Retail Marketing

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• Dramatically Increase Conversions Using the Scarcity PrincipleJosh Brown
  The impulse to acquire what is scarce is wired deep into the oldest part of our brain, alongside our other survival instincts. Here are four ideas for how to ...
  Customer Acquisition, Customer Behavior, E-Commerce, Pricing, Retail Marketing, Webinars, Websites
• Valentine's Day Gifts: Average Spend, Most Desired Items [Infographic]Ayaz Nanji
  Adults in the United States plan to spend $54, on average, on Valentine's Day gifts this year, according to a report from Offers.com.
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing, Survey Data
• The Perfect Pinterest Formula for Growing Your FollowingAndy Eliason
  Just a bit of know-how and practice can generate the kind of pins that engage other Pinterest users and drive traffic to your website. Millions of pins go up every ...
  Content, Content Marketing, Digital Theory, E-Commerce, Pinterest, Retail Marketing, Social Media
• Consumers' Favorite Fashion RetailersAyaz Nanji
  Nordstrom is consumers' favorite fashion retailer for the third year in a row, according to a recent report from Market Force Information.
  Brand Management, Branding, Customer Satisfaction, E-Commerce, Research Summaries, Retail Marketing, Survey Data
• Holiday Season Retail Search Data: Thanksgiving Shopping SurgedAyaz Nanji
  Online retailers saw a big boost on Thanksgiving 2014 in paid search and paid social performance compared with 2013, according to a recent report from Kenshoo.
  Advertising, E-Commerce, PPC Campaigns, Research Summaries, Retail Marketing, Search Engine Marketing, Social Media, Social Networking
• Seven Conversion Rate Tactics That Increased Sales by $21 MillionSteven Macdonald
  Website conversion rate increases alone don't mean much. Revenue growth is what really matters. This article gives you seven examples (which you can use) that helped the author increase online ...
  Customer Acquisition, E-Commerce, Lead Generation, Metrics, Retail Marketing, Testing, Website Design, Websites
• The Holiday Longtail: Five Ways to Extend Your Holiday Marketing Into 2015 for Greater ResultsJay Calavas
  To create long-term customer loyalty and profits, marketing professionals need to find a way to extend the yearend holidays' sales momentum into the New Year.
  B2C, Customer Acquisition, Customer Relationships, E-Commerce, Landing Pages, Marketing Strategy, Retail Marketing, Word-of-Mouth
• Making Lead Gen More Actionable: Eight B2C Customer Acquisition TipsNeil Rosen
  We all know that a steady stream of leads is essential to keeping a business afloat. But coming up with original and effective ways to attract and convert qualified leads ...
  B2C, Customer Acquisition, Customer Relationships, Email Marketing, Lead Generation, Lead Nurturing, Retail Marketing, Social Media
• #SocialSkim: Tumblr Buys In on 'Buy Now,' Twitter's 'Offers' Takes on Discounts, Thanksgiving Vines Galore, and More!Angela Natividad
  Get the week’s scoop on new Tumblr CTAs, discounts via Twitter Offers, Thanksgiving Vines, and Hemingway in 15 seconds. Skim for your second tryptophan high (or is it low?)!
  Advertising, B2C, Branding, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Online Marketing, Retail Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Twitter
• The Most Wanted Holiday Gifts According to Social MediaAyaz Nanji
  What do people want most for the holidays this year? Good ol' cash, according to a recent report from Prime Visibility.
  Customer Behavior, Research Summaries, Retail Marketing, Social Media, Social Networking
• Should Stores Stay Open All Day on Thanksgiving?Ayaz Nanji
  Half of Americans say stores' staying open for extended hours on Thanksgiving Day is a bad idea that detracts from the traditional celebration, according to a recent report from LoyaltyOne.
  Customer Behavior, Research Summaries, Retail Marketing, Survey Data
• Five Ways to Turn New Holiday Customers Into Loyal, Year-Round PatronsTom Caporaso
  There's no off-season in retail marketing, especially online—where, if you're not moving forward, you're automatically falling behind.
  B2C, Customer Acquisition, Customer Engagement, Customer Experience, Customer Insight, Customer Loyalty, Customer Relationships, Customer Retention, Retail Marketing, Web Content, Websites
• How Moms Use Smartphones to ShopAyaz Nanji
  Moms are using their smartphones throughout the shopping process both online and in stores, according to a recent report from BabyCenter.
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Retail Marketing, Survey Data
• Mobile Shopping Behavior During the Holiday SeasonAyaz Nanji
  More than half (53%) of US consumers say they will use a mobile device to research or purchase products this holiday season, according to a recent report from Burst Media.
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Retail Marketing, Survey Data
• #SocialSkim: Grumpy Cat's Film Debut, Elections on Social, Brands on Movember, More!Angela Natividad
  How'd the US midterm elections play out on social? Which brands are pushing out 'staches for Movember? Why won't Beyoncé use Twitter, and can memes make it on the big ...
  Advertising, B2C, Branding, Digital Marketing, Digital Theory, Facebook, Instagram, Mobile Marketing, Online Marketing, Retail Marketing, Social Analytics, Social Media, SocialSkim, Twitter
• The Power of Location in an Instant Gratification EconomyPehr Luedtke
  Can brick-and-mortar businesses thrive in today's instant gratification economy? I believe so. Here's why.
  Customer Experience, Customer Relationships, Retail Marketing, Sales
• #SocialSkim: Ello Ad Ban, Facebook vs. YouTube, Tumblr Autoplay Ads, Taco Bell Blacks Out, More!Angela Natividad
  Get the skim on Ello's self-imposed ad ban and Taco Bell's attention-grabbing social wipeout. You'll also see how YouTube video shares stack up against native videos on Facebook (not well), ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Mobile Marketing, Retail Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Twitter, Videos, YouTube
• Taking Your E-Commerce Business Global: Seven Localization Techniques With Commercial ImpactLiam Curley
  At launch, few e-commerce sites intend to become a global business, but they soon start to receive inquiries and sales from abroad. With a bit of preparation, you can become ...
  B2C, Content, Customer Experience, E-Commerce, International Marketing, Local Marketing, Retail Marketing, SEO, Web Copy, Website Design, Websites
• Product Placement as Effective Marketing Tool: 10 Tips for Successful Placement in TV or FilmJessica Cohen
  Until you've scored a great placement, you can't know the crazy and myriad ways it can help your brand.
  Advertising, B2C, Brand Management, Marketing Strategy, Product Management, Product Marketing, Retail Marketing
• Retail Marketers' Top Digital ChannelsAyaz Nanji
  Some 41% of retail marketers say they have spent more on social media marketing this year than last year, according to a recent report from Extole.
  Digital Marketing, Email Marketing, Interactive Marketing, Marketing Budgets, Marketing Strategy, Research Summaries, Retail Marketing, Social Media, Social Networking, Survey Data