Targeting

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• Summer: Time to Slice & Dice
  "Building your own opt-in email marketing list is an accomplishment," says Steve Adams in an article at MarketingProfs, "but don't stop there. Once you start reaching out to your list ...
  Customer Satisfaction, Email Marketing, Targeting
• The New Direct Mail: Five Tips to Turn Print Campaigns Into GoldRandy Spurrier
  Twitter and Facebook might make for captivating marketing headlines, but the same savvy Chief Marketing Officers who are embracing social media are also quietly reinventing a less-buzzy marketing technique: direct ...
  CRM, Customer Engagement, Direct Marketing, Marketing Tips, Personalization, Segmentation, Targeting
• I Predict a Sunny Day
  "Predictive analysis has a long and profitable history with direct mail," says Arthur Middleton Hughes in a Pro article at MarketingProfs. "Millions of dollars have been saved by focusing on ...
  Email Marketing, Measurement, Targeting
• Hey! Over Here! We're Buying!
  Good news for retailers! There is one consumer segment that apparently remains ready and willing to buy: Hispanic shoppers. "According to a new study conducted by Experian Simmons for Univision ...
  Advertising, Hispanic Marketing, Marketing Inspiration, Recession, Targeting
• Data-Driven Campaigns: Five Ways to Leverage the Customer Data You Have to Drive Conversions and SalesMorgan Witt
  As marketers, we are all looking to reach "nirvana": targeting the right person with the right message at the right time. It's the clear path to driving conversion rates that ...
  Channel Marketing, Collaboration, Email Marketing, Targeting, Testing
• We Suck!
  When you think of ways you want customers to describe your product or service, you'd probably want them to avoid that most dubious of superlatives: The Worst. But in a ...
  Marketing Inspiration, Marketing Smarter, Targeting
• The Budget-Cutting Blues
  "[T]he degree of uncertainty in business and consumer markets has soared," says John Quelch in a post at Harvard Business Online. "Yet, to conserve cash, most firms are reducing spending ...
  Collaboration, Market Research, Marketing Analytics, Marketing Budgets, Targeting
• Have We Got the Answer for You!
  If you've never visited the MarketingProfs Know-How Exchange—or if it's been a while—why not stop in to see how the community responds to a host of topics, both in real ...
  Collaboration, Creativity, Small Business, Taglines, Targeting
• Managing Email Addresses in B2B: How to Increase Email Coverage of Your Customer BaseRuth P. Stevens
  Everyone's looking to do more with less these days. After comparing the cost of postal mail (about a dollar apiece) with the cost of email (about a penny apiece) any ...
  B2B Marketing, Creativity, Email Lists, Permission Email Marketing, Targeting, Tradeshows/Events, Website Design
• E-Marketing: Greening the Digital ProcessChet Dalzell
  For those of us who were brought up e-marketing, e-shopping, e-dating, e-gossiping—and all things e—we may feel smug that we are truly paperless (are we really?), and thus we are ...
  Digital Marketing, Direct Marketing, E-Commerce, Green Marketing, Marketing Analytics, Targeting
• Why Do You Love That Fake Bag So Much?
  Here comes summer. Soon, tourists will descend on New York for the time of their lives. The shows! The dining! The street vendors hawking fake Louis Vuitton handbags! Needless to say, ...
  Customer Behavior, Customer Satisfaction, Targeting
• Think and Act Like a Nonprofit to Deepen Connections and Build RelationshipsRoger Sametz
  For decades, the prevailing wisdom was that nonprofits should learn from for-profit enterprises how to become "more businesslike." Many nonprofits thus embraced best practices in branding, marketing, service delivery, money ...
  Community, Customer Engagement, Customer Relationships, Marketing Smarter, Nonprofits, Targeting, Value Propositions
• Five Stages of the Purchase Cycle
  Occasionally people may buy on impulse. Often, however, they go through a recognizable purchase cycle. "By targeting specific cycle stages, advertisers can increase relevancy by delivering appropriate messages at the ...
  Advertising, Brand Awareness, Customer Behavior, Keywords, Search Engine Marketing, Targeting
• The Seven-Second Rule
  When subscribers open email messages, you have about seven seconds to answer their most important question: "What's in it for me?" According to Steve Adams, the best way to prove ...
  Email Marketing, Personalization, Targeting, Writing
• Your ROI's Sick? Don't Blame the Downturn.
  Jon Miller wrote an interesting article for MarketingProfs last summer that deserves a second look. Its title: "The Definitive Guide to B2B Marketing in a Recession." ('Nuff said?) One point ...
  B2B Marketing, Lead Generation, Lead Nurturing, Recession, ROI, Targeting
• Working Miracles, One by One
  "Now more than ever, the email channel in particular is being asked to contribute higher revenue," says Stephanie Miller in a post at the Daily Fix blog. "Yet, we all ...
  Customer Experience, Customer Retention, Email Marketing, Landing Pages, Targeting
• It's OK to Repeat Yourself
  The news is out: consumers are changing their buying—and search—habits. SearchIgnite reports that users are taking longer to make purchase decisions online: the average time between when they click on an ...
  Customer Behavior, E-Commerce, Pricing, Search Engine Marketing, Targeting, Web Analytics
• Seek and Ye Shall Find Our Event
  When you plan an event, you pull out all the stops. So, too, should it be with your event promotions. Apogee Search's Brian Combs suggests in a recent MarketingProfs article ...
  Copywriting, Keywords, Landing Pages, PPC Campaigns, Search Engine Marketing, Search Engines, Targeting
• That Is So Yesterday
  Important Notice: Your Customer Behavior newsletter will continue to bring you the kinds of articles you've come to expect and enjoy—but now, with a new name! Beginning with this edition, ...
  Advertising, Customer Behavior, Social Networking, Targeting
• Improve Your Email Marketing Through SegmentationMichael Clark
  Not all customers are alike, and what appeals to one may not interest another. Therefore, it is important that you connect the message you are sending to your customers' differing ...
  Email Lists, Email Marketing, Segmentation, Small Business, Surveys, Targeting