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• Event Marketing Effectiveness: Three Key Factors to Consider Before Investing in an EventPrerna Katyal
  This article provides a tool for B2B marketers—the "event effectiveness matrix"—to evaluate events and choose the one with highest lead-generation potential.
  Brand Awareness, Branding, Conferences, Content, Lead Generation, Networking, Sales, Thought Leadership, Tradeshows/Events
• How to Improve Your LinkedIn Profile and Presence [Infographic]Verónica Jarski
  Your LinkedIn profile has only a few seconds to make a good impression on viewers. Here's how to create a LinkedIn profile that immediately captivates your audience.
  Career Management, LinkedIn, Networking, Social Media
• Five Twitter Hacks to Skyrocket Your EngagementTom Hunt
  Implement these five hacks, and in a couple of weeks you'll be connecting with people every hour.
  Engagement, Lead Generation, Networking, Social Media, Social Networking, Thought Leadership, Twitter
• Three Ways Niche Players Can Connect With the C-SuiteTom Whatley
  We all have dream clients—company logos we'd love to place on our homepage. The only way to get there, in most cases, is by engaging with senior decision-makers over time—starting ...
  B2B Marketing, Customer Acquisition, Customer Relationships, Lead Generation, Lead Nurturing, Networking, Positioning, Relationship Marketing, Sales, Value Propositions
• How to Create an Event That Drives ROICassie Brown
  Events—if done properly—can be a successful technique for marketing and engagement. Here are five tactics you can use to ensure your attendees thoroughly enjoy your events and, in turn, improve ...
  Conferences, Networking, Presentations, Sales
• Three Steps to Writing a Stellar LinkedIn Profile SummaryWilliam Arruda
  If you had to choose one digital branding profile to work on, focus on your LinkedIn profile. Why? Because, in business, it's often the first place people go when they ...
  Career Management, Content, Lead Generation, LinkedIn, Networking, Personal Branding, Social Media, Social Networking
• How to Develop Rapport With Influencers via Social MediaVibhu Satpaul
  The influencers in your niche are probably receiving hundreds of friendly requests a day. The trick behind successful outreach is to stand out and catch the intended party's attention—and maintain ...
  Blogging, Career Management, Customer Relationships, Networking, Public Relations, Relationship Marketing, Social Media, Social Networking
• LeBron James's Five Keys to Marketing SuccessJosh Haynam
  LeBron James is one of the greatest basketball players ever. Even when his natural ability reaches its limit, he continues to improve by using simple principles that can be directly ...
  Career Management, Marketing Inspiration, Marketing Tips, Networking, Time Management
• Top 5 Holiday Party Planning TipsCassie Brown
  It is that time of year again, when employees are forced to attend a "morale-building event" that does nothing of the sort. But if you consider these five elements, a ...
  Career Management, Management, Networking, Public Relations, Tradeshows/Events
• Networking Tips for Introverts and Shy Folks [Visual Sketchnotes]Verónica Jarski
  On a recent Marketing Smarts podcast, Jill Foster, founder and blogger for LiveYourTalk (and a MarketingProfs B2B Forum keynote speaker), gave tips for introverts heading out to conferences and meetings. ...
  Content, Networking
• Social Media and Recruiting: Top Channels and Trends for 2013Lenna Garibian
  Among recruiting and staffing professionals, increased access to passive job candidates via social media presents the biggest opportunity for recruiting in 2013, according to a survey from Bullhorn. Among those ...
  Career Management, Facebook, Google+, Job Search, LinkedIn, Networking, Research Summaries, Social Media, Social Networking, Twitter
• Six QR Code Do's and Don'ts for EventsEric Olson
  Slapping a QR code on a handout or a poster is easy, but creating something useful takes thought and planning. So what are QR codes good for? Plenty, including for ...
  B2B Marketing, Conferences, Customer Behavior, Customer Engagement, Data, Digital Marketing, Gamification, Lead Generation, Measurement, Mobile Marketing, Networking, Print Collateral, Smartphones, Technology
• Lead Generation Isn't Everything: You Need a Sales Rock Star!Stephen Guidetti
  Sure, marketing can generate leads—but leads, though necessary, aren't sufficient. You also need a sales rock star to convert those leads into sales. So, what qualities should your star have?
  B2B Marketing, Career Management, Customer Acquisition, Lead Generation, Management, Networking, Sales
• 10 Personal Branding Trends for 2013 (Part 2)William Arruda
  In Part 1 of "10 Personal Branding Trends for 2013," I shared five important personal branding trends for the New Year. In this second installment, I have five more trends ...
  Branding, Career Management, Collaboration, Facebook, LinkedIn, Mobile Marketing, Networking, Social Networking, Videos
• LinkedIn an Influential Force in IT Purchasing ProcessLenna Garibian
  Social networks overall have a growing and pervasive influence on the information technology (IT) purchasing process, despite the multiplicity of digital channels available to IT decision makers (ITDMs), according to ...
  B2B Marketing, Content, Customer Behavior, Facebook, LinkedIn, Networking, Research Summaries, Social Media, Social Networking, Technology, Twitter
• Five Ways to Get Speaking Engagements to Market Your BusinessSusan Baroncini-Moe
  Speaking is one of the best ways to get the word out about your company. But getting speaking engagements can be tough, and many would-be public speakers struggle to find ...
  Career Management, Lead Generation, Networking, Public Speaking, Sales, Thought Leadership, Tradeshows/Events
• 9 in 10 Online Small Businesses Network Online, 8 in 10 Gain New Business
  Nine in ten small business owners with an online presence dedicate time to networking online via social networks, online forums, etc., and 74% say networking online is just as valuable, ...
  Facebook, Lead Generation, Networking, Research Summaries, Small Business, Social Networking, Websites
• Five Ways to Turn Your Chamber of Commerce Membership Into SalesMike Bowman
  Many businesses are members of their local chamber of commerce but don't take advantage of opportunity to increase sales and brand awareness. Here are five ways business owners can derive ...
  B2B Marketing, Career Management, Customer Acquisition, Lead Generation, Networking, Sales
• Three Tips for the Introverted Conference Attendee
  Conferences are ideal venues for plugging into the zeitgeist and networking with colleagues. But they're also expensive. "[And] if you happen to be an introverted marketer, which likely means a ...
  Marketing Smarter, Networking, Tradeshows/Events
• The Introverted Marketer's Guide to Attending a ConferenceLisa Petrilli
  Are you an introverted marketer? If so, attending busy conferences might make you very uncomfortable. Here are four ways to break through your challenges and get the most out of ...
  Marketing Budgets, Marketing Tips, Networking, ROI, Tradeshows/Events