SEO Spotlight: Five Strategies to Take You Through to 2016Rohan Ayyar
Five months into 2015, search and content marketers are deep into the grind of links, keywords, content, and conversions. To keep your momentum going into the next year, adopt these ...
The State of Google Universal Search IntegrationAyaz Nanji
Some 79% of all keywords return search results that include at least one Google Universal Search (AKA blended search) element—the additional snippet of media and information that accompanies traditional results—according ...
Three Places to Connect With Consumers on Mobile [Infographic]Verónica Jarski
A whopping 94% of SMB owners use smartphones to conduct business. Check out these tips for reaching them with the right content in the right place.
How People Phrase Online SearchesAyaz Nanji
Half of consumers search online using fragments (e.g., "swollen ankle") and half use more fully formed phrases (e.g., "causes of swollen ankle during sleep"), according to a recent report from ...
Google Made Mobile-Friendliness Mandatory—Is Your Website Making the Cut?Itai Sadan
On April 21, Google expanded its use of mobile-friendliness as a website ranking signal in search results. Here's a look at how the change may affect you.
Are Marketers Ready for Google's Search Algorithm Changes?Ayaz Nanji
Some 78% of digital marketers say they are aware of Google's imminent search algorithm changes that will add mobile-friendliness as a ranking signal, according to a recent report from gShift.
The Top Trending Searches in Each US StateAyaz Nanji
Ohioans love Lebron James, Californians are worried about earthquakes, and Hawaiians want to go to Disneyland, according to a recent analysis of the top trending searches in each US state ...
#SocialSkim: The Truth About Facebook Reach, a Hashtag Primer, YouTube Turns 10, More!Angela Natividad
Learn what Facebook now prioritizes in its News Feed and why users come back to it over and over. You'll also score a primer on how hashtags work across different ...
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What Might Customer Service Look Like in 25 Years?Diane Berry
Advanced search technology, along with wearable devices, automatic voice interactions, and predictive support technology will mold the future of customer service. Here's what the future might look like.
Top 20 Halloween Costumes by Paid Search SpendAyaz Nanji
Nearly one-third (31%) of all paid search spend by marketers on Halloween costumes went to Disney-owned character keywords, according to a recent report from AdGooroo.
Why PPC Advertising Is the ROI Rock Star of Search Engine MarketingTina Kelleher
Print and broadcast media are still viable forms of advertising, but neither packs the power of pay-per-click advertising. Here are reasons to consider using PPC ads.
Eye-Tracking Study: How Users View Google Search Result PagesAyaz Nanji
The way people engage with Google search engine result pages (SERPs) has changed significantly over the past decade, according to a recent report from Mediative.
The Value of Being the First Ad Displayed by GoogleAyaz Nanji
The first ad displayed by Google on a search results page has become even more valuable with the rise of mobile searches, according to a recent report from Marin Software.
How to Rule Local Results in SEO [Infographic]Nevyana Karakasheva
Use the detailed tips in this infographic to help your business rank higher in local search results.
What's the Future of SEO in a Visual World?Apu Gupta
The rise of visual content now means people often search for products and services with an image, not words, in mind. How does the focus on pictures and videos change ...
The Top Google Search Rank Factors in 2014Ayaz Nanji
To achieve good ranking positions in Google organic search results, publishers need to include high-quality content on pages rather than simply rely on traditional SEO tactics, according to a recent ...
How Consumers Use Search for Summer Dining [Infographic]Verónica Jarski
Summer is a great season for finding new places to eat. After all, who feels like cooking after a long sunny day? Here's a look at consumer search habits in ...
Seasonal Search Trends by IndustryAyaz Nanji
The volume of US Google searches about financial topics spikes in the beginning of the year; travel searches are most popular during the summer months; and retail searches start building ...
What the European Union's Ruling About Google May Mean for Marketers EverywherePatrick Reinhart
The European Union recently ruled that people have the right to ask Google to remove defamatory info about them in its index. Here's how that ruling may affect marketers.
Four Signs That Long-Tail Content Is Experiencing a RebirthBeth Murphy
Until recently, the long tail seemed like a dead end for many publishers. But we are now seeing signs of a rebirth of diverse and special-interest content. Here are four ...