Is Your Website Impeding Your SEO?Jonathan Fashbaugh
As the Web has evolved, websites have become diverse, particularly in how they are constructed. A wide variety of programming languages and design techniques are now used to build websites.
Bada-Bing! Microsoft Scores Search Share
Google accounted for 74.04% of all US searches conducted in the four weeks ended June 27, followed by Yahoo Search at 16.19%, the recently launched Bing at 5.25%, and Ask.com ...
Basic Tips for Fighting Click Fraud
Click Forensics has released statistics for the first quarter of 2009 revealing that 13.8 percent of clicks are a result of fraudulent behavior. Although that figure is down from 17.1 ...
New Brain in Town
There's a new thinker in town, and its name is Wolfram Alpha—a "computational knowledge engine." It can handle some complex searches, and it's quite different from how Google functions.
Case Study: Using Video to Reel in Record High Traffic and ConversionsKimberly Smith
Supply-chain software provider Kinaxis needed to reel in more customers, so it created a comedy video series, which soon became its most popular online content. The videos drew record site ...
Slice and Dice with Advanced Segmentation
In a guest post at the Solutions for Southeast Asia blog, Barbara Pezzi of Swissotel explains how the introduction of advanced segmentation in Google Analytics enables her to group website ...
Case Study: How a Single Modification to a Web Site's Functionality Significantly Upped Natural Search Traffic, SalesKimberly Smith
Customer reviews are powerful, held in high regard by consumers—and search engines, which love keyword-rich content. But the technology that serves up reviews on a product page makes them all ...
Have Goals, Can Measure
You closely monitor the results of your paid-search efforts. Shouldn't you do the same for your natural-search program? In a recent MarketingProfs article, Netconcepts' John Thielmann says measuring your natural search ...
Case Study: How a Little Sweet Talkin' on a Company Blog Led to Increased Search Engine Rankings, SalesKimberly Smith
Fairytale Brownies cooked up a win-win strategy to satisfy both its bottom line and its costumers' preferences. It created magic with a brownie blog optimized for search and attuned to ...
Lead That Search Party!
According to an iProspect and JupiterResearch study released last year, search users prefer "blended" search results—in which results are potpourried with videos and other media—over standard (slightly boring) text-only search ...
What Exactly Do You Do, Again?
We all know the cliché: you have 1.5 milliseconds to grab a prospect's attention at your home page and convince him to stay. So why, then, are so many B2B ...
Should You Launch a Brand Community?Nancy Strauss
On company Web sites everywhere, community sections are popping up—both a cause and an effect of a climate in which more and more marketing directors and brand managers are being ...
Seek and Ye Shall Find Our Event
When you plan an event, you pull out all the stops. So, too, should it be with your event promotions. Apogee Search's Brian Combs suggests in a recent MarketingProfs article ...
Seven Tips for Marketing Events With Paid SearchBrian Combs
Marketing events with paid search campaigns can be a great source for additional traffic and, with these tips, can also be an efficient promotion channel.
Tag, You're It!
When the spiders come crawling through your Web pages, will they find what they need to index the pages properly? They will if you're using meta commands, or tags, correctly. ...
Words, Words, and More Words
A new trend uncovered by Hitwise reveals that search queries on all major search engines are starting to get longer and longer. In a recent study, the measurement firm found ...
How You Lose Sales With Bad Search Marketing Decisions Based on 'Best-Practice' Web AnalyticsTodd Miechiels
One of the most dangerous trends emerging is that B2B marketers, and their extended search-marketing resources, are regularly making bad decisions based on "solid analytics data."
All too often, marketers are ...
Have You Considered Analysis?
There are some great free resources to help with keyword research. Overture's Search Term Suggestion Tool, for example, can provide useful insight. But as Keyword Research Analysis expert Valerie DiCarlo ...
Too Much of a Good Thing
A prospective customer does a search for a product your company carries, and your brand appears in the number one, three, five and seven spots. Terrific, right?
As Shari Thurow, ...
Mix It Up, People
In a post at the HubSpot blog, Prashant Kaw says his small education-oriented Web site has achieved remarkable Google rankings in a category loaded with heavyweight competitors. His dependence on ...