Local Marketing

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• The Liquor Store Model for Social Media Marketing SuccessBecky McCray
  I run a liquor store in a small town, and I've always dealt with instant communication among customers. An unhappy customer, can go down to the coffee shop and spread ...
  Community, Customer Behavior, Customer Experience, Customer Relationships, Local Marketing, Marketing Tips, Relationship Marketing, Small Business, Social Business, Social Media, Social Networking
• What Not to Do With Your Online Presence in 2013Tara Banda
  If you need some help with your online presence (think social media, blogs, local listings, and more...) here's a list of 10 do's and 10 don'ts to keep your marketing ...
  Blogging, Community, Customer Engagement, Google, Local Marketing, Mobile Marketing, Search Engine Marketing, SEO, Social Media, Testimonials, Websites
• Social vs. Search: Which Is the Winner? [Slide Show]Christian Gulliksen
  The differences between search and social media marketing are many, but both are essential in today's marketing. The trick is to know which to use when and how to combine ...
  Brand Awareness, Integrated Marketing, Interactive Marketing, Lead Generation, Local Marketing, Location-Based Marketing, Marketing Strategy, Search Engine Marketing, Social Media
• Small Merchants Expect Holiday Sales Boost From Small Business Saturday [Infographic]
  With the holiday season all but here, more small business owners are making Small Business Saturday an integral factor in their holiday sales plans, according to a survey from American ...
  Customer Acquisition, Customer Relationships, Facebook, Local Marketing, Marketing Strategy, Promotions
• National Brands Betting on Local Digital Marketing in 2013
  Some 91% of national brands say they plan to spend more or the same on local marketing (i.e., campaigns directed at customers in their local markets) in 2013 compared with ...
  Blogging, Facebook, Local Marketing, Mobile Marketing, Research Summaries, Sales, Social Networking, Twitter, User-Generated Content
• 1 in 4 Google Search Queries Is Local
  About one-quarter (24.24%) of all search queries conducted via Google are for local goods and services, according to a study by Chitika Insights. However, Bing and Yahoo users are more ...
  Customer Behavior, Local Marketing, Mobile Marketing, Research Summaries, Search Engine Marketing, Search Engines
• Online Deals Forecast to Reach $3.6B in 2012
  US consumer spending on online deals (daily deals, instant deals, and flash sales) is forecast to reach $3.6 billion in 2012, up 86.9% from the estimated $1.8 billion spent in ...
  Advertising, Customer Behavior, Customer Loyalty, Local Marketing, Online Marketing, Research Summaries, Small Business
• How to Optimize for Local Search With Post-Venice Citation-Building StrategiesZach Thompson
  The importance of local search has been growing. But with the recent release of Google's Venice update, local search has become more important than ever. If you don't have a ...
  Content, Content Marketing, Google, Inbound Marketing, Local Marketing, Location-Based Marketing, Search Engine Marketing, Web Copy
• Seven Mobile Marketing Best-PracticesIgor Faletski
  If you aren't tailoring your marketing for a mobile audience, you could be selling your efforts short—and missing a huge opportunity to get results. Here are seven best-practices for reaping ...
  Content, Email, Local Marketing, Mobile Marketing, SEO
• Seven Effective Ways to Integrate Social, Local, and MobileTom Shapiro
  Have your marketing efforts gone "SoLoMo" yet? Learn why combining your social, local, and mobile marketing efforts are critical in today's market—and how you can go "SoLoMo" in seven ways.
  Local Marketing, Marketing Strategy, Mobile Marketing, Social Media
• Let's Make a Deal on Daily DealsBertrand Van Overschelde
  The popularity of daily deals shows no signs of abating. But how can you ensure your deals effectively appeal to subscribers? Learn examples of daily deals strategies that work wonders—and ...
  Customer Behavior, Email Marketing, Local Marketing, Pricing, Promotions
• Is Public Speaking Part of Your Marketing Mix?
  You've got a strong marketing mix—but does it include public speaking? "Whether used to promote a company report or in-house expertise, or simply to engender brand awareness, public speaking is ...
  Local Marketing, Personal Branding, Public Relations, Public Speaking, Thought Leadership
• Tracking Local Marketing ROI Challenges National Brands
  Nearly two-thirds (66.2%) of national brands invest in local marketing (i.e., they conduct marketing campaigns directed at customers in their local markets) but only 42.0% measure the return on investment ...
  Advertising, Local Marketing, Marketing Budgets, Measurement, Research Summaries, ROI
• Small Businesses Gearing Up for Mobile Marketing, Slowly
  Small businesses that were early adopters of mobile marketing have begun to earn tangible returns on their mobile investments, according to a study by Web.com. Even so, most small businesses ...
  Customer Loyalty, Customer Service, Local Marketing, Mobile Marketing, Research Summaries, Websites
• A 13-Step Road Map for How to Go Hyper-LocalTom Shapiro
  It's a no brainer. Local businesses that want to maximize their business results should implement hyper-local digital marketing. Learn key tips for effective local advertising that can help take your ...
  Advertising, Local Marketing, Marketing Strategy, Mobile Marketing, Search Engine Marketing
• Five Steps to Improved Local Search ROI
  "Local search is one of the fastest growing categories of online advertising, expected to increase as much as 10% per year through 2015," writes Jon Schepke in an article at ...
  Local Marketing, Search Engine Marketing, SEO, Videos
• Google Android Captures Majority of US Smartphone Market
  Google Android continued to widen its lead in the US smartphone market in February 2012, crossing the 50% threshold to capture a majority share for the first time in its ...
  Content, Customer Behavior, Google, Local Marketing, Mobile Marketing, Research Summaries, Smartphones
• Local Digital Ad Spend to Reach $38.5B by 2016
  Local online and mobile advertising revenues are forecast to reach $38.5 billion by 2016, up from an estimated $21.2 billion in 2011, a compound annual growth rate (CAGR) of 12.7%, ...
  Advertising, Digital Marketing, Forecasts, Local Marketing, Mobile Marketing, Online Marketing, Research Summaries
• Three Tips for Preserving Your Online Anchor Identity
  In the push to optimize your Web presence for local search, it's important to avoid techniques that tamper with your anchor identity—the name, address, and phone number contained in your ...
  Local Marketing, Marketing Tips, Search Engine Marketing
• Five Ways to Make Your Brand Relevant on the Local Web [Slide Show]Shane Vaughan
  When you conduct a Web search that includes your brand name, your product category, and a geographic modifier, do you like the results you see? If not, improve your Local ...
  Consumer Electronics, Google, Links, Local Marketing, Mobile Marketing, Search Engines, Smartphones