Targeting

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• Marketing in Troubled Times (Part 2)Guy Smith
  In the first half of this two-part series, the author examined what has changed in the realm of technology spending, and studied factors that motivate different companies to buy during ...
  Economic Crisis, Marketing Strategy, Segmentation, Targeting
• Back to Me: Why You Should Talk About YourselfClaudia Temple
  There’s a little Web secret that can help you kick off relationship-building with a visitor’s first stop at your site. Tuck some personal stuff in the nooks and crannies on ...
  Advertising, Customer Engagement, Positioning, Targeting
• Why Breaking the Rules will be the Next Lesson of CRMMatthew Wright
  The Rules" is a controversial US book detailing how to ensnare a husband by employing a strict code of conduct. Coincidentally, the guide provides an inadvertent object lesson for businesses ...
  CRM, Customer Relationships, Segmentation, Targeting
• Is Your Marketing 'Solution' Your Biggest 'Problem?'Sean D'Souza
  Have you had current or potential customers tune out on you while you're speaking to them? You're giving them this outstanding description and its going bing, bong, kazoom over their ...
  Advertising, Customer Engagement, Targeting, Thought Leadership
• 10 Steps to Successful Link BuildingCraig Fifield
  Based on the links pointing to your site, the search engines either increase or decrease how relevant your site is for particular keyword searches. Obviously, you want to increase your ...
  Google, Keywords, Search Engines, SEO, Targeting, Websites
• The True Value of Loyalty ProgramsMichael Shostak
  What's the value of loyalty programs – both to consumers and to the issuers of the cards?
  Brand Loyalty, CRM, Customer Retention, Customer Service, Targeting, Value Propositions
• The Trouble with SegmentationStephen Shaw
  Segmentation is supposed to be the cornerstone of CRM. The problem is...it doesn't go far enough.
  CRM, Direct Marketing, Market Research, Measurement, Segmentation, Targeting
• Ending the Commercial WarDana Blankenhorn
  Back in the 1990s the Internet had something to say to conventional marketers: Don’t waste money on people who won’t buy from you. We called it targeting. But is targeting ...
  Advertising, Lead Generation, Online Marketing, PPC Campaigns, Targeting
• Building a Living Global BrandLaurel Delaney
  Global branding. Sounds like a “beast” to some, but it’s the buzzword in e-marketing for the new millennium. Can you afford to do what it takes to get your brand ...
  Brand Positioning, Branding, Customer Acquisition, International Marketing, Logos, Naming, Online Marketing, Targeting
• Turning Occasional Buyers Into Loyal CustomersDavid Frey
  Is a membership program a good fit for your company? Here's a “yes” or “no” membership qualification to see if a program is right for you.
  Brand Loyalty, Customer Behavior, Customer Retention, Pricing, Targeting
• Is Nature a Marketing Guru?Sean D'Souza
  Technology rules. Yeah, for about five minutes -- then natural instincts take over. Are you stupid enough to fight Mamma Nature?
  Advertising, Branding, Customer Relationships, Targeting
• Do You Know Your Customers...By Name?Eran Livneh
  You’ve been doing the tradeshows. You’ve been spending on a PR agency. You’ve been running ads – both print and now online. You’ve been doing direct mail and now even ...
  Collaboration, Customer Experience, Customer Relationships, Lead Generation, Lead Nurturing, Targeting
• The 21 Truths About Generating Qualified LeadsLee Marc Stein
  Here's the bare-bones of scores of business-to-business lead generation programs: The 21 most significant truths learned over 35 years of sales.
  Copywriting, Direct Marketing, Lead Generation, Lead Quality, Marketing Tips, Targeting, Testimonials, Testing
• PR Isn't Shorthand for Press ReleaseFord Kanzler
  Lots of business people think issuing press releases are all flacks live for. In fact, as part of an effective public relations program, a press release may be the ...
  Press Releases, Public Relations, Targeting
• How to Sell IT and Professional Services in 20 MinutesPaul DiModica
  o sell more IT and services efficiently and effectively, you need to value your time more than the prospect does.
  High-Tech Marketing, Lead Quality, Marketing Smarter, Sales, Services Marketing, Targeting
• The REAL Difference Between Marketing & AdvertisingKimberly McCall
  The line between marketing and advertising is fuzzy to begin with. Ask 20 experts what the difference between the two is, and you'll get 20 different answers. So what's the ...
  Advertising, Collaboration, Customer Relationships, Public Relations, Targeting
• The Six Costliest Mistakes You Can Make in Marketing to WomenAndrea Learned
  If you've been paying attention lately, only a few companies are marketing to women very effectively. Here's why you should be, too.
  Customer Service, E-Commerce, Marketing Smarter, Segmentation, Targeting, Website Design, Women
• The Principles of Reality PR BL Ochman
  Is your public relations campaign getting the results you want? If not, it could be time for Reality PR.
  Creativity, Press Releases, Public Relations, Targeting, Thought Leadership, Writing
• Build Your Personal Brand and Expand Your SuccessWilliam Arruda
  Branding is not just a way to make companies or products more profitable. You can make youself successful too, if you follow these key ideas.
  Career Management, Personal Branding, Positioning, Targeting
• The Uncommon Market: Thinking About a PR Campaign to Target Europe? Roger Staton
  The EU is of hardly any benefit when it comes to planning PR activities across Europe. Here's an insider's guide to how you'll have to change your thinking.
  B2B Marketing, International Marketing, Press Releases, Public Relations, Targeting