Local Marketing

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• Four Tips for Conducting Your Own Restaurant MarketingGuy Holmes
  In today's competitive restaurant market, having great food and service is no longer enough: You also need great marketing. Here are four tips to make sure the time you spend ...
  B2C, Email, Email Lists, Local Marketing, Marketing Strategy, Small Business
• International Marketing: Three Steps to Muy BuenoIsadora Badi
  Expanding into new markets abroad is never as easy as "translation." Instead, the key is "localization"—adapting a product or service and your marketing to conform to the language, culture, and ...
  Brand Management, Content, Customer Behavior, Hispanic Marketing, International Marketing, Local Marketing, Management, Market Research, Web Content, Websites
• What Info Do Consumers Value Most on Local Business Websites?Ayaz Nanji
  Consumers most value the "four Ps"—product, price, place, and phone number—on local business websites, according to a recent report from BrightLocal.
  Digital Marketing, Interactive Marketing, Local Marketing, Research Summaries, Survey Data, Website Design, Websites
• How a Local Business Can Do Better Online in Five Easy StepsAlesia Krush
  Learn how to set up a Google+ Local account, where besides Google you can find local customers, what offline marketing tactics to use to spur online activity, and why every ...
  B2C, Content, Google+, Local Marketing, Retail Marketing, Search Engine Marketing, Search Engines, Social Media, User-Generated Content, Websites
• Small Business Saturday: Think Mobile to Inform, Attract, and Show You CareRyan Golden
  Your plate is full... every day: payroll, inventory, scheduling, employee issues... the list goes on and on. Now, Small Business Saturday is around the corner, and some of you are ...
  Advertising, Local Marketing, Location-Based Marketing, Mobile Marketing, Small Business, SMS
• Your Mobile Marketing Strategy's Tactical Building BlocksAsi Erenberg
  A mobile marketing strategy is crucial to an online retailer's success these days, and here's how to get your strategy working for you ASAP.
  Email, Facebook, Google, Instagram, Local Marketing, Mobile Marketing, Retail Marketing, SEO, Smartphones, Social Media, Website Design
• Hyperlocal Advertising Strategies for SMBsGretchen Joyce
  Most SMBs may not realize that it is possible—and affordable—to target relevant consumers in close proximity to their stores by using an online, neighborhood-level targeting approach.
  Advertising, B2C, Customer Acquisition, Digital Marketing, Local Marketing, Location-Based Marketing, Retail Marketing, Small Business, SMBs
• How to Build a United Marketing Team in a Decentralized BusinessJens Lundgaard
  In our world of branding and marketing, we know how crucial it is to share knowledge and information among colleagues and teams. But what if you have marketers working in ...
  Career Management, Chief Marketing Officer, International Marketing, Local Marketing, Management, Marketing Challenges, Marketing Operations
• How Consumers Use Local Search on Their Mobile PhonesAyaz Nanji
  The top two local categories that consumers search for on their phones are shopping and food/beverage, and the least searched for category is construction, renovations, and repair, according to a ...
  Digital Marketing, Local Marketing, Mobile Marketing, Research Summaries, Search Engine Marketing, Search Engines
• Seven Things Marketers Need to Know About iOS7Tobin Dalrymple
  Apple just unveiled iOS7—a radical transformation of the world's most popular smartphone and tablet operating system. Apple is preparing for a rapidly evolving mobile world, and so should marketers. Here's ...
  B2C, Content, Content Marketing, Customer Behavior, Customer Engagement, Local Marketing, Marketing Strategy, Mobile Marketing, Smartphones, Social Media, Web Browsers, Web Content
• Mobile Minute [Video]: Are Smart Watches a Smart Move?Diego Larrea-Puemape
  Do we need yet another product category? If mobile phones became even more useful when they became smartphones, will the same happen to watches?
  Email, High-Tech Marketing, Local Marketing, Location-Based Marketing, Mobile Marketing, Smartphones, Technology
• US Social Ad Revenues to Reach $11B in 2017Vahe Habeshian
  US social advertising revenues will grow from $4.7 billion in 2012 to $11.0 billion in 2017—a compound annual growth rate (CAGR) of 18.6%—while locally targeted social ad revenues are projected ...
  Advertising, Facebook, Local Marketing, Location-Based Marketing, Mobile Marketing, Research Summaries, Social Media, Twitter
• Mobile Minute [Video]: Facebook Home's Marketing Pros and ConsAmanda Klohmann
  Facebook Home has been the biggest mobile story since SXSW, which is why we've dedicated an entire Mobile Minute to it. We've downloaded it and dissected it, and we're now ...
  Advertising, Facebook, Local Marketing, Location-Based Marketing, Mobile Marketing, Smartphones, Social Media
• US Mobile Local Ad Forecast: $9.1B in 2017Vahe Habeshian
  US mobile local advertising revenues will grow from $1.2 billion in 2012 to $9.1 billion in 2017—at a compound annual growth rate (CAGR) of 49.3%—according to the US Local Media ...
  Advertising, Local Marketing, Location-Based Marketing, Mobile Marketing, Research Summaries, Search Engine Marketing, SMS, Videos
• 8 Do's and 5 Don'ts of Instagram for Building Your BrandAdrienne Erin
  Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ...
  Brand Awareness, Branding, Content, Content Marketing, Creativity, Customer Relationships, Instagram, Local Marketing, Location-Based Marketing, Marketing Strategy, Mobile Marketing, Product Marketing, Social Business, Social Media, Social Networking, Tradeshows/Events, Web Content
• Local Marketing: Promotions Spending Surges as Advertising SlipsLenna Garibian
  In 2007, local business spent 10% more on advertising than they did on promotions (e.g., coupons, discounts, and promotional products); however, in 2012, they spent a stunning 81% more on ...
  Advertising, Digital Marketing, Local Marketing, Marketing Strategy, Online Marketing, Research Summaries, Writing Whitepapers
• Five Ways to Connect With Millennials... Yes, via RadioMary Beth Garber
  Most people's perception of that Millennials don't like radio could do with a splash of cold, hard facts. Here are five ways you can put this phenomenal medium to work ...
  Advertising, B2C, Community, Customer Behavior, Customer Engagement, Demographics, Local Marketing, Marketing Strategy, Millennials
• New Google AdWords 'Offer Extensions': Five Tips to Make Them Work for YouLarry Kim
  Offer Extensions are a new ad format Google is rolling out to AdWords advertisers, who can now add a coupon or discount to their Google search ad, merging special offers ...
  Advertising, B2C, E-Commerce, Google, Local Marketing, Location-Based Marketing, Measurement, Metrics, PPC Campaigns, Promotions, Search Engine Marketing
• National Brands Lack Tools to Execute Local Campaigns EffectivelyLenna Garibian
  Though 59% of national brand marketers say local marketing is essential to their business growth and profitability, only 7% say they have highly evolved campaigns in place—complete with measurements and ...
  Brand Management, Digital Marketing, Email Marketing, Local Marketing, Marketing Automation, Marketing Dashboards, Measurement, Research Summaries, Social Media, Websites
• Your Guide to Getting Started With Digital SignageTodd Hemme
  When you see a screen displaying some type of message, image, or video, you are seeing a digital sign. These design tips will help you with your first digital display, ...
  Advertising, Content, Customer Engagement, Digital Marketing, Direct Marketing, Interactive Marketing, Local Marketing, Product Marketing, Promotions, Website Design