Targeting

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• Holiday Mailings: The What, When, and How of Cutting Through the ClutterDoug Stern
  A lump of coal in your Christmas stocking—that's what the most recent holiday mailing you managed may have felt like. So while the pain and memory are relatively fresh, let's take ...
  B2B Marketing, Customer Engagement, Targeting, Writing
• MySpace Marketing Tips, Tricks, and HintsLuke Bodley
  Luke runs MySpace marketing campaigns on a daily basis. Here, he shares his real-world experiences and tips, including the best way to leverage MySpace to zero in on your target ...
  Advertising, MySpace, Social Networking, Targeting
• Advertisers Continue to Miss the Mark With WomenGerry Myers
  Let's review: Women make 80 percent of all purchases. They buy more electronic equipment, vehicles, and home-improvement products than men do. Women hold nearly 50 percent of all jobs. In ...
  Ad Copy, Advertising, Targeting, Women
• Be All That You Can Be: The Company Persona and the Magic of 'Language Alignment'Frank Luntz
  Walk through any bookstore and you'll find dozens of books about the marketing and branding efforts of corporate America. The process of corporate communication has been thinly sliced and diced ...
  Ad Copy, Advertising, Brand Awareness, Branding, Personas, Taglines, Targeting
• The 12 Tenets of Social Media Marketing (and Why You Need to Learn Them)BL Ochman
  The delicate relationship between management and marketing is a dance roughly akin to that between fox and hen, but with far less goodwill. To management, you're only as good as ...
  Blog Comments, Marketing Tips, Social Media, Targeting, Writing
• Marketing to Generation X and YMichael Fleischner
  If you're trying to market to adults who were born between 1965 and 1994, then you need to understand the best method for reaching generation X and generation Y. The answer ...
  Copywriting, Customer Engagement, Direct Marketing, Online Marketing, Targeting
• Sales Secrets of an Interactive Biz-Dev GuyKevin Arthur
  Collaboration, Market Research, Marketing Smarter, Sales, Surveys, Targeting
• Using Personas as a Sales-Enablement ToolLaura Patterson
  Think of personas—customer archetypes—as "stand-ins" representing the needs, goals, and personal characteristics of various groups of your customers. They are invaluable for giving salespeople insight into the behaviors, expectations, and motivations ...
  Customer Engagement, Customer Experience, Personas, Sales, Targeting
• Top 13 Marketing Budget Wastes—and How to Avoid ThemEran Livneh
  Once again, it is that time of year... when marketing departments are busily preparing next year's budget. As we all know, chances are you won't be able to get everything ...
  Collaboration, Customer Engagement, Lead Generation, Marketing Budgets, Permission Email Marketing, Sales, Targeting, Telemarketing
• Direct Marketing on a Shoestring BudgetJodi Bash
  So you've got a small marketing budget? That's OK, there's still a lot you can do to reach your audience; it just may take a little more elbow grease. The first ...
  B2B Marketing, Copywriting, Direct Marketing, Email Marketing, Newsletters, Targeting
• Seven Steps to Building a Strong Nonprofit BrandLaura Ries
  In the nonprofit sector, marketing is often considered a dirty word, a necessary evil that no one admits spending too much time or money on. But to build a successful ...
  Branding, Logos, Naming, Nonprofits, Targeting
• Marketing Challenge: Three Ways to Save a ProductHank Stroll
  This week: When you aren't ready to send a product out to pasture, how do you reinvigorate it? How can a company reposition its brand and increase sales?
  Brand Awareness, Collaboration, Customer Engagement, Marketing Challenges, Product Marketing, Targeting
• The Power of a Great New Product: How LeBron James Rescued the NBA BrandAlan Sharavsky
  How did the NBA overcome the 1999 retirement of Michael Jordan and a variety of black eyes that might have doomed a lesser brand? It launched and supported a new ...
  Brand Awareness, Branding, Product Marketing, Targeting
• Eight Ways Big Brands Screw up Search—A Case Study: Nike.comWil Reynolds
  Overall, big brands typically screw up search in two big ways, and Nike is no different... .
  Case Studies, Landing Pages, PPC Campaigns, Search Engine Marketing, SEO, Targeting, Website Design, Websites
• Sales Secrets of an Interactive Biz-Dev Guy (Part 1): Cold-Calling for Fun and ProfitKevin Arthur
  If you're able to just snap your fingers and make work appear on command, more power to you. If not, and you ever find yourself having to do some sales, ...
  Collaboration, Positioning Statements, Sales, Targeting
• Marketing Strategy Is the Foundation for Business SuccessLinda Popky
  Take the time to ensure you have a well-thought-out, fully developed marketing strategy. It may require more work upfront, but it will pay off in the long run. After all, ...
  Market Research, Marketing Plans, Marketing Strategy, Targeting, Value Propositions
• Recruiting Spanish-Speaking Employees as a Competitive AdvantageBlaire Borthayre
  In today's workforce, employees who are Spanish speakers give companies a competitive advantage. Smart companies do not put the cart before the horse: They build an infrastructure of Hispanic employees ...
  Hispanic Marketing, Segmentation, Targeting
• Creating Branded Keywords and Driving Their Search Demand Through BuzzJeremy Swiller
  Blogging, Keywords, Press Releases, SEO, Targeting, Word-of-Mouth
• The 10 Biggest Mistakes Marketers Make—No. 4: Failure to Dream With the R&D TeamRoy Young
  Look to dream with the R&D team if you want marketing to be valued as a leader of future cash flow.
  Collaboration, Customer Engagement, Market Research, Marketing Challenges, Product Marketing, Targeting
• Six Steps to Jumpstart Your Product and Marketing StrategyNiti Agrawal
  Are you ready to transition a product into new markets or define next generations of a solution? Knowing in which direction to take your product and marketing strategy can be ...
  Market Research, Marketing Strategy, Measurement, Product Marketing, Targeting