Targeting

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• Eight Reasons for Small Businesses to Dip Their Toes in the Email Marketing PondWendy Lowe
  When Shop.org surveyed retailers for its State of Retailing Online 2009 report, it found that email was the most-mentioned successful tactic overall. What are you waiting for...?
  Customer Engagement, Direct Marketing, Email Marketing, Small Business, Targeting
• Online Video Ads Delivering Value: Ad Execs, Media Buyers
  Advertisers are warming up to online video as a means to reach targeted audiences: 56% of ad agency executives and media buyers say online video advertising is more effective or ...
  Advertising, Research Summaries, Targeting, Videos
• Put Your Brand to Work: Build an Architecture for EngagementBrandon Walsh
  You've done your homework and designed a strategic brand program. You've found insight through research, learned what makes your constituents tick, established a strong brand foundation, developed a framework for ...
  Brand Awareness, Branding, Customer Engagement, Social Media, Targeting, Websites
• Behaviorally Targeted Ads More Valuable, Effective
  Behaviorally targeted (BT) advertising generated on average 2.68 times the revenue per ad as non-targeted run-of-network (RON) advertising in 2009, while average CPMs for behaviorally targeted advertising were over twice ...
  Advertising, Research Summaries, Targeting
• The Best Bang for Your Buck
  "According to the 2009 Spencer Stuart survey of more than 300 senior-level marketers," write Kevin Clancy and Peter Krieg in a Pro article at MarketingProfs, "55% said emphasis on a ...
  Marketing Analytics, Segmentation, Targeting
• Start With the Basics
  When we create and evolve lead-generation programs, we tend to focus on strategies, tools and goals. It's just as important, however, to plan for the management of all the data ...
  Lead Generation, Segmentation, Targeting
• Profiling Green Moms: What Marketers Need to KnowAndrea Learned
  We are in a perfect storm brought on by the economic downturn, emerging consumer interest in sustainability, and the power of social media. And whether for reasons of cost savings ...
  Green Marketing, Personas, Recession, Segmentation, Targeting, Women
• Five Risks to Take in '10
  In a recent Search Engine Land article, Andrew Goodman predicts that the biggest risk in 2010-2011 for search marketers may lie in working with outdated assumptions about the size and ...
  Facebook, Google, Search Engine Marketing, Targeting
• Case Study: How Pioneer Achieved a Whopping 60%+ Click-Through Rate for Its Online AdsKimberly Smith
  Here's how Pioneer Electronics earned amazing click-through rates on its targeted online ads.
• Hurry Up or You'll Be Sorry!
  Some companies seem addicted to email campaigns that shout breathless, time-sensitive offers. Each week, it seems, they tell subscribers about special deals that simply can't be missed—only to make a similar ...
  Email Campaigns, Metrics, Personalization, Targeting
• How to Be Successful With New Web InitiativesChristian Shea
  One of the traps that many organizations fall into when launching a new Web initiative is putting the focus of the project on new technology or new functionality. Instead, you ...
  Benchmarking, Customer Engagement, Management, Targeting
• Online Remarketing Most Underutilized
  Among online marketing tactics available to Web marketers, remarketing––bringing back users that abandon a website––is the most underutilized, according to a survey conducted by SEMPO and Advertise.com.
  Online Marketing, Research, Search Engine Marketing, Targeting
• The Surprising Evolution of Online Marketing in Software SalesJayson Gehri
  Online marketing is nothing new for software marketers. It's only natural that the software industry and computer-software users migrated to the Internet early on. So although the idea of online ...
  Marketing Smarter, Online Marketing, Personalization, Targeting
• Mobile Marketing Not for Everyone
  Mobile marketing is on track to grow 27% to a $2.1 billion market in 2010, according to the Mobile Marketing Association. The total mobile audience is still relatively small, however, ...
  Consumer Electronics, Mobile Marketing, Research, Research Summaries, Survey Data, Targeting
• Why 70% of Facebook 'Fans' Don't Want Marketing, and What You Can Do About ItMorgan Stewart
  Most consumers who use Facebook and are a "fan" of a company or brand don't believe they have given those companies permission to market to them; many don't believe marketers ...
  Community, Customer Engagement, Facebook, Social Media, Targeting
• Marketing to the New Gen XDave Sohigian
  Most businesses are well aware of how to market to Generation Xers (those born 1961-1981) mainly because so many people in business today are part of Generation X. But as ...
  Customer Behavior, Marketing Tips, Segmentation, Targeting
• Just Show Me What You Want
  When you have products or services that customers don't buy on a regular basis—for instance, big-screen televisions or luxury excursions on the Orient Express—targeted email offers based on previous purchases ...
  Email Marketing, Market Research, Targeting
• Ten Steps for Creating a FANtastic Facebook Fan PageMari Smith
  The following 10 elements of dynamic Facebook fan pages will set you head and shoulders above the rest (and keep your fans coming back for more).
  Advertising, Facebook, Landing Pages, Networking, Targeting, Twitter, Writing
• Make This List, and Check It Twice
  If you sell products to consumers, the year-end holidays are a make-or-break big deal. So, making sure online buyers find you easily and happily by planning your search strategy ahead ...
  Keywords, Market Research, PPC Campaigns, Search Engine Marketing, Targeting, Web Content
• Consumers Dislike Behavioral Targeting
  Most US adults (66%) do not want marketers to tailor advertisements to their interests, and only 47% appreciated getting targeted discounts.
  Advertising, Customer Behavior, Research, Segmented Research Data, Targeting, Websites