Retail Marketing

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• The 20 Best Digital Gift Card ProgramsAyaz Nanji
  Sephora and Starbucks have the best digital gift card programs among retailers in the United States, according to recent research from RSR and CashStar.
  Digital Marketing, Research Summaries, Retail Marketing, Websites
• Holiday-Themed Retail Email Benchmarks From 2015Ayaz Nanji
  More retail marketers sent holiday-themed emails in 2015 than in 2014, but those more recent campaigns generally had lower levels of engagement, according to recent research from Yesmail.
  Digital Marketing, Email, Email Campaigns, Email Marketing, Research Summaries, Retail Marketing
• The 3 Rs That E-Commerce Marketers Should MasterMaciej Zawadzinski
  We're all familiar with the 3 Rs from elementary school. These days, though, every marketer—especially those working in e-commerce—should have a firm grip on three other essential Rs: retention, retargeting, ...
  Advertising, Customer Engagement, Customer Retention, E-Commerce, Email, Email Marketing, Marketing Automation, Retail Marketing, Targeting, Websites
• Back-to-School Shopping Trends for 2016Ayaz Nanji
  Some 85% of American parents plan to use a smartphone to help with their back-to-school shopping this year, according to a recent report from Retale.
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Retail Marketing, Survey Data
• How Retailers Use Welcome Emails to Engage Consumers [Infographic]Ayaz Nanji
  Some 62% of e-commerce marketers say they send new email subscribers some sort of welcome message within 24 hours of signing up, according to recent research from Campaigner.
  Digital Marketing, E-Commerce, Email, Email Campaigns, Email Marketing, Research Summaries, Retail Marketing, Survey Data
• 10 Tips for Making Popups Go the Extra Mile for Your BusinessReshu Rathi
  Popups were once the bane of the Web; today, they are an excellent way to capture visitors' attention and improve conversion rates. But if not done properly, they still ruin ...
  E-Commerce, Email, Personalization, Retail Marketing, Web Copy, Website Design, Websites
• Five Ways CPG Marketing Can Keep Pace With MillennialsJennifer Silverberg
  Millennials are more aligned with brands than with retailers, and in the next 10 years will spend $65 billion on CPG products. Here are five ways CPG brands can maintain ...
  B2C, Brand Management, Content Marketing, Customer Behavior, Customer Relationships, Millennials, Mobile Marketing, Retail Marketing, Social Media
• Consumers' Preferred Retail Shipping OptionsAyaz Nanji
  The delivery options that consumers value most from retailers are standard shipping (5-7 days) and express shipping (1-3 days), according to recent research from Temando.
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing, Survey Data
• Psych! Five Principles That Explain Why Consumers Take Action (or Don't)Laura Forer
  Today's marketers can track and analyze virtually every step of a customer's journey. We have hard data that show us what's working and what's not. But beneath all that data ...
  B2C, Behavioral Marketing, Customer Behavior, Customer Relationships, E-Commerce, Positioning, Retail Marketing, Value Propositions
• Five Local SEO Tips for Small Business OwnersAleh Barysevich
  Local SEO is every small business's key to better search engine rankings and higher conversion rates. SEO is a complicated industry, but these five tips will help you win customers ...
  B2C, Content, Content Marketing, E-Commerce, Inbound Marketing, Keywords, Landing Pages, Local Marketing, Location-Based Marketing, Retail Marketing, Search Engine Marketing, SEO, Testimonials, Websites
• The Top Reasons Consumers Abandon Online Shopping CartsAyaz Nanji
  Suddenly encountering unexpected shipping costs is the No. 1 reason consumers abandon e-commerce shopping carts, according to recent research from VWO.
  Customer Behavior, Digital Marketing, E-Commerce, Research Summaries, Retail Marketing, Survey Data
• #SocialSkim: Snapchat Gets Serious About Advertising, Plus 11 More Stories in This Week's RoundupChristian Neri
  This week's all about ads, ads, and more ads as major social networks introduced new ad products and Snapchat debuted its ad API. Also: Microsoft's purchase of LinkedIn, Facebook's struggle ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Pinterest, Retail Marketing, SMS, Snapchat, Social Media, SocialSkim, Twitter, Videos, Virtual Reality
• The State of Customer Loyalty Programs in 2016Ayaz Nanji
  Consumers actively use only about half of the loyalty programs they are members of, according to recent research from Bond Brand Loyalty and Visa.
  Brand Loyalty, Customer Behavior, Customer Loyalty, Research Summaries, Retail Marketing, Survey Data
• How to Reduce Costly Chargebacks at Your BusinessSarah Blanchard
  Credit card users sometimes dispute charges on their accounts and demand reimbursement. Dealing with those chargebacks can take valuable time away from employees, and it can be costly. Here are ...
  B2C, Customer Experience, Customer Satisfaction, Customer Service, E-Commerce, Retail Marketing
• How to Plan Your Campaigns Using Google's Shopping Insights ToolDavid Chapman
  Google's Shopping Insights tool helps retailers understand where their customers are looking for what products, and what devices (desktop, mobile) those customers are using in those areas. You can then ...
  Advertising, B2C, Customer Insight, Google, PPC Campaigns, Promotions, Retail Marketing, Search Engine Marketing
• Retail vs. Subscription: The Differences (and How to Act on Them)Peter Figueredo
  A 5K race and a marathon require different skills and focuses. As do the retail marketing and subscription models: One relies on sporadic surges in customer activity; the other, on ...
  Customer Acquisition, Customer Relationships, Marketing Strategy, Retail Marketing
• Five Steps to Build E-Commerce Sales: How to Link Engagement to RevenueBrian Rigney
  Getting customers to engage is harder than ever. Yet, there's a direct relationship between engagement and revenue. The longer consumers spend time on your site, the more likely they are ...
  B2C, Customer Engagement, E-Commerce, Engagement, Location-Based Marketing, Mobile Marketing, Retail Marketing, Website Design, Websites
• #SocialSkim: How Twitter's New Algorithm Works, Plus 10 More Stories in This Week's RoundupChristian Neri
  Good tidings! Instagram officially launched multi-account support. Also: How does Twitter's new timeline actually work, and how do you activate it? And find out which platform outshone Facebook and Twitter ...
  Advertising, B2C, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google, Instagram, Lead Generation, Marketing Strategy, Mobile Marketing, Retail Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter
• How to Get More Product ReviewsJodie Pride
  Businesses tend to focus on what to do about one or two negative reviews, but the most effective way to combat bad feedback is to increase the amount of positive ...
  Content, E-Commerce, Retail Marketing, Testimonials, User-Generated Content
• How to Increase Conversion Rate With Up-Selling, Cross-Selling, and Down-Selling MethodsShane Barker
  Being able to effectively increase your online conversion rate is among the major factors affecting the future success or failure of your business.
  B2C, Customer Acquisition, Customer Behavior, E-Commerce, Online Marketing, Pricing, Promotions, Retail Marketing