Retail Marketing

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• Social Media Becomes Less Important to Teens; Prefer to Shop In-Store Than OnlineVahe Habeshian
  Today's teens, though digital natives, by a wide margin prefer to shop in stores than online, and even their use of what they consider their favorite social networks is decreasing ...
  Consumer Electronics, Demographics, E-Commerce, Facebook, Google+, Instagram, Research Summaries, Retail Marketing, Smartphones, Social Media, Social Networking, Technology, Twitter, Websites, YouTube
• Email Opens on Mobile Devices Close to Tipping PointVahe Habeshian
  Commercial emails opened on mobile devices are on pace to surpass PC opens by the end of 2013. As of yearend 2012, 41% of commercial emails were opened on mobile ...
  B2B Marketing, Customer Behavior, Email, Email Marketing, Mobile Marketing, Research Summaries, Retail Marketing, Smartphones
• The Omni-Channel Retail Experience, or How Kay and Jared Jewelers Upped Sales 49%Neal Berg
  As consumers become increasingly more connected, so too will multiple shopping channels. The industry has dubbed this shift the "omni-channel" experience. Here's how, by embracing this approach, two brands significantly ...
  B2C, Customer Behavior, E-Commerce, Integrated Marketing, Marketing Strategy, Mobile Marketing, Retail Marketing, Social Business, Social Media, Voice of the Customer
• Expand Your Market and Audience: Use the 'Idea Graph'Ian Lurie
  Your "marketing universe" contains everyone you can sell to; you must expand it, or your business will stagnate. Even if you build a receptive, high-conversion audience, but then can't increase ...
  Advertising, B2C, Business Intelligence, Customer Acquisition, Customer Insight, Demographics, Digital Theory, Lead Generation, Market Research, Retail Marketing, Segmentation, Social Business, Social Media, Targeting
• Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social NetworksLenna Garibian
  Although online channels such as ratings and reviews, search results, and email promotions influence online shoppers' purchases most, traditional paper catalogs also hold sway, according to a survey from Baynote ...
  Customer Behavior, E-Commerce, Google, Marketing Strategy, Mobile Marketing, Pinterest, Research Summaries, Retail Marketing, Social Media, Twitter, User-Generated Content
• A Market Research Survey on a Shoestring Budget: How I Did ItAsh Moosa
  I'm a solo-preneur and a guy, and I run a women's jewelry and accessories store. I needed data to understand women's jewelry-buying habits. So I designed a survey, ran a ...
  B2C, Blogging, Customer Acquisition, Customer Insight, E-Commerce, Market Research, Promotions, Research, Retail Marketing, Surveys
• Measure and Maximize the Impact of Online Activity on Offline SalesDoug Miller
  Measurability is the battle cry of every digital marketer. The challenge is how to decide which measurements make sense based on campaign objectives. The ultimate challenge is how to optimize ...
  Customer Acquisition, Customer Behavior, Data, E-Commerce, Lead Generation, Market Research, Measurement, Metrics, Online Marketing, Product Marketing, Research, Retail Marketing
• The Five Big Problems of Big DataGerardo A. Dada
  The idea of unlimited customer insights, in real time, guiding every decision, is attractive. But before you embark on a Big Data project, separate the buzz from the reality of ...
  B2C, Business Intelligence, Customer Insight, Data, Digital Theory, E-Commerce, Marketing Analytics, Measurement, Metrics, Personalization, Retail Marketing