Search Engines

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• Who Uses Search? [Infographic]Verónica Jarski
  Some 82.6% of Internet users conduct searches. To find out details about users' age and daily and weekly use, check out this infographic.
  Customer Behavior, Google, Search Engine Marketing, Search Engines
• Search Ranking Factors 2013: What Does Google Look For? [Infographic]Ayaz Nanji
  High numbers of social signals—such as likes, shares, tweets, and plus-ones—help websites appear at the top of Google search results, according to a recent study by Searchmetrics.
  Digital Marketing, Google, Google+, Interactive Marketing, Keywords, Research Summaries, Search Engine Marketing, Search Engines
• Paid Search vs. Organic Search: Which Converts Better?Ayaz Nanji
  Paid search visits have a 35% higher conversion rate for e-commerce websites compared with visits from organic search, according to a recent report by MarketLive.
  E-Commerce, Research Summaries, Search Engine Marketing, Search Engines, Websites
• Yahoo Is Top US Web Property; Google Still Rules Video, SearchAyaz Nanji
  Yahoo's network of websites had more unique monthly visitors last month than Google's for the first time since May 2011, according to recent data released by comScore.
  Facebook, Google, Research Summaries, Search Engine Marketing, Search Engines, Videos, Websites
• How Do You Measure Content Marketing? [Infographic]Verónica Jarski
  How do you know which pieces of content are working well for your business? The following infographic by Brandpoint walks marketers through the process of measuring their content marketing and ...
  B2B Marketing, B2C, Blogging, Brand Management, Content, Content Marketing, Customer Behavior, Customer Engagement, Facebook, Marketing Strategy, Search Engines, Social Media, Websites, Writing
• Top Back-to-School Paid Search KeywordsAyaz Nanji
  "Textbooks" was the top back-to-school paid search keyword last summer for both spend ($829,857) and impressions (18,866,205), according to a recent analysis by AdGooroo.
  Google, Keywords, Research Summaries, Search Engine Marketing, Search Engines
• Direct Mail Marketing, Direct Profit? [Infographic]Verónica Jarski
  Despite the persistent rumors that print is dead, mailboxes everywhere continue to get stuffed with direct mail marketing pieces. But how successful is direct mail marketing really?
  Advertising, Customer Behavior, Direct Marketing, Email, Sales and Advertising, Search Engines
• How Consumers Use Local Search on Their Mobile PhonesAyaz Nanji
  The top two local categories that consumers search for on their phones are shopping and food/beverage, and the least searched for category is construction, renovations, and repair, according to a ...
  Digital Marketing, Local Marketing, Mobile Marketing, Research Summaries, Search Engine Marketing, Search Engines
• What's the Value of Being the Top Google Search Result?Ayaz Nanji
  A website with the first position in Google results receives 33% of the traffic for a keyword or phrase, compared with 18% for the second position, according to a recent ...
  Direct Marketing, Google, Research Summaries, Search Engine Marketing, Search Engines
• The Google Graveyard: A Resting Place for Great Ideas [Infographic]Verónica Jarski
  Recently, Google Reader became the latest product laid to rest in the Google graveyard. Though beloved by its (relatively small) fan base, Google Reader just wasn't popular enough to merit ...
  Blogging, Collaboration, Customer Relationships, Google, Google+, Search Engines, Social Media, Websites
• Tips for Improving the B2B E-Commerce ExperienceBob Barr
  If you're like most B2B sellers, you've seen the features and functions available in the consumer e-commerce marketplace and realized that your company's website is woefully inadequate for delivering similar ...
  B2B Marketing, B2C, Content, Content Marketing, Creativity, Digital Marketing, Measurement, Mobile Marketing, Personalization, Search Engines, Social Media
• Facebook's Graph Search Results Page: An Eye-Tracking StudyLenna Garibian
  Being in the top 2-3 listings of a Facebook Graph Search results page is key to ensuring a listing is seen quickly and for a relatively long duration, according to ...
  Advertising, Eye Tracking, Facebook, Research Summaries, Search Engine Marketing, Search Engines
• Top Mobile Web Destinations by Category: Google (News), ESPN (Sports), Amazon (Shopping)...Lenna Garibian
  Google is the most popular Web destination among users of mobile devices, according to new data from Hitwise Mobile: Google attracted 17.27% of total Web traffic via mobile devices for ...
  Customer Behavior, Email, Research Summaries, Search Engines, Websites
• Five Websites Capturing 20% of all Search Result ClicksLenna Garibian
  Led by Facebook, five websites captured 20% of all search clicks from US search engines (Google, Bing, etc.) in the fourth quarter of 2012, and some 500 websites captured nearly ...
  Facebook, PPC Campaigns, Research Summaries, Search Engine Marketing, Search Engines
• 17 Types of Content That Google Will Eat UpJeff Foster
  Just what the title says... along with an infographic and a host of examples, illustrations, and explanations.
  Blogging, Brand Awareness, Content, Content Marketing, Google, Inbound Marketing, Marketing Tips, Search Engine Marketing, Search Engines, SEO, Social Media, Web Content, Writing
• Milestones in the History of the Internet [Infographic]Verónica Jarski
  To remember the Internet's past is to remain open and curious about its future. After all, seeing how far along it has come inspires us to wonder about where it's ...
  Digital Marketing, Search Engines, Social Media, Technology, Websites
• News Consumption: Digital, Mobile, and Social Media TrendsLenna Garibian
  Most digital news consumers find news information from Web-native sources such as The Huffington Post and Yahoo, but they rely on more traditional news outlets such as the New York ...
  Content, Customer Behavior, Facebook, Google+, Mobile Marketing, Research Summaries, Search Engines, Social Media, Word-of-Mouth
• Confusion About How Facebook, Google Make MoneyLenna Garibian
  Though 70% of online adults say they know how to post content on a Facebook wall, only 54% say they understand how the site makes money, according to a survey ...
  Advertising, Facebook, Google, PPC Campaigns, Research Summaries, Search Engines
• Tablets Surpass Smartphones in Paid Search Ad Spend, but Not CTRLenna Garibian
  Advertisers invested more in paid search ads served via tablet devices than via smartphones in the fourth quarter of 2012, according to the Global Online Advertising Trends quarterly report, a ...
  Advertising, Google, PPC Campaigns, Research Summaries, Search Engine Marketing, Search Engines
• 10 SEO Tips to Improve Your Search Rankings--and Your WebsiteMarty Reardon
  Don't just try to move up a few places in search results with your SEO efforts; rather, turn a visit to your website into a better experience and help your ...
  Content, Keywords, Links, Marketing Tips, Search Engine Marketing, Search Engines, SEO, Social Media, Web Content, Web Copy, Websites