Management

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• Five Key Metrics You Need to Create a Customer-Centric CompanyLaura Patterson
  To ensure a customer-centric vision takes root in your marketing organization, you need to establish clear metrics that are linked to the company's strategic, operational, and financial goals.
  Customer-Centric, Customer Relationships, Management, Measurement, Metrics, Product Management, Product Marketing, ROI
• How Aligned Are B2B Marketing and Sales Teams?Ayaz Nanji
  B2B salespeople and marketers generally agree about the level of their alignment, according to a recent report from CallidusCloud.
  Management, Marketing Challenges, Marketing Operations, Marketing Strategy, Research Summaries, Sales, Survey Data
• A Marketer's View: An 11-Step Plan for Launching Your StartupMelissa Cohen
  Launch day is the end of a long road and the beginning of another. To make sure your startup can thrive during the journey, you'll need to walk through these ...
  Management, Marketing Communications, Marketing Strategy, Positioning, Presentations, Project Management, Public Relations, Social Media
• The Who's Who of the Digital Marketing TeamLaura McGarrity
  Whether you're building a digital marketing team from scratch or adding to your existing roster, you need to consider which positions are hot and why you may need them.
  Career Management, Digital Marketing, Management
• How Marketers Feel About Workplace Changes [Infographic]Ayaz Nanji
  Some 55% of creative advertising and marketing professionals say changes in their organizations are not considered carefully and are not well planned, according to a recent report from The Creative ...
  Management, Marketing Operations, Research Summaries, Survey Data
• Five Ways to Get Board Backing for Your Marketing CampaignJulia Doheny (Cupman)
  Securing buy-in—and budget—from board-level stakeholders is one of the biggest challenges marketers face. Particularly in B2B firms, Sales often has more influence than Marketing. So what can you do?
  B2B Marketing, Campaign Management, Career Management, Management, Marketing Planning, ROI
• Seven Tips for the Care and Nurturing of Great Marketing TeamsSusan Solomon
  Marketing teams need to be innovative, quick-thinking, service-oriented, and committed to the company brand. That's a tall order. How do you keep the company's most creative team performing at their ...
  Career Management, Chief Marketing Officer, Management, Project Management
• The Most Important Tech Tools for WorkersAyaz Nanji
  Workers in the United States say email and the Internet are the most important communication and information tools they use, according to a recent report from the Pew Research Center's ...
  Email, Management, Research Summaries, Survey Data, Technology
• How to Answer the Age-Old Question, 'What Has Marketing Done for Us Lately?'Rani Hublou
  When resources are scarce or when growth slows, it's not uncommon to look at Marketing and question the investment. That is, unless Marketing has communicated its goals, metrics, and actions—and ...
  Management, Marketing Dashboards, Marketing Planning, Marketing Strategy, Metrics, Sales, Strategy
• 12 Tools to Help You Avoid PR and Marketing Workload StressorsShirley Pattison
  Public relations and marketing professionals know how hard it is to keep on top of a never-ending workload. But we are living in the Digital Age, and we have access ...
  Career Management, Content, Content Marketing, Engagement, Management, Project Management, Public Relations, Social Media
• Seven Skills Marketers Need to Succeed [Infographic]Verónica Jarski
  What are the most important skills that a marketer needs?
  Career Management, High-Tech Marketing, Management
• How to Align Your Company's Sales and Marketing Efforts in Eight StepsMatt Close, Maureen Blandford
  By nurturing appreciation for and creating expectations of each function's role, an organization can evolve into an aligned sales and marketing model.
  Collaboration, Customer Acquisition, Customer Insight, Lead Generation, Management, Marketing Planning, Marketing Strategy, Personas, Sales
• Marketing Accountability Is the Horse, Automation Is the Cart. Put Accountability FirstLaura Patterson
  It's easy to get excited by all the sexy new marketing tools. But it is a mistake not to have addressed accountability before you address technology, including automation. So first ...
  Management, Marketing Automation, Marketing Dashboards, Marketing Operations, Measurement, Metrics
• Five Deadly Email Platform Migration Mistakes to AvoidAnthony Marnell
  Congrats, you're sending more email than ever, so it's time to consider a new email service provider. But migrating to a new platform can be tricky, and because email is ...
  CAN-SPAM, Customer Communications, Customer Engagement, Email, Email Deliverability, Email Lists, Email Marketing, Email Service Providers, Engagement, Management
• How to Close the Gap Between Sales and MarketingDavid Meerman Scott
  Most sales and marketing teams continue to operate out of alignment. They questions each other's skills and commitment to the job. They fight over the quality of the leads. But ...
  Career Management, Collaboration, Content, Content Marketing, Lead Generation, Management, Marketing Strategy, Personas, Sales, Web Content
• Marketing Ops Is Now a Must-Have: The Six A's of Marketing Performance ManagementLaura Patterson
  With the proliferation of marketing automation tools and increased pressure from the C-Suite to prove the value of Marketing, marketing ops management is gaining traction; for all but the smallest ...
  Benchmarking, Management, Marketing Dashboards, Marketing Operations, Measurement, Metrics, Project Management, Research
• Shopping for an Email Service Provider? Six Tips for Optimizing the RFP ProcessMarco Marini
  Considering switching email service providers? It's possible to get to the short list faster—or skipping the RFP altogether—saving you time and money. How? By optimizing your RFP process with these ...
  Direct Marketing, Email, Email Marketing, Email Service Providers, Management, Project Management
• How to Get Your Creative Team's Credibility BackBryan Nielson
  Creative teams are under intense pressure to consistently deliver high-quality work on time. Even one missed deadline can erode trust. Here's how to make sure that doesn't happen.
  Career Management, Collaboration, Creativity, Management, Marketing Operations, Measurement, Metrics, Project Management, Time Management
• From Demand Generation to Revenue Generation: How to Become a Revenue-Driven MarketerGlenn Gow
  The writing is on the wall: Either demonstrate how Marketing will contribute to the company's top-line revenue growth... or be prepared to change careers.
  Career Management, Lead Generation, Lead Nurturing, Management, Marketing Strategy, Sales
• Eight Ways to Find Out Whether Your Analytics Team Is EffectiveJessica Langdorf
  Whatever type of data puzzle you’re trying to solve, you need an analytics team—whether internal or external—to make sense of the trends and patterns in your data. But how do ...
  Big Data, Career Management, Data, Management, Measurement, Metrics, Web Analytics