Retail Marketing

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• How to Make a Negative Review a Positive ExperienceHolly Cordner
  Your first instinct on seeing a negative online review may be to immediately and vigorously defend your business. But don't overreact. You may well be able to turn the situation ...
  Blog Comments, Customer Behavior, Customer Communications, Customer Relationships, Customer Satisfaction, E-Commerce, Public Relations, Retail Marketing, Testimonials, User-Generated Content
• 2015 B2C Content Marketing Benchmarks, Budgets, and TrendsVahe Habeshian
  B2C content marketers struggle with effectively tracking their content marketing ROI, according to the findings of the fifth annual content marketing study by MarketingProfs and the Content Marketing Institute.
  Advertising, B2C, Blogging, Content, Content Marketing, Inbound Marketing, Marketing Budgets, Marketing Challenges, Marketing Strategy, Metrics, Research Summaries, Retail Marketing, ROI, Social Media, Web Content
• Six Ways to Uncover What's Confusing Your Website Visitors and Dragging Conversions DownMorgan Brown
  If you're responsible for generating sales and leads from your company's website, you know that one of the biggest culprits hurting conversion rates is visitor confusion. six ways you can ...
  Customer Experience, Google Analytics, Inbound Marketing, Landing Pages, Lead Generation, Market Research, Retail Marketing, Surveys, Web Analytics, Websites
• Always-On Marketing to the Always Connected: Five Ways to Tap Into Your Customers' ThinkingMark Penson
  Smartphones and tablets are changing our lives. We've never been more connected... and never has it been easier for us to share our thoughts, feelings, and opinions—or for marketers to ...
  Customer Engagement, Customer Insight, Market Research, Mobile Marketing, Retail Marketing, Surveys, Tradeshows/Events
• It's Now Possible to Call From Your Wrist. Marketers, Are You Keeping Up?Eric Holmen
  Inbound phone calls convert at up to 10-15 times the rate of traditional Web clicks. Meanwhile, Apple, Google, Twitter, and Amazon recently released products or features that merge calls with ...
  Customer Communications, Customer Insight, Customer Relationships, Inbound Marketing, Mobile Marketing, Retail Marketing, Sales
• The Email Strategies of 20 Top RetailersAyaz Nanji
  Many major retailers are not personalizing their marketing emails based on customer behavior, instead sending out generic messages with nontargeted product recommendations, according to a recent report from SimpleRelevance.
  E-Commerce, Email, Email Marketing, Email Subject Lines, Research Summaries, Retail Marketing
• Localization Should Be a Forethought: Five Tips for SuccessDarren Megarry, Evelyn Toro
  Most global marketers have no strategy for multilingual content marketing. That's a dangerous oversight, because the economic potential of non-English-speaking markets is staggering. Here's how to plan for success.
  B2C, Brand Positioning, Branding, Content, International Marketing, Local Marketing, Marketing Strategy, Positioning, Retail Marketing, Web Content, Websites
• E-Commerce Goes Global [Infographic]Verónica Jarski
  The e-commerce world is rapidly changing, with fierce competition on a global scale. Here's a look at the biggest markets.
  Digital Marketing, E-Commerce, Retail Marketing, Sales
• #SocialSkim: Facebook Demographics, Social Strategies, LinkedIn Posts, and Fashion Week!Angela Natividad
  School's back in session, but social hasn't stopped. Score a cheat-sheet on Facebook demographics, consider what strategies other marketers are using for social media, ponder what makes a LinkedIn post ...
  Advertising, B2C, Content, Demographics, Digital Marketing, Digital Theory, E-Commerce, Facebook, LinkedIn, Marketing Strategy, Retail Marketing, Social Media, Social Networking, Twitter, Web Content
• #SocialSkim: Fresh From Apple, Instagram for Couponing, Twitter 'Buy' Button, More!
  Get the latest on Apple's freshest products (and less-fresh promo vid), plus a retailer's use of Instagram for creative couponing, Twitter's "buy" button experiments, and a Tinder for marketers and ...
  Advertising, Brand Awareness, Consumer Electronics, Content, Content Marketing, Content Strategy, Customer Relationships, Digital Marketing, Digital Theory, Facebook, Retail Marketing, Twitter
• Five Ways to Take Advantage of the Extended Back-to-School SeasonTim McMullen
  Don't take down those back-to-school signs just yet, there's still work to be done. By scoping out styles before buying, Generation Z has stretched the back-to-school season weeks past its ...
  B2C, Customer Acquisition, Customer Behavior, Customer Relationships, Demographics, Positioning, Retail Marketing, Social Media, Videos
• Does Amazon Usually Have the Lowest Price Online?Ayaz Nanji
  Among online retailers, Amazon.com consistently offers the lowest prices on products in various key consumer categories, according to a recent report from L2.
  E-Commerce, Pricing, Research Summaries, Retail Marketing
• Five Branding Characteristics That Connect With Women (Without Losing the Men)Megan Stephens
  The branding and design of packaging, seasonal retail themes, product attributes, and so on don't merely have to engage women—they need to do it without losing the men.
  Brand Management, Branding, Customer Behavior, Customer Communications, Customer Engagement, Customer Relationships, Product Management, Product Marketing, Retail Marketing, Women
• How Much Do Retail Marketers Personalize Websites and Emails?Ayaz Nanji
  Nearly one-third (31%) of online retailers in the United States with annual marketing budgets exceeding $1 million do not personalize their websites in any way, according to a recent report ...
  E-Commerce, Email, Email Marketing, Marketing Strategy, Personalization, Research Summaries, Retail Marketing, Survey Data, Websites
• Do Your New Products Have Real Competitive Advantages?Rick Steinbrenner
  How can you make sure your new product programs have the right kinds of competitive advantage? You need to think big—and "outside the box." So follow these steps for ...
  Advertising, B2C, Brand Management, Brand Positioning, Branding, Marketing Strategy, Product Management, Product Marketing, Retail Marketing
• Mobile SEM: Vital for Mobile Marketing and Your Online SuccessLeonard Tan
  Young and old alike have their eyes glued to their mobile phones. Some companies haven't caught on yet that this new behavior is an important marketing opportunity. Here's how you ...
  Advertising, B2C, Customer Behavior, Marketing Strategy, Mobile Marketing, Retail Marketing, Search Engine Marketing, Website Design, Websites
• Back-to-School Shopping Trends [Infographic]Ayaz Nanji
  Just over half (51.2%) of parents in the United States say they begin back-to-school shopping in August, according to a recent report from Offers.com.
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing, Survey Data
• Five Ways Marketers Can Benefit From Online ReviewsJan Vels Jensen
  Online reviews and other feedback mechanisms can be used to improve nearly all parts of a business, from the quantitative (like higher ROI) to the qualitative (like building trust). Here ...
  Customer Engagement, Customer Relationships, Customer Satisfaction, Retail Marketing, Testimonials, User-Generated Content, Websites
• In-Store Retail Analytics: Most Valuable Insights, Tech TrendsAyaz Nanji
  Retailers say customer traffic information is the type of analytics data they value most, according to a recent report from Brickstream.
  Research Summaries, Retail Marketing, Survey Data
• Why Consumers Participate in Loyalty ProgramsAyaz Nanji
  Most US consumers (57%) join brand loyalty programs—both card-based and digital—to receive discounts on products and services, according to a recent report from Technology Advice.
  Brand Loyalty, Customer Behavior, Research Summaries, Retail Marketing, Survey Data