Retail Marketing

Topics » Articles » Retail Marketing

• How to Perfect Your Retail 'Google My Business' Listing [Infographic]Laura Forer
  The Google My Business tool is often your customer's first contact with your brand, so make sure to set it up to optimize the experience. Learn how to claim your ...
  B2C, Customer Experience, Google, Retail Marketing, Search Engine Marketing, User-Generated Content
• How Amazon Makes Its Money (And How Your Brand Can Make Money on Amazon, Too) [Infographic]Laura Forer
  Most of us use Amazon as consumers, but there might be a place for the website in your product sales strategy as well. Some 40% of product sales on Amazon ...
  B2C, Marketing Strategy, Retail Marketing
• The Buying, Device, and Content Behavior of Amazon CustomersAyaz Nanji
  Most consumers who use Amazon to shop visit the e-commerce platform at least once a week, according to recent research from Feedvisor.
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing
• What Today's Shoppers Want, and How Omnichannel Retailers Can Satisfy ThemBarry Feldman
  Retailers must now meet the needs and wants of customers wherever they are—in stores, on mobile or desktop sites, in apps, and on social platforms. Here are the preferences of ...
  B2C, Customer Behavior, E-Commerce, Multichannel Marketing, Retail Marketing, Website Design, Websites
• The Other Side of Retail: Post-Holiday Returns and Exchanges [Infographic]Laura Forer
  If you own an ugly sweater store, you're used to post-holiday returns. But what can other retailers do to prepare for the onslaught of customers who want to exchange, return, ...
  B2C, Customer Behavior, Customer Experience, Customer Service, Retail Marketing
• Google Search Trends: How Online Shoppers Find Purchase Ideas and InspirationAyaz Nanji
  Online shoppers looking for purchase ideas and inspiration are increasingly using search queries that include terms like "ideas," "shopping list," and "brands," according to recent research from Think With Google.
  Google, Research Summaries, Retail Marketing, Search Engine Marketing, Search Engines
• What Consumers Value Most in Retail AppsAyaz Nanji
  Consumers say speed is the most important feature of a mobile retail application, according to recent research from SundaySky.
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Retail Marketing
• The Fashion-Shopping Habits of Millennial WomenAyaz Nanji
  Social media influencers now surpass friends and family as the primary source of fashion ideas and recommendations for Millennial women, according to recent research from Dealspotr.
  Customer Behavior, E-Commerce, Millennials, Research Summaries, Retail Marketing, Women
• Four Ways to Keep Your Brand and Marketing Relevant Amid Fluctuating Cultural TrendsSarah Clark
  For any marketing campaign to be successful, marketers must find innovative ways to interweave the brand's core values with the cultural context of the intended audience—its ideologies, tensions, values...
  Customer Behavior, Customer Engagement, Customer Relationships, Marketing Strategy, Retail Marketing
• 'Tis the Season for Data: Holiday Shopping Trends and Predictions [Infographic]Laura Forer
  What are consumers buying for the holidays this year? This infographic explores buying habits from past years to predict how consumers will spend in 2017.
  B2C, Customer Behavior, Marketing Planning, Retail Marketing
• What Entices Holiday Shoppers Into Physical StoresAyaz Nanji
  Male holiday shoppers are more likely than female holiday shoppers to be drawn into brick-and-mortar stores by online ads and deals displayed in windows, according to recent research from Euclid.
  Advertising, Customer Behavior, Research Summaries, Retail Marketing
• The Keys to Successful Shopper-Retailer Delivery Communication [Infographic]Ayaz Nanji
  Consumers expect to be notified quickly by retailers when there is an issue with their shipment or when their delivery date changes, according to recent research from Dropoff.
  Customer Communications, E-Commerce, Research Summaries, Retail Marketing
• The State of E-Commerce in Fast-Moving Consumer Goods [Infographic]Laura Forer
  Fast-moving consumer goods (AKA consumer packaged goods) e-commerce growth is outpacing offline growth. See which industries are most affected and how CPG brands can stand out in an increasingly competitive ...
  B2C, E-Commerce, Marketing Strategy, Marketing Tips, Product Marketing, Retail Marketing
• How to Stand Out in Email Inboxes on Black Friday and Cyber Monday [Infographic]Ayaz Nanji
  Want your marketing emails to break through all the noise on Black Friday and Cyber Monday? Then consider sending them a day early or a day late.
  Digital Marketing, Email, Email Campaigns, Email Marketing, Research Summaries, Retail Marketing
• The Huge Impact of Amazon This Holiday Season (And How Retailers Can Compete)Ayaz Nanji
  Most online shoppers expect to make at least one-fourth of their holiday purchases on Amazon this season, according to recent research from Astound Commerce.
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing
• Amazon vs. Alibaba: Which Is Winning the E-Commerce Wars? [Infographic]Laura Forer
  Across the globe, two retail giants rule online shopping. But their markets are different, and their strategies for growth vary as well. Check out today's infographic for the scoop on ...
  B2C, E-Commerce, Marketing Strategy, Retail Marketing
• Three Steps to Providing Stellar Customer Experiences In-Store [Infographic]Laura Forer
  As we approach the holiday season and shoppers head into malls and stores, keeping up customer service becomes extra important. Here's how you can make sure your store provides service ...
  B2C, Customer Experience, Customer Satisfaction, Customer Service, Retail Marketing, Word-of-Mouth
• Consumer Psychology: Five Tips for Creating Positive (and Reasonable) ExpectationsCharlotte Blank
  As marketers, we need to know how to build excitement for our product or service without overhyping and disappointing customers. And the best way to master walking that fine line ...
  Customer Behavior, Customer Experience, Customer Satisfaction, Demand Generation, Retail Marketing
• How to Use Instagram to Engage With Your Audiences IntelligentlyMeenakshi Venugopal
  Welcome to the world of Instagram—an immensely creative and engaging platform where you can connect with millions of users and promote your brand effectively. Read on for salient pointers on ...
  B2C, E-Commerce, Instagram, Retail Marketing, Social Media
• Halloween 2017: Shopping and Costume TrendsAyaz Nanji
  Consumers in the United States are expected to spend $9.1 billion on Halloween-related products this year, up from $8.4 billion in 2016, according to recent research from the National Retail ...
  Customer Behavior, Research, Retail Marketing