of your time and attention in 2015.
  Brand Management, Career Management, Content, Customer Relationships, Email, Public Relations, Social Media
• Ranking GOP Presidential Candidates According to Digital StrategyJeremy Page
  The GOP campaign is generating heat, and that's good news for marketers. Let's take a look at top GOP candidates, the tools they're using, and the lessons their wins (or ...
  Community, Customer Engagement, Customer Relationships, Digital Marketing, Digital Theory, Facebook, Marketing Strategy, Social Media, Twitter
• How Businesses Are Using Events to Reach CustomersAyaz Nanji
  Conferences, tradeshows, and webinars are the top three event types that businesses take part in to engage with current or potential customers, according to a recent report from Demand Metric.
  Customer Acquisition, Customer Relationships, Experiential Marketing, Research Summaries, Survey Data
• Seven Building Blocks of a Customer-Centric Marketing StrategyBobby Fan
  A campaign that focuses on your customers' values takes commitment and research. Building an accurate picture of those values and priorities, then acting on it, is hard but rewarding work.
  B2C, Customer Behavior, Customer-Centric, Customer Relationships, Customer Service, International Marketing, Market Research, Mobile Marketing, Research, Retail Marketing, Social Media
• Four Mistakes That Can Kill Your Brand CampaignsMark Grilli
  We need to understand where and how customers interact with our brands, where and how they make their purchase decisions, and what kinds of engagement strategies translate into better sales ...
  Advertising, Brand Management, Customer Acquisition, Customer Behavior, Customer Relationships, Marketing Strategy, Social Media
• How to Build Relationships With Customers You See Only Once a YearGeoff Smith
  Holiday sales are traditionally viewed as mere transactions with customers buying gifts once a year rather than as important interactions with potentially long-term, loyal customers. That's a lost opportunity.
  B2C, Customer Acquisition, Customer Behavior, Customer Loyalty, Customer Relationships, E-Commerce, Retail Marketing
• Three Mistakes That Can Prevent You From Hitting Your Sales GoalHugo Bader
  If you're struggling to meet your business goals, pause for a moment to make sure you're not making one of these crucial mistakes.
  Customer Relationships, Management, Marketing Strategy, Measurement, Metrics, Sales
• Five CRM Systems Your Salespeople Will Actually Use (Article 2 of 2)Luke Wallace
  These five CRM systems offer an optimal combination of the features and functions salespeople want most in CRM software.
  CRM, Customer Relationships, Lead Generation, Marketing Automation, Sales, Technology
• Five CRM Systems Your Salespeople Will Actually Use (Article 1 of 2)Luke Wallace
  Most salespeople don't like using CRM systems. They'd much rather be talking with prospects than learning difficult software and entering volumes of data. In article 1, we discuss what salespeople ...
  CRM, Customer Relationships, Lead Generation, Lead Nurturing, Sales, Technology
• Don't DIY: Eight Reasons for Not Building Your Own Partner PortalDave R. Taylor
  Tempted to build your own partner portal? Don't do it! Myriad companies try to use their existing technologies to craft together a portal—and fail miserably.
  Community, Customer Engagement, Customer Relationships, Digital Marketing, Management, Technology, Websites
• Five Traits of Productive and Enduring Relationships Between Agencies and ClientsMargaret Molloy
  More often than ever, marketing departments are working with agencies, but achieving a harmonious relationship isn't easy. Here's a look at common traits of successful relationships.
  Chief Marketing Officer, Collaboration, Customer Relationships, Digital Marketing, Marketing Strategy, Thought Leadership
• 35 Ways to Grow Your BrandIsadora Badi
  Marketers, looking for ways to take your brand to the next level? Here are 35 ideas and examples of brands that are doing it right.
  Advertising, Brand Management, Brand Positioning, Branding, Customer Experience, Customer Relationships, Marketing Strategy
• Walking the Content Tightrope: How to Create Content That Is Shareable and Trustworthy [Infographic]Verónica Jarski
  Content creation means engaging in a balancing act—walking a tightrope between content that's trustworthy and content that's shareable. These seven tips can help you keep your balance.
  Content, Content Marketing, Copywriting, Customer Engagement, Customer Relationships, Customer Retention, Marketing Strategy, Writing
• Six Ways Sales and Marketing Can Align With Customers and Grow RevenueTrisha Winter
  In B2B organizations, aligning sales and marketing goals with your current customers in mind can make the difference between meeting your quarterly goals and hoping next quarter will be better.
  Customer Evangelists, Customer Relationships, Customer Retention, Personas, Sales, Social Media
• Three Things Retailers Can Learn From Amazon PrimeTom Caporaso
  Amazon is the online king, trying to impose its will on retailers big and small in its quest to become "The Everything Store." What can you do to combat the ...
  B2C, Customer Acquisition, Customer Loyalty, Customer Relationships, Customer Service, E-Commerce, Retail Marketing