Search Engines

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• Time to Get Serious About MetadataGerry McGovern
  Without quality metadata, a Web site cannot properly achieve its objectives.
  Search Engines, Website Design, Websites
• Q&A With Brad Hill of Building Your Business with Google For DummiesScott Buresh
  rad Hill's popular books take highly technical concepts and present them in ways that are acccessible to the average reader. Here, he shares his take on the current and future ...
  Google, Keywords, RSS, Search Engine Marketing, Search Engines, SEO, Writing
• How To Optimize Your Press Releases for Search (and Why You Should)BL Ochman
  Learning to write press releases that can be easily found by search engines can exponentially increase the size of the audience that sees your release.
  Keywords, Press Releases, Search Engines, Writing
• Natural Search: The Great EqualizerScott Buresh
  mall companies can, and often do, dominate their behemoth competitors in the search world, for a variety of reasons.
  Hiring Outside Resources, Search Engines, SEO, Small Business, Websites
• Searching for Behavioral CluesJim Sterne
  What people search for on your site is a gold mine of information.
  Keywords, PPC Campaigns, Search Engines, SEO, Web Analytics, Websites
• Metadata: Seven Tips for Writing Better KeywordsGerry McGovern
  The shift in how search engines treat keywords is significant. Now, they tend to ignore the keyword meta tag and rather look for keywords in the actual page content.
  Keywords, Search Engines, Websites, Writing
• Page Titles That Attract ReadersAmy Gahran
  If you publish content online and you want people to find your content easily, it’s important to understand what a page title is, how to specify it and what makes ...
  RSS, Search Engines, Website Design, Writing
• Know Where Your Leads Come From? Think AgainMichael Ortner
  re you not able to identify where your leads are coming from? Can you not measure the value of your Web visitors?
  Lead Generation, Marketing Tips, Measurement, Search Engines, Web Analytics, Website Design, Websites
• Google Optimization: E-Commerce @ $0 Cost (Part 1)Brian Klais
  The Google search engine has emerged from the Internet Petri dish to dominate the search engine market space. Here's how to take advantage of the opportunity.
  E-Commerce, Google, Keywords, Search Engines, SEO, Website Design
• Highlight the Hot SpotsJim Sterne
  The value of a promotional campaign does not have to start and end with sales. Identify the "hot spots" on your site and set up a tracking system.
  Keywords, PPC Campaigns, Sales, Search Engines, Web Analytics, Websites
• Paid URL Inclusion: Is It for You?Scott Buresh
  One of the many options available to promote a Web site on search engines is “paid inclusion.”
  Google, PPC Campaigns, Search Engines, Websites
• Let the Computer DecideJim Sterne
  im advocates the “Try It, Measure It, Tweak It” method of Web site design. The idea is simple and can have a profound impact on the success of your site.
  Keywords, Landing Pages, PPC Campaigns, Search Engine Marketing, Search Engines, Testing, Website Design
• No Rest for the QueryNick Wreden
  Is the search engine Google the operating system of the Internet? That's what Nick believes, and he says it has a lot of implications for branding. In his view, ...
  Google, Keywords, PPC Campaigns, Search Engine Marketing, Search Engines, SEO
• 3 Steps to Optimizing Your Web Site's SearchWil Reynolds
  Are you going to help your users find what they are looking for quickly and easily, or not?
  Customer Experience, E-Commerce, Keywords, Search Engines, Testing, Web Analytics, Websites
• Absolutely Everything You Need to Know About Selecting a Search Engine Optimization CompanyScott Buresh
  Do you know what to look for in a search company? Here’s some advice for the selection process.
  Hiring Outside Resources, Keywords, Search Engines, SEO
• Parting the Fog of VisitorsJohn Marshall
  If you divide your users into logical groups and then compare and contrast how they behave and what they do, you'll have more accurate, actionable information that actually means something. ...
  PPC Campaigns, Search Engines, Segmentation, Testing, Web Analytics, Websites
• The Power of Lifetime-Based DataBrett Hurt
  Do you know the difference between session and lifetime-based revenue analyses to measure the success of your online customer acquisition efforts?
  Advertising, Online Marketing, Search Engines, Web Analytics
• Is a Yahoo Listing Still Worth The Cost?Dan Thies
  This past fall, the Yahoo portal changed the way it delivers search results. So what's now the value of a listing in the Yahoo directory? Here are the pros and ...
  Advertising, Google, Search Engines, SEO, Websites
• Monitoring Buzz: Do You Know What Your Customers Are Saying?William J. Comcowich
  The Internet has emerged as an effective tool for marketing professionals to gather news, market intelligence and buzz about companies, products and business issues.
  Search Engines, Websites, Word-of-Mouth
• Why Internet Search Is A Valuable Marketing ToolPaul Schulz
  Scan the search results page of any portal, and it’s easy to see why Internet search is such a tricky maze for some direct marketers to follow. With “Sponsored Links,” ...
  Direct Marketing, Keywords, Search Engine Marketing, Search Engines, SEO, Web Analytics, Websites