Local Marketing

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• Marketing Champion Q&A: Xerox VP Christa Carone Builds the Brand and ReputationRoy Young
  During the 12 years that Christa Carone has been with Xerox, the company has been on quite a roller-coaster ride, having gone through significant challenges back in 1999 through 2001/2002, ...
  Branding, Local Marketing, Marketing Challenges, Marketing Smarter, Reputation Management
• Meltdown Marketing
  Marketing budgets often take a hit during economic downturns. And whether your department experiences a cutback, or you're simply on the hunt for inexpensive ways to increase your reach, Jenni ...
  Economic Crisis, Local Marketing, Small Business
• Homestyle SEO: How to Cater to a Regional AudienceDan Skeen
  If your business targets a local region, the trick is connecting with those in your own back yard. It's wonderful to rank well in search engines for a competitive search ...
  Keywords, Local Marketing, PPC Campaigns, SEO, Testing
• Turn Your Expertise Into a Road ShowPaul McCord
  Salespeople often overlook one of the most effective and quick ways to both establish themselves as experts in their field and generate a pipeline of quality prospects.
  Local Marketing, Public Speaking, Thought Leadership
• Marketing Challenge: How to Merge an Online and Offline BusinessHank Stroll
  How does an organization doing business both offline and online overcome the perception that it's only an Internet company?
  Local Marketing, Online Marketing, Website Design
• Retail's Marketing Management ChallengeRishi Bhandari
  As retailers strive to touch consumers at every step of the purchase cycle, retail marketing has evolved to become a mosaic of mass-media branding, tactics for driving store traffic, in-store ...
  Advertising, Brand Loyalty, Collaboration, Local Marketing, Sales, Targeting
• Bridging the Gap: Click-to-Call 101John Federman
  With click-to-call, it's now possible to bridge the gap between the online and phone channels, and track the effectiveness of both.
  E-Commerce, Local Marketing, PPC Campaigns, ROI, Sales, Websites
• Case Study: Pricefish.com's Holiday SweepstakesIan Gertler
  As a relatively new player in the increasingly competitive comparison-shopping and online retail arena, pricefish.com needed a comprehensive and creative marketing campaign and strategy to re-launch the pricefish.com brand and ...
  Advertising, Case Studies, E-Commerce, Landing Pages, Lead Generation, Local Marketing, Targeting, Websites
• Marketing Challenge: 3 Steps to Becoming an Industry GuruHank Stroll
  Creating demand for your speaking services can be challenging. This week, read the three more important steps for creating interest in your speaking services. Also this week, supply your advice ...
  Advertising, Local Marketing, Marketing Challenges, Public Speaking, Thought Leadership, Value Propositions
• Pay Per Click 101: Google AdWordsPeter Majarich
  Most people's concept of advertising is limited to the (sometimes woeful) ads they see on TV, or the billboards they drive past. Seeing these, they automatically assume that effective advertising ...
  Copywriting, Google, Keywords, Landing Pages, Local Marketing, PPC Campaigns, Targeting, Testing
• Localize Your Presentation for a Global AudienceJoseph Sommerville, PhD
  When in Rome, you should definitely do as the Romans do. The goal is to localize.
  Local Marketing, Marketing Tips, Public Speaking
• Think Globally, Act LocallyGarland Coulson
  The Internet has proven itself a great tool for small- and home-business owners to reach global markets. But what about people in industries that rely on local clients?
  Local Marketing, Newsletters, Social Networking, Websites
• SWOT Team: Back up Your Marketing Plan and Cover Your BackHank Stroll, Yvonne Bailey
  his week: What do you do when your boss does not offer feedback? Also, read your answers to: Is brand localization necessary to be successful in foreign markets?
  Brand Positioning, Branding, International Marketing, Local Marketing, Marketing Challenges, Testing
• Target Marketing: Six Lessons from Major League BaseballBobette Kyle
  ere are six lessons from Major League Baseball that you can take into account to profitably target your own customers.
  Advertising, Local Marketing, Marketing Tips, Online Marketing, Segmentation, Targeting, Websites
• Reinvigorating Channel MarketingBill Hansen
  How do we develop channel marketing practices that might put some life back into the by-the-numbers effort characteristic of so many campaigns?
  Channel Marketing, Collaboration, Local Marketing, Sales
• Strategizing Your Next Move in the Global GameKarin Schaff-Glazier
  All types and sizes of companies are finding that a global approach to their business is imperative if they plan to keep their competitive edge and secure their future survival.
  Brand Awareness, Channel Marketing, Collaboration, E-Commerce, International Marketing, Local Marketing, Management, Websites