Targeting

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• Eight Ways to Reduce Search Ad CPA and Boost ConversionsChandal Nolasco da Silva
  Paid search ad campaigns can be the fastest way to generate leads. The challenge, however, is to ensure healthy cost per acquisition (CPA). Here are eight techniques you can use ...
  Advertising, Campaign Management, Facebook, Google, Lead Generation, PPC Campaigns, Search Engine Marketing, Targeting
• Relationship Marketing and GDPR: Avoiding the Traps of Personalization Data and Targeting TechJohn Hernandez
  If your data practices are GDPR-compliant, you don't have to worry, right? But marketing technologies and techniques that use consumer data for targeting and personalization can still put you in ...
  AI, Customer Relationships, Data, Segmentation, Targeting
• Five Essential Multichannel Marketing Tactics for 2018Ajit Singh
  You can't be in more than one place at a time—but your brand can, and it should. Your customers are on multiple channels at the same time, and marketers need ...
  Advertising, AI, Marketing Strategy, Mobile Marketing, Multichannel Marketing, Personalization, SMS, Social Media, Targeting
• Six Key Questions to Ask Your Retargeting Provider [Infographic]Laura Forer
  You're giving money to your retargeting provider, but how do you know it's spending your money wisely? Here are six questions you can ask to make sure you are working ...
  Advertising, Digital Marketing, Targeting
• What's Coming Up? Online Advertising Trend Predictions for 2018 [Interactive Infographic]Laura Forer
  Marketers can expect 2018 to be a big year for digital advertising, with continued growth in voice search, video ads, targeting accuracy, and more. Check out four big digital ad ...
  Advertising, Digital Marketing, Google, Marketing Strategy, PPC Campaigns, Targeting
• Seven Ways to Maximize Social Media This Holiday SeasonPaul Herman
  Marketers and retailers have a huge opportunity on social media during the holidays. Being prepared for the holiday rush is a huge advantage, but some brands can easily fall behind ...
  Advertising, Experiential Marketing, Promotions, Social Media, Targeting
• How to Use Personalization to Shorten the B2B Sales CycleShira Abel
  In a world of mass emails and stimulus overload, personalization has become critical to B2B marketing. Buyers are becoming harder to identify and increasingly like consumers: They want personalized outreach ...
  Account-Based Marketing, Advertising, B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Communications, Customer Engagement, Customer Relationships, Lead Generation, Lead Nurturing, Marketing Automation, Personalization, Sales, Targeting, Technology
• Four Facebook Remarketing Ads That Enhance E-Commerce RevenueShane Barker
  With 2 billion monthly active users on Facebook, the question is no longer whether you should advertise on the platform—but how. Here are four types of Facebook retargeting that can ...
  Advertising, B2C, E-Commerce, Facebook, Mobile Marketing, Retail Marketing, Sales, Social Media, Targeting, Videos
• The Complete Guide to Snapchat Ad Targeting [Infographic]Laura Forer
  The options for Snapchat ad targeting are extensive. This infographic sorts them into an easy-to-read list to help you make your ads effective.
  Advertising, B2C, Snapchat, Social Business, Social Media, Targeting
• Marketers' Top 5 Challenges and How to Overcome Them [Infographic]Laura Forer
  It's no secret that marketers have a lot on their plates. Conflicting priorities and lack of resources can make marketers feel like they aren't accomplishing much. Check out this infographic ...
  Career Management, Management, Marketing Challenges, Marketing Smarter, Personalization, Targeting
• Eight Steps to Leave Blast Emails Behind and Launch Intelligent Communications InsteadPini Yakuel
  Learn how we marketers can graduate from the tried-and-true daily blast email to take a more personalized, targeted approach—and why it is so critical to our businesses that we do ...
  Email, Email Campaigns, Email Marketing, Engagement, Sales, Segmentation, Targeting
• Four Ways to Use Recent AdWords Updates to Power Up Your Ad PerformanceJanet Janzen
  In the past year, Google made changes to AdWords intended to open up new channels for marketers on mobile devices. Here are four easy tweaks that will make the most ...
  Advertising, Google, Mobile Marketing, PPC Campaigns, Search Engine Marketing, Targeting
• #SocialSkim: LinkedIn's Major New Milestones, Twitter's Growth Rebound: 10 Stories This WeekChristian Neri
  This week: LinkedIn hits half a billion users, rolls out new Matched Audience ad targeting; Instagram's growth accelerates, nears 1 billion users; Twitter reports growth, plans to livestream content 24/7; ...
  Advertising, Career Management, Content, Digital Marketing, Digital Theory, Facebook, Influencer Marketing, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Pinterest, Social Analytics, Social Media, SocialSkim, Targeting, Testing, TV, Twitter
• No Size Too Small: ABM for SMBsJosh Baez
  Account-based marketing might be thought of as an enterprise-level tactic, but that doesn't mean ABM, albeit scaled down, can't provide outsized results for your small-to-midsize business.
  Account-Based Marketing, B2B Marketing, Content, Customer Acquisition, Lead Generation, Lead Nurturing, Marketing Strategy, Sales, Targeting
• #SocialSkim: YouTube TV Is Here, LinkedIn Optimizes Lead Gen: 11 Stories This WeekChristian Neri
  Google changes the TV landscape with YouTube TV; Snapchat makes itself a video search destination; LinkedIn introduces easy lead-gen forms; Amazon's influencer program; Facebook's alternative News Feed; Twitter fights to ...
  Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google, Lead Generation, LinkedIn, Marketing Strategy, Mobile Marketing, Snapchat, Social Media, SocialSkim, Targeting, Television, TV, Twitter, YouTube
• Five Steps to Successful Audience Targeting in Online Ad CampaignsMichel Benjamin
  These five steps for successful audience targeting will enable you to pair audiences with the right messaging to communicate in more personal and meaningful ways, ultimately allowing you to reach ...
  Advertising, Campaign Management, Data, Targeting
• How Account-Based Marketing and Selling via LinkedIn Can Drive RevenueKristina Jaramillo
  Here are some real-life examples of how an account-based marketing and selling approach on LinkedIn can drive not just reach and awareness but also demand and revenue.
  LinkedIn, Marketing Strategy, Sales, Social Media, Targeting
• The Complete Guide to Facebook Ad Targeting [Infographic]Laura Forer
  The options for Facebook ad targeting are plentiful. This infographic sorts them into an easy-to-read list to help you make your ads effective.
  Advertising, B2B Marketing, B2C, Facebook, Social Media, Targeting
• Eight Steps for Running a Successful Addressable TV CampaignNick Lockard
  Addressable TV is a powerful advertising tactic. Its advantages lie in the data available for targeting, its ability to significantly reduce waste, its ROI measurability, and the post-campaign data that ...
  Advertising, Campaign Management, Targeting, Television, TV
• How Marketers Can Use Technology to Excel at Personalization [Infographic]Laura Forer
  New technologies, combined with Big Data, have made personalization more doable than ever—and customers now expect customized communication. If you're not personalizing, you're missing out.
  Big Data, Customer Experience, Customer Loyalty, Customer Relationships, Email, Email Marketing, Marketing Strategy, Personalization, Targeting, Technology