Targeting

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• Four Low-Cost Web Marketing StrategiesEileen Cruz Coleman
  Web marketers don't sit in labs, mixing and testing search engine formulas. Good Web marketers form online relationships by joining discussion forums, subscribing to e-newsletters, visiting blogs, and introducing themselves ...
  Hiring Outside Resources, Keywords, Marketing Tips, Newsletters, Online Marketing, Targeting, Writing
• The 10 Cs of BrandingWilliam Arruda
  Branding, Marketing Tips, Positioning, Targeting
• Virtual Worlds: The Next Realm in Advertising?Bill Nissim
  What do Major League Baseball, Coca Cola, Well Forgo Bank, the W Hotel, and the American Cancer Society have in common? They all use a virtual realm to reach out ...
  Advertising, Brand Awareness, Second Life, Targeting, Value Propositions
• How to Promote Your Book to the Top of the NY Times Best Sellers ListEric Gruber
  Although Mark Hyman, M.D, the New York Times best selling author and practicing physician, had a strong, multi-faceted marketing and sales plan in place, the addition of an article-marketing strategy ...
  Sales, Targeting, Thought Leadership, Writing
• Satisfying the 10 Cravings of a New Generation of Consumers (Part 2 of 2)Lisa Johnson, Cheri Hanson
  Some of the most recent cultural touch points—groups riding the underground buzz on YouTube; MySpace selling music from indie bands; and the skinny jeans fashion trend—show a new market code ...
  Branding, Customer Advisory Programs, MySpace, Targeting, Word-of-Mouth, YouTube
• The 10 Cs of BrandingWilliam Arruda
  Whether you are working on a personal branding campaign or you're focused on differentiating your company's brand from its competitors, you need to constantly ask yourself if your brand is ...
  Branding, Targeting, Value Propositions
• How to Become a Great Media SpokespersonVivian Kelly
  As a competent, well-prepared media spokesperson, you will earn the respect of the reporters while positioning yourself as a thought leader and elevating your company's position in the marketplace.
  Marketing Inspiration, Public Speaking, Targeting
• Satisfying the 10 Cravings of a New Generation of Consumers (Part 1 of 2)Lisa Johnson, Cheri Hanson
  Baby Boomers may still hold the purse strings, but a new generation of savvy 18- to 40-year-olds are changing the way all of us do business. It doesn't matter whether ...
  Customer Experience, Segmentation, Social Networking, Targeting
• Creating Branded Keywords and Driving Their Search Demand Through BuzzJeremy Swiller
  If you're marketing in a highly competitive keyword space or providing products and services with little or no name recognition, you should consider creating branded keywords and driving their search ...
  Blogging, Keywords, PPC Campaigns, Press Releases, Search Engine Marketing, Targeting, Videos, Word-of-Mouth
• High Tech Marketing/Business Model Boot Camp: Go-to-Market Mix in the Web 2.0 Era (Part 4)Nilofer Merchant
  Web 2.0 has changed what product definitions look like, and how things that are sold as 'free' can make money. So while the 4 Ps are a good start as ...
  E-Commerce, High-Tech Marketing, Interactive Marketing, Sponsorship, Targeting, Women
• How White Papers Can Turbo-Boost Your Lead Generation CampaignMichael Stelzner
  Generating quality leads is a growing challenge for many marketing professionals. More than ever before, legions of marketing materials are competing for the attention of prospects. How can you be ...
  B2B Marketing, Lead Generation, Targeting, White Papers
• How Web Feeds Link Publishers and SubscribersBrent Hill
  There's an invasion of little orange buttons on Web sites, and it has nothing to do with a new marketing campaign from Home Depot. Often labeled "XML," "RSS," or more recently ...
  Advertising, Blogging, RSS, Targeting
• The Art of Online Conversion: Four Steps From Interest to AcquisitionBrian Dempsey
  Customer Acquisition, Market Research, Online Marketing, Search Engine Marketing, Search Engines, Surveys, Targeting
• Four Ways to Get More Out of Your Annual Planning and BudgetingJim Lenskold
  Much as you might dread it, planning and budgeting are not going away. So you may as well make the effort to get more value out of the process. It's ...
  Marketing Budgets, Marketing Tips, Metrics, ROI, Targeting
• The Value of Blog AdvertisingBL Ochman
  Blog advertising expenditures have exploded in the past year. Companies can make a really big brand splash for relatively little money, meaning that blogs provide advertisers an excellent opportunity to ...
  Advertising, Blogging Strategy, Targeting
• Retail's Marketing Management ChallengeRishi Bhandari
  As retailers strive to touch consumers at every step of the purchase cycle, retail marketing has evolved to become a mosaic of mass-media branding, tactics for driving store traffic, in-store ...
  Advertising, Brand Loyalty, Collaboration, Local Marketing, Sales, Targeting
• Spending Power: The Driving Force Behind Purchase DecisionsJim Koppenhaver
  How do consumers decide what to buy? And how much money do they have to spend for what they want to buy? Marketers have long tried to figure it out, and ...
  Customer Behavior, Market Research, Targeting
• Managing Your Marketing Career: Creating Your Personal Communications PlanWilliam Arruda
  You are probably very familiar with the concept of communications planning. Perhaps you manage the communications for your company. Now you need to take that same communications expertise and apply ...
  Blogging, Career Management, Personal Branding, Targeting, Thought Leadership, Websites
• The Bottom-Line Case for Marketing to Women (Part 2)Gerry Myers
  To design marketing plans that are effective in attracting and selling to more women, you have to know where you are today. In other words: To get the right answers, ...
  Customer Experience, Marketing Plans, Targeting, Women
• The Media Planning Myths of Cable TVDoug Garnett, Dan Zifkin
  Traditional TV tends to deliver measurable advertising results only for true mass-market products—in part because you need about $15 million to begin even the smallest mainstream TV campaign. Cable TV, on ...
  Advertising, Branding, Targeting