Retail Marketing

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• What's the Key to Great Customer Service?Ayaz Nanji
  What is the most important element of an excellent customer service experience? It's all about speed, according to a recent report from Verint.
  Customer Experience, Customer Satisfaction, Customer Service, Research Summaries, Retail Marketing, Survey Data
• Top 5 Ways Consumer-Generated Content Is Amazing for SEOMichael DeHaven
  The people writing consumer/user-generated content are the same ones performing search queries. If you can harness their sentences, paragraphs, and ideas, you can crowdsource search optimization.
  Content, Keywords, Retail Marketing, Search Engine Marketing, SEO, User-Generated Content
• Four Common Mistakes That Will Kill Your Next Experiential Marketing CampaignSteve Randazzo
  Established brands can likely withstand experiential marketing flops because customers can fall back on previous positive brand experiences. Not so for new brands or product lines: A negative customer experience ...
  B2C, Customer Engagement, Customer Relationships, Experiential Marketing, Marketing Strategy, Retail Marketing
• A Legal FAQ for Online Retailers and MarketersDaniel R. Warner
  Online retailing is a booming business—as are concomitant scams. So let's review a few frequently asked questions about the legalities of e-tailing and online marketing.
  B2C, Digital Marketing, Mobile Marketing, Online Marketing, Retail Marketing, Testimonials, User-Generated Content
• How Retail Marketers Are Improving Their Email CampaignsAyaz Nanji
  More than two-thirds (69%) of retail marketers say they use engagement data (opens, clicks, etc.) to improve the relevance of their email campaigns, according to a recent report from Yesmail.
  Digital Marketing, Email, Email Marketing, Research Summaries, Retail Marketing, Survey Data
• Three Marketing and Customer Experience Trends You're Bound to See in 2016Chokdee Rutirasiri
  With the start of the year comes the opportunity to re-evaluate your marketing and customer-experience strategies—to plan how you can up your game in the year ahead. Here's what three ...
  B2C, Customer-Centric, Customer Experience, Marketing Strategy, Retail Marketing, Website Design
• Is Amazon Better Than Traditional Retailers at Personalization?Ayaz Nanji
  Amazon holds a commanding lead over brick-and-mortar retailers in demonstrating an understanding of individual shopper preferences and needs, according to a recent report from Swirl.
  Personalization, Research Summaries, Retail Marketing, Segmentation, Survey Data
• #SocialSkim: Digital Spaces Worth Exploring in 2016, Plus 11 More Stories in This Week's RoundupAngela Natividad
  New year, new social strategy? Find out what trends are guiding brands into the next few months. We'll also tell you about Twitter's new CTA buttons, Snapchat's leap into ad ...
  Advertising, B2B Marketing, B2C, Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Facebook, Marketing Strategy, Mobile Marketing, Retail Marketing, Sales, Social Media, SocialSkim, Twitter, Videos
• #SocialSkim: Reflecting on a Super-Social 2015, Plus 14 More Stories in This Week's RoundupAngela Natividad
  It's the last 'Skim of the year, so check out the yearend roundups circulating in the social feeds, and learn which trends will be most critical for businesses in 2016. ...
  Advertising, Content, Demographics, Digital Marketing, Digital Theory, Facebook, Marketing Strategy, Millennials, Mobile Marketing, Pinterest, Retail Marketing, Social Media, SocialSkim, Twitter, Videos, Web Analytics, YouTube
• #SocialSkim: Instagram for Retargeting, Plus 14 More Stories in This Week's RoundupAngela Natividad
  'Tis the season for retargeting, so find out how Instagram can help you out. You'll also get the full debrief on all Facebook's new customer service tools, Google's new interactive ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google, Marketing Strategy, Mobile Marketing, Retail Marketing, Social Analytics, Social Media, SocialSkim, Targeting, Twitter, YouTube
• The Most Popular Fashion and Beauty Brands With TeensAyaz Nanji
  Nike is both the most popular clothing brand and the most popular footwear brand with teenagers in the United States, according to a recent report from Piper Jaffray.
  Brand Loyalty, Customer Behavior, Research Summaries, Retail Marketing, Survey Data
• Marketers, You're Doing Mobile Wrong: Six Steps for Doing It RightEric Holmen
  Yes, responsive websites are important, but the real money is in connecting with—and converting—high-value customers... those who have already considered your product or service and are now calling you on ...
  B2C, Inbound Marketing, Mobile Marketing, Retail Marketing, Smartphones
• Seven Building Blocks of a Customer-Centric Marketing StrategyBobby Fan
  A campaign that focuses on your customers' values takes commitment and research. Building an accurate picture of those values and priorities, then acting on it, is hard but rewarding work.
  B2C, Customer Behavior, Customer-Centric, Customer Relationships, Customer Service, International Marketing, Market Research, Mobile Marketing, Research, Retail Marketing, Social Media
• #SocialSkim: Mobile Makes Huge Strides Over Holiday Weekend, Plus 14 More Stories in This Week's RoundupChristian Neri
  Find out how quickly mobile online shopping is growing, and discover the five mistakes B2B companies make on Facebook. Also: LinkedIn's app gets a major facelift, and Facebook improves Custom ...
  Advertising, Content, E-Commerce, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Retail Marketing, Social Media, SocialSkim, YouTube
• When Did Retailers Send Their Cyber Monday Emails This Year?Ayaz Nanji
  Most retailers in the United States waited until after 6:00 AM Eastern Time to send their first email on Cyber Monday this year, according to data from Bronto Software.
  Digital Marketing, Email, Email Marketing, Research Summaries, Retail Marketing
• How to Build Relationships With Customers You See Only Once a YearGeoff Smith
  Holiday sales are traditionally viewed as mere transactions with customers buying gifts once a year rather than as important interactions with potentially long-term, loyal customers. That's a lost opportunity.
  B2C, Customer Acquisition, Customer Behavior, Customer Loyalty, Customer Relationships, E-Commerce, Retail Marketing
• How Consumers Plan to Research and Buy Gifts This Holiday Season [Infographic]Ayaz Nanji
  Consumers plan to use a combination of online and traditional channels to research and purchase gifts this holiday season, according to a recent report from the Blackhawk Network.
  Customer Behavior, Research Summaries, Retail Marketing, Survey Data
• 2015 Holiday Shoppers: When, Where, and How They Plan to Buy [Infographic]Ayaz Nanji
  For this holiday season, 80% of consumers plan to spend as much as or more than they did last year, according to a recent report from SAS.
  Customer Behavior, Research Summaries, Retail Marketing, Survey Data
• When Consumers Engage With Black Friday Emails and Social PostsAyaz Nanji
  Do people prefer to receive Black Friday promotional messages on the day itself or beforehand? Is there a difference between how consumers engage with emails and Facebook posts in the ...
  Email, Email Campaigns, Email Marketing, Facebook, Research Summaries, Retail Marketing, Social Media, Social Networking
• Seven Dramatic Ways E-Commerce Reviews Have Transformed Consumer Shopping HabitsStacy DeBroff
  E-commerce reviews have transformed shopping behavior—from how consumers approach a purchase to their confidence in the buying process... and much more.
  B2C, Content, E-Commerce, Retail Marketing, Smartphones, User-Generated Content