Management

Topics » Articles » Management

• Three Must-Have Internal Metrics for Productive Marketing TeamsBryan Nielson
  How should productivity be measured? Here are three types of internal marketing metrics you should be tracking to help ensure greater effectiveness, efficiency, and predictability for your marketing team.
  Career Management, Management, Marketing Operations, Measurement, Metrics, Project Management, Time Management
• Remote Working on the RiseAyaz Nanji
  Although some companies, such as Yahoo, have sought to curtail telecommuting in recent years, a growing number of creative professionals are working outside the office, according to a recent report ...
  Management, Research Summaries, Survey Data
• The Five Data Management Practices B2B Marketers Are OverlookingDerek Slayton
  Marketers know that good data management is critical to the success of their lead generation programs. Still, many fail to ensure that their contact databases are as accurate, complete, and ...
  Data, Email Hygiene, Email Lists, Management, Measurement
• Four Marketing Performance Management Resolutions for 2014Laura Patterson
  If you've made your marketing New Year's resolutions, we hope you devoted at least one to marketing performance management. As inspiration, here are four to choose from, along with a ...
  Chief Marketing Officer, Management, Marketing Analytics, Marketing Dashboards, Marketing Operations, Measurement, Metrics, ROI
• How to Get Executive Stakeholder Buy-in for Your Website Testing ProgramJeffrey Vocell
  The first step to a successful website testing and optimization program is ensuring that you have buy-in from your executives. However, buy-in is also crucial for ensuring long-term success.
  Collaboration, Management, Measurement, Testing, Web Analytics, Websites
• How Marketing and IT Can Work TogetherErik Severinghaus
  As digital marketing grows ascendant, the relationship between marketing and IT departments will become more dependent. Here's how to ensure both departments are working toward the same goal of delivering ...
  Collaboration, Email, Email Marketing, Management, Personalization, Technology
• Results-Driven Marketing Creative in Four Steps, Part 1: Efficient Creative BriefingCameron Avery
  Together with placement and execution, creative can make or break your marketing campaigns. This series explores the four steps you or your creative agency should take to achieve better results ...
  Advertising, Creative Briefs, Digital Marketing, Hiring Outside Resources, Management, Writing
• From Marketer to Dragon Slayer: Slay Work Chaos in Four Simple StepsBryan Nielson
  Dealing with simultaneous projects is simply the nature of the marketing beast. As the pressure builds, projects end up over budget and behind schedule, which leads to higher overall costs, ...
  Content Strategy, Management, Marketing Operations, Project Management
• Marketing Career Advice (and How Great CMOs Are Destined to Be the Next CEOs)Patricia Hume
  What makes CMOs great at their job would make them really good CEOs, too. Follow the marketing career advice outlined here, and who knows how far up the ladder you ...
  Career Management, Chief Marketing Officer, Management, Marketing Strategy
• Marketers Must Learn Martian (AKA, the Language of Business)Heather Fitzpatrick
  Marketing professionals and their nonmarketing counterparts, particularly those who come from a finance background, might as well be denizens of different planets. But they can communicate. Here's how.
  Career Management, Chief Marketing Officer, Finance, Management, Marketing Challenges, Marketing Operations, Metrics, ROI
• From Smartphones to Smart Everything: The 'Smart' Revolution (Part 2: a Presentation)Christina "CK" Kerley
  Tailored to marketers, this presentation covers what the Smart Revolution is and why you need to begin focusing on these emerging technologies. It also lays out a five-point framework of ...
  Digital Theory, Internet of Things, Management, Marketing Strategy, Mobile Marketing, Smartphones, Strategy, Technology
• From Smartphones to Smart Everything: Welcome to the 'Smart' Revolution (Part 1 of 2)Christina "CK" Kerley
  We are about to move from an age of smartphones... to an era of smart everything. And in this era, technology will not only change how we market our brands ...
  Digital Theory, Forecasts, Internet of Things, Management, Marketing Strategy, Mobile Marketing, Strategy, Technology
• Bridging Marketing and Finance: Don't Get Lost in TranslationLaura Patterson
  Whether your goal is to obtain a seat at the table or to prove the value of Marketing—or more easily obtain approval for your budget—you need a viable relationship with ...
  Business Intelligence, Career Management, Chief Marketing Officer, Collaboration, Customer Acquisition, Customer Relationships, Customer Retention, Finance, Management, Measurement
• Top 5 Holiday Party Planning TipsCassie Brown
  It is that time of year again, when employees are forced to attend a "morale-building event" that does nothing of the sort. But if you consider these five elements, a ...
  Career Management, Management, Networking, Public Relations, Tradeshows/Events
• Marketing-IT Alignment Is Possible: Why You Need Your IT DepartmentAdele Sweetwood
  As customers change, the channels of engagement morph, and data explodes, ultimately it's going to be the partnership between IT and Marketing that will be the lynchpin to grasping new, ...
  Collaboration, Management, Marketing Operations, Marketing Smarter
• Adopt a Lean Approach to Mobile StrategyScott Forshay
  Adopting lean principles for your mobile strategy ensures that complexity, rigidity, and friction are replaced with simplicity, adaptability, and speed.
  Management, Marketing Operations, Marketing Smarter, Marketing Strategy, Mobile Marketing, Project Management, Strategy
• Seven Ways to Talk Your Financial Execs Out of Jargon and Bad WritingSusan Weiner
  Sometimes you struggle to get your firm's executives to recognize the power of good writing. You edit their text, but they put the jargon and longwinded language back in. But ...
  Career Management, Collaboration, Content, Copywriting, Management, Marketing Tips, Print Collateral, Writing
• Three Modern SEO Best-Practices Every CEO, CMO, and CIO Should KnowCarrie Morgan
  So what do C-suite executives need to know about SEO? (Hint: it has more to do with enterprisewide collaboration than actual SEO skills like programming or copywriting.)
  Chief Marketing Officer, Collaboration, Management, Marketing Operations, Marketing Strategy, Search Engine Marketing, SEO
• The Top 5 Rules of Gamification for TrainingWhitney Cook
  There may be whispers of it in the workplace, but if learning leaders haven't heard a lot about gamification yet, they will in the near future.
  Career Management, Engagement, Gamification, Management
• 15 Tools That the Most Successful Entrepreneurs Use [Infographic]Verónica Jarski
  A marketer may feel overwhelmed by the huge selection of business tools. Fortunately, the following infographic highlight experts' favorites, so marketers can whittle down their options and choose.
  Data, Digital Marketing, Lead Generation, Lead Quality, Management, Marketing Tips, Sales