Targeting

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• This Space For Rent
  Your e-newsletter is an excellent tool for maintaining customer relationships. But it can also generate income if you offer cool ad space in it.  In a recent article at MarketingProfs, Drew Adams ...
  Advertising, Email Lists, Email Marketing, Newsletters, Targeting
• Four Key Components of E-Newsletter AdvertisingDrew Adams
  How do companies reap solid advertising ROI from email newsletters? They incorporate four key marketing tactics into their campaigns: relevancy, list quality, design, and tactical landing pages. And then they ...
  Advertising, Email Hygiene, Email Lists, Hiring Outside Resources, Marketing Tips, Mobile Marketing, Newsletters, Targeting
• How Hyundai Uses Behavioral Segmentation to Take the Bull by the Horns and Send the Bear PackingMichael Barr
  Hyundai took the bull by the horns in this bear market and scored big. It used behavioral segmentation to identify what was keeping prospects from buying and then developed a ...
  Customer Acquisition, Customer Behavior, Customer Relationships, Segmentation, Targeting
• Case Study: How Kodak Generated Marvelous Results by Turning Users Into SuperheroesKimberly Smith
  Kodak knew that in all of us there's a superhero yearning to come out. It launched a viral-video campaign that reached two million customers and prospects who unleashed their inner ...
• A Lesson from Sears: Creating Relevance in Email MarketingStephanie Miller
  Sears performed a courageous email-marketing act in mid-December. Like every retailer, Sears was surely eager for additional sales and revenue as the worst holiday season in memory reached a crescendo and ...
  Email Campaigns, Targeting, Videos
• Como Se Dice 'Brand Loyalty'?
  According to Jorge Aguilar and Andrew Pierce, the Hispanic population in the United States will surpass that of their white non-Hispanic compatriots by 2030. And, argue the pair in ...
  Hispanic Marketing, Small Business, Targeting
• Most Super Bowl Ads Aimed at Males; Most Money Spent by FemalesGerry Myers
  A few basic thoughts advertisers should consider for the 2010 Super Bowl: • Who watches the Super Bowl? Approximately 100 million viewers, with more than 40 percent of them women. • Who ...
  Ad Copy, Advertising, Targeting, Women
• Enough, Already!
  In a post at the ExactTarget blog, Nate Romance recounts a visit with his tech-savvy mother, a woman who makes frequent online purchases through sites like Craigslist and Amazon. While ...
  E-Commerce, Email Marketing, Targeting
• Case Study: How a Women's Clothing Retailer Bucked the 2008 Downturn, Upped Revenues via EmailKimberly Smith
  Today's economy has earnest marketers scrambling for consumer attention. As inboxes become inundated with yet more marketing messages, the bar continues to inch higher for those attempting to stand out ...
• Five Small-Business Email Customer Lifecycle Tactics for the New YearKara Trivunovic, Andrew Osterday
  It's probably no surprise that the process of acquiring new customers comes with one of the higher price tags of any of your marketing initiatives. The value of growing your ...
  Email Lists, Email Marketing, Marketing Tips, Small Business, Targeting
• Case Study: How a Targeted Lead-Development Program Earned an IT Company 34% Yearly Growth for Five Years (and Counting)Kimberly Smith
  For IT company CenterBeam, sales is indeed a numbers game, but not in the traditional sense. Rather than trying to engage as many leads as possible, the company's sales force ...
• Another Email? Great!
  "In the holiday email season of 2008, retailers turned up the gas on their email campaigns, hoping to salvage what was predicted to be a flat or down consumer spending ...
  Customer Relationships, Email Marketing, Targeting
• Managing Email Frequency: Focus on the SubscriberLoren McDonald
  In the holiday email season of 2008, retailers turned up the gas on their email campaigns, hoping to salvage what was predicted to be a flat or down consumer-spending season. Chad ...
  Email Campaigns, Email Deliverability, Email Marketing, Targeting
• Using Differentiators in Keyphrases: What Every Search Engine Optimization Effort Should DoScott Buresh
  In search, you have a very short window of opportunity for engaging your prospect. The only way to get a solid competitive advantage in SEO is to use techniques that ensure ...
  Keywords, SEO, Targeting
• Six Steps to Instant Revenue: Successful Email Marketing Is Right Under Your NoseSheldon Gilbert
  Unfortunately, for most marketers, email marketing remains an educated guess predicated on seasonal and industry trends. What most marketers don't realize is that they have an opportunity to send out ...
  Email Campaigns, Email Marketing, Marketing Tips, Targeting
• Mobile Marketing: What is UR txt msg str@tegy?Alan Berrey
  Where R U? In other words, where is your text message strategy? When will your organization begin using text messaging and other mobile messaging services in your marketing, customer care, ...
  Mobile Marketing, SMS, Targeting
• Case Study: How a Medical Imaging Company Helped a New Sales Team Establish Client Relationships and Surpass Sales GoalsKimberly Smith
  In tough economic times, one company set out to care for its people in a unique way. Toshiba America Medical Systems efforts to align and nurture its sales team means ...
• Seven Ways to Woo the 'Aspirational' Luxury CustomerSuzanne Hader
  Ongoing economic uncertainty has made aspirational luxury customers more selective about what they purchase than ever. "Aspirationals" are aggressively prioritizing discretionary spending, purchasing a select few emotionally charged luxury items but ...
  Brand Awareness, Customer Engagement, Customer Experience, Marketing Tips, Targeting
• Case Study: How a Diving Equipment Retailer Leveraged Targeted Web Site Promotions to Lift Revenue, ConversionsKimberly Smith
  Senior management at scuba-supply outfit Divers Direct weren't convinced they needed to run promotions or offer discounts to increase Web sales. A test using Sitebrand's personalization platform quickly changed that ...
• Marketing to India: The New Frontier for American BusinessGunjan Bagla
  Marketing executives and entrepreneurs alike have rushed to China in the last decade. Yet, today, India offers an excellent, although somewhat misunderstood, alternative. Here are some myths (and realities) about ...
  International Marketing, Marketing Strategy, Targeting