Targeting

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• A Holistic Approach to Marketing to Baby BoomersKaren Sokota
  The whole is more than the sum of its parts. To recognize and value the baby boomer opportunity, it is critical to comprehend all of the pieces of their lives ...
  Marketing Inspiration, Marketing Smarter, Targeting
• Five Steps to Connect Marketing to Sales, and Sales to Financial ResultsSherri Leopard
  Increasingly there's a new priority emerging for marketers, and that is sales acceleration: Finding disciplined and repeatable ways to move existing customers as well as prospects from "why?" to "buy"—more ...
  B2B Marketing, Collaboration, Customer Relationships, Lead Quality, Metrics, Print Collateral, Sales, Targeting
• Marketing Challenge: When Customers Control the MessageHank Stroll
  Customers have more power than ever, requiring marketing to change how it works to better meet customer demands.
  Email Marketing, Marketing Challenges, Targeting
• The Bottom-Line Case for Marketing to Women (Part 1)Gerry Myers
  "Marketing to women" has become the new buzz phrase for many companies. Corporations are creating high-level positions with the title of director or VP of the Women's Marketing Initiative; forming ...
  Online Marketing, Targeting, Women
• Segment Your Markets: Three Steps to Maximize ProfitsSteve Bassill
  Collaboration, Market Research, Segmentation, Targeting
• What Does Web 2.0 Mean for Your Business?Stephanie Diamond
  We've all read about Web 2.0 and the impact it will have on businesses. Some find the principles life-altering, others say it's pure hype. Whichever camp you are in, you ...
  Customer Relationships, Marketing Strategy, Sales, Targeting, Web Copy, Website Design
• Five Components of Effective Sales and Marketing CommunicationMark Organ
  In today's sophisticated marketplace, overcoming communication obstacles is critical—especially early on in the sales process. It is increasingly obvious that the competitive battle for customers is being won or lost ...
  Collaboration, Customer Relationships, Marketing Tips, Sales, Targeting
• Timing Is Marketing's StepchildMark Klein, PhD
  As the old adage goes, "timing is everything." But while the idealistic mantra of direct marketing has always been to make the right offer to the right customer at the ...
  Customer Retention, Direct Marketing, Metrics, Targeting
• Database Marketing: It's All About Creating CustomersScott Petinga
  Database marketing is about creating customers. Once you have a customer, you have a first sale and an opportunity to make the second, third, and more sales over time. But ...
  Customer Relationships, Measurement, Sales, Targeting
• Reverse-Engineer Your MarketingEran Livneh
  Reverse engineering is the process of working back to a solution from an end result. In the era of result-oriented marketing (how did we ever afford to do it differently?), ...
  Collaboration, Lead Generation, Lead Quality, Sales, Targeting
• Customers in Captivity—Debunking the Loyalty Program MythJeanne Bliss
  The gig is up. Your customers think it's simply too much work to reap the benefits of a "loyalty program." So here's the classic experience customers have with loyalty programs. After ...
  Customer Relationships, Marketing Inspiration, Personalization, Targeting
• How to Create a Successful Business Blog: 8 Planning Tips (Part 1 of 2)Bill Comcowich
  Who doesn't have a business blog these days? Maybe you? Fret no more. Here are the necessary steps to planning and implementing a corporate blog. This first article examines the key ...
  Blog Monitoring, Blogging Strategy, Corporate Blogging, Marketing Tips, Positioning, Targeting
• Special Report from MarketingProfs: Marketing to Hispanics (Part 1 of 2)Ignacio Hernandez Jr.
  The US Hispanic population, with its growing purchasing power and impressive growth in media usage, has companies scrambling for ideas and ways to effectively target this barely tapped market. In ...
  Hispanic Marketing, Market Research, Segmentation, Targeting
• How to Beat the Competition With Your AdWords CampaignsNick Usborne
  Nothing gets the adrenalin pumping quite like an AdWords campaign that delivers a strong ROI. Success brings a big grin on your face when you realize you can invest more ...
  Keywords, Landing Pages, PPC Campaigns, ROI, Targeting, Testing
• The Real News About Green Marketing: Yesterday, Today, TomorrowJacquelyn A. Ottman
  Old news: Green products don't work, and consumers won't pay a premium for them. New news: Investment in environmentally preferable products and technologies can lead to a potent new source ...
  Green Marketing, Marketing Inspiration, Targeting
• How to Craft Compelling Offers to Boost Response RatesErnest Nicastro
  If you want to improve the response rate to your direct mail, the answer may be as simple as making a better offer. To paraphrase Don Corleone: Make your customers ...
  B2B Marketing, Case Studies, Copywriting, Creativity, Direct Marketing, Lead Generation, Targeting, Thought Leadership
• Five Ways to Attract (and Hold!) More Qualified LeadsJonathan Kranz
  Writing for business-to-business lead generation is a balancing act: On the one hand, you want as great a response rate as possible; on the other, you don't want to clog ...
  B2B Marketing, Case Studies, Copywriting, Lead Generation, Lead Quality, Marketing Tips, Targeting
• The 80/20 Volume ParadoxGeoff Dillon
  Here's why tapping your top-volume clients for further growth doesn't always work. The truth is: you need to cast a wider net.
  Measurement, ROI, Segmentation, Targeting
• Marketing Challenge: When Not All Traffic Is GoodHank Stroll
  Not all site traffic is good. Like automobile traffic, sometimes traffic is just... congestion, and just gets in the way of those who you really want to come your way. How ...
  Keywords, Marketing Challenges, Newsletters, PPC Campaigns, Search Engine Marketing, Targeting, Websites
• How to Write an Effective Survey Questionnaire (Part 1)Robert Kaden
  Writing an effective questionnaire is not a task for novices. At the very least it requires an understanding of four basic issues.
  Surveys, Targeting, Writing