Local Marketing

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• How Far Consumers Travel to Make Everyday PurchasesAyaz Nanji
  Most US consumers say they typically travel 20 minutes or less to make everyday purchases, according to recent research from Access Development.
  Customer Behavior, Local Marketing, Research Summaries, SMBs, Survey Data
• Here We Grow: Four Tips to Scale Localized MarketingMartha France
  It's exciting to be part of a growing business. But growth can also be stressful, especially for Marketing. In fact, sometimes growth can cripple your business if you do not ...
  Branding, Local Marketing, Marketing Strategy
• How to Expand Your Core Keyword List: Four Tools You've Never Used but ShouldAnn Smarty
  Keyword research has changed a lot over the past few years—from merely searching for long-tail opportunities with lower competition... to in-depth niche research. These four tools will help you adapt ...
  Content, Keywords, Local Marketing, Research, Search Engine Marketing, Search Engines, SEO, Websites
• Five Local SEO Tips for Small Business OwnersAleh Barysevich
  Local SEO is every small business's key to better search engine rankings and higher conversion rates. SEO is a complicated industry, but these five tips will help you win customers ...
  B2C, Content, Content Marketing, E-Commerce, Inbound Marketing, Keywords, Landing Pages, Local Marketing, Location-Based Marketing, Retail Marketing, Search Engine Marketing, SEO, Testimonials, Websites
• Four Steps for a Successful Multilingual Marketing CampaignCaitlin Nicholson
  To better relate your product or service to consumers, present them in a way that identifies with those of a particular culture. Multilingual marketing is a way to do that.
  Content, Content Strategy, Hiring Outside Resources, International Marketing, Local Marketing, Marketing Strategy
• Rage Against the Mega-Corp.: How Your Small Business Can Dominate SearchAnthony Piwarun
  Nearly every business in the world has a website today, and that means small businesses have to overcome nearly insurmountable search marketing odds to claim one of the few spots ...
  Content, Local Marketing, Location-Based Marketing, Mobile Marketing, Search Engine Marketing, SEO
• How to Set Up a Local AdWords PPC Campaign That Kills the Competition (Part 1 of 2)Corey Zeimen
  Are the leads you're getting from Google in too short supply for your taste? That no longer has to be the case, because you now have the definitive guide to ...
  Ad Copy, Advertising, Google, Keywords, Landing Pages, Local Marketing, Location-Based Marketing, PPC Campaigns, Search Engine Marketing
• Three Steps for Using Your Competitors' Media Coverage to Boost Your Own VisibilityMatt Walker
  Does it frustrate you when your TV screen fills with your competitor's face as he relates pertinent industry insights studded with self-deprecating chuckles? Don't get mad, get even.
  Brand Awareness, Business Intelligence, Career Management, Local Marketing, Press Releases, Public Relations, Social Media, Thought Leadership
• #SocialSkim: FB Messenger's Brand-Friendly Features, Plus 12 More Stories in This Week's RoundupChristian Neri
  Facebook launches Messenger multiple accounts feature... and SMS testing for Android; Instagram introduces video views; Twitter incorporates a GIF library; and Shopify finds a way to embed product listings into ...
  Advertising, B2B Marketing, B2C, Content, Digital Marketing, Digital Theory, E-Commerce, Email, Facebook, Lead Generation, Local Marketing, Location-Based Marketing, Measurement, Mobile Marketing, Pinterest, Presentations, SMS, Snapchat, Social Media, SocialSkim
• Geotargeting: Proven Practices of Location-Tailored SEOAlexander Kesler
  You can optimize your website to rank better in local search engine results pages and avoid the informational noise and overload that often irritates your potential customers.
  Google, International Marketing, Local Marketing, Location-Based Marketing, Search Engine Marketing, SEO, Websites
• Four Examples of Businesses and Technologies Taking Mobile Marketing to the Next LevelAlp Mimaroglu
  Mobile marketing is by no means new, but it has been so refined in recent years that its toolsets and techniques are growing increasingly effective—and, more important, increasingly seamless.
  Local Marketing, Location-Based Marketing, Mobile Marketing, Smartphones, Technology
• The State of Local-Affiliate Marketing in 2016 [Infographic]Ayaz Nanji
  What are the main opportunities and challenges facing national and global brands that sell through distributed networks of local affiliates? How are co-op dollars being spent? Are marketing tactics being ...
  Local Marketing, Marketing Strategy, Research Summaries, Survey Data
• Five Global Marketing Must-Haves for the New YearJudd Marcello
  Incorporate these five global marketing musts into your plans to see improved financial results as well as happier, more loyal customers.
  Brand Management, Branding, Local Marketing, Marketing Strategy, Native Advertising, Technology
• How a Growing Franchise Builds Its Brand Through Local MarketingSanket Patel
  National brands looking to capitalize on the "buying local" trend often rely on local affiliates—franchisees, dealers, etc.—to carry their marketing message to audiences. Here's how one franchise has been doing ...
  B2C, Local Marketing, Marketing Strategy, Services Marketing
• 10 Essential Steps to Revenue Growth in 2016 for Brands With an Indirect Sales ModelGary Ritkes
  There's a growth-stifling disconnect between brand marketers that have indirect sales models and the local channel partners that sell the brands' products or services.
  B2B Marketing, Channel Marketing, Content, Local Marketing, Marketing Automation, Sales
• #SocialSkim: The Strongest Social Brand, Plus 12 More Stories in This Week's RoundupAngela Natividad
  Find out which is the strongest US social brand, how Google's helping users pick a costume this year, how Snapchat plans to improve video production offerings, and which content marketing ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Local Marketing, Marketing Strategy, Mobile Marketing, Social Media, SocialSkim, Twitter
• Seven Tips to Ignite Your Mobile Marketing This Holiday SeasonJess Stephens
  The holiday season is approaching quickly, so now is the perfect time to get your mobile marketing strategy in place. These tips will help you maximize mobile sales during the ...
  B2C, Customer Acquisition, E-Commerce, Email, Email Marketing, Local Marketing, Location-Based Marketing, Mobile Marketing, Retail Marketing, Smartphones, Website Design
• How to Master Your Online Presence, Yoda StyleDevon Hennig
  The old Jedi Master would have made a terrific CMO. Here are some words of wisdom he might have imparted to Padawan marketers to ensure a strong online presence that ...
  Digital Marketing, Local Marketing, Location-Based Marketing, Marketing Automation, Mobile Marketing, Online Marketing, Reputation Management, Social Media, Websites
• 10 Ways to Convert More Customers Using LocationCharlie Davies
  How can businesses use location to increase conversions and sales?
  Content Marketing, Local Marketing, Location-Based Marketing, Mobile Marketing, Search Engine Marketing
• Five Tactics to Make Your Emails More InterestingBlaise Lucey
  What if you could make your emails more interesting? And, what if, by making them more interesting, you could increase opens, click-throughs, and conversions?
  B2C, E-Commerce, Email, Email Campaigns, Email Marketing, Local Marketing, Mobile Marketing, Retail Marketing, Social Media