Targeting

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• Doing What's Best for Your Client... and Your Agency Teresa Gay
  It's true. Agencies don't always do what's best for the client. Here's what you can do to make your relationship mutually beneficial.
  Advertising, Collaboration, Hiring Outside Resources, Sponsorship, Targeting
• 10 Deadly Sins To Global Sales Failure Laurel Delaney
  There's no salvation, so make sure you don't get caught making these stupid mistakes.
  Collaboration, Customer Service, International Marketing, Pricing, Product Marketing, Sales, Targeting
• Has E-mail Won the Battle? Deciding Whether Direct Mail Is in Your Future Howard Sewell
  Given the growing cost advantage of electronic media, does it make sense to consider direct mail as an ongoing part of your marketing mix?
  B2B Marketing, Direct Marketing, Email Lists, Email Marketing, Targeting
• How to Write an Award-Winning, Sales-Kicking Creative Brief Steve McNamara
  A creative brief is like a road map. But most briefs are simply a list of questions. That's not the way to do it. Want some new, better fitting briefs?
  Creative Briefs, Hiring Outside Resources, Targeting, Writing
• Your Seven-Step, One-Day Marketing Plan David Frey
  You don’t have to kill a tree to create an effective marketing plan. In fact, you can create a successful plan in just one day.
  Marketing Budgets, Marketing Plans, Marketing Tips, Segmentation, Targeting
• Don't Duplicate ... Differentiate! Michael Fortin
  Avoid the trap of trying to be all things to all people? While you're at it, beware of focusing only on price.
  Benchmarking, Lead Generation, Online Marketing, Positioning, Pricing, Sales, Targeting, Websites
• Your Roadmap to Tradeshow Success Michael Lando
  Maximize your ROI by following these 5 steps, and build brand awareness at the same time.
  Direct Marketing, Lead Generation, Lead Nurturing, ROI, Targeting, Telemarketing, Tradeshows/Events
• Six Classic Mistakes...Email Newsletters Make Mark Brownlow
  In the rush to the virtual printing presses, marketers are making a lot of mistakes. Here are six you should correct right now.
  Customer Relationships, Metrics, Newsletters, Permission Email Marketing, Targeting, Websites
• Selling is Like DatingWendy Comeau
  The behavior of consumers is complex, but there is a systematic set of steps you can take to help turn browsers into buyers. And it's useful on and off the ...
  Benchmarking, Customer Acquisition, Positioning Statements, Sales, Targeting
• Most of What I Know about Marketing, I Learned Waiting on Tables
  Just what has waiting tables got to do with good marketing? Here's what good waiters know, and marketers could do well to focus on.
  Customer Relationships, Customer Satisfaction, Marketing Tips, Sales, Targeting
• 9 Tips for E-Marketing to Teens Wendy Comeau
  I wasn't even spelling "cool" right when I began to understand e-marketing to teens. Here's what you can learn too.
  Marketing Tips, Online Marketing, Segmentation, Targeting, Web Copy, Websites
• Brochure Design: Be So Good Your Competition Weeps Kimberly McCall
  Even with the internet, you still need them. So, here are more tips than you can imagine on designing great marketing brochures.
  Collaboration, Creativity, Hiring Outside Resources, Targeting, Writing
• Marketing Overview
  Here is the process of proper marketing in three steps
  Marketing Analytics, Pricing, Segmentation, Targeting
• Priceline.com - Gambling for Groceries?Allen Weiss
  With the stock of online grocers plummeting, some analysts think the priceline.com auction model will win for groceries. I don't think so, and here's why.
  E-Commerce, Segmentation, Targeting, Value Propositions
• The Problem with E-BooksAllen Weiss
  Barnes & Noble and others are making a serious attempt at the market for e-books. But they're missing a key element, and it spells problems ahead.
  Customer Behavior, E-Books, Targeting, Websites
• How to Target Your Public Relations Toward the PressAllen Weiss
  To do good PR you need to understand what journalists are looking for. This tutorial is based on our insights from a recent conference on PR and the Press.
  Collaboration, Hiring Outside Resources, Measurement, Public Relations, Targeting, Tradeshows/Events, Writing
• Build a Better Tree House for Your Stuff!
  The cool thing about a cyberspace tree house is that you get to grow the tree! Design? Crucial. Blueprints? Awesome. You've got to plan it all out. What do ...
  Customer Engagement, E-Commerce, Positioning, Pricing, Sales, Targeting
• Wireless Advertising to the Rescue?Allen Weiss
  Shares of Yahoo fell last week over concerns about online advertising. Will wireless achieve the elusive relationship between advertising and sales that online advertising is apparently not demonstrating?
  Advertising, Brand Awareness, Email Marketing, Metrics, Mobile Marketing, Targeting, Websites
• Will Pricing Innovations on the Web Survive?Allen Weiss
  Iderive.com has a new pricing model for the web. Will it survive? In fact, will any of the new pricing models, like that of Priceline.com, survive?
  Advertising, E-Commerce, Pricing, Targeting