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• Are People Who Share Better to Have Around than Subscribers?Mark Goren
  Http://www.mpdailyfix.com/images/Two_bee-eaters_sharing_food.jpg
  Blogging, Content, Facebook, RSS, Twitter
• Take off Your Twitter Goggles: Why Marketers Still Need a Blogging StrategyClay McDaniel
  Twitter may be the all the rage, but it's not yet time to pull the plug on your corporate blog and stop monitoring all the blogs where people talk about ...
  Blog Monitoring, Blogging Strategy, Brand Ambassadors, Community, Corporate Blogging, Keywords, Marketing Smarter, Social Media, Twitter
• Are You Socially Acceptable?
  One reason social media sites have caught on like wildfire among users is that, by and large, they operate on basic principles of social decency. Now, be honest: Do your ...
  Community, Customer Engagement, Interactive Marketing, Social Media, Twitter, YouTube
• How to Develop a Successful Facebook PageMark Ivey
  Facebook Pages are good for building your brand and creating conversations, allowing users to get more deeply connected with your business. Recent changes have improved their functionality. Check out the ...
  Brand Equity, Community, Facebook, Management, Marketing Tips, Services Marketing, Social Media, Twitter, Videos, Writing
• Tweet Like You Mean It
  Lots of companies are scrambling to see how they can use Twitter to promote their products and services. But a few good tweets can also provide great customer service. Glenn ...
  Customer Behavior, Customer Service, Thought Leadership, Twitter
• Twitter Lessons from the Lunch Cart
  "Twitter is still a scary, untamed frontier for many businesses," Fortune wrote recently. We hear a similar refrain from the marketers who are part of the MarketingProfs community: They know ...
  Community, Creativity, Customer Engagement, Social Media, Twitter
• Case Study: Twitter + Coffee = A Delicious Elixir for Customer Acquisition and SalesChristian Gulliksen
  The Houston-area coffee shop was just one among many, until it found Twitter. Today, the Coffee Groundz is ground zero among local social-media fans—and sales have soared.
• Social Media Popularity Skyrockets
  Social networks have exploded in popularity in the past year: More than 4 in 10 (43%) among those who are online now use social networking sites, such as Facebook, MySpace, ...
  Community, Facebook, Research, Social Media, Social Networking, Twitter
• Tweet Me to Juicy World Renown!
  Heads-up, all of you out there who market to moms: Food mogul Nestlé is using Twitter to promote Juicy Juice—the super-popular, and now vintage, juice-box brand that caters to kids. ...
  Advertising, Interactive Marketing, Social Media, Twitter, YouTube
• Why Businesses Should Podcast
  "What's the deal with podcasting, anyway?" Kyla Cullinane asks Christopher S. Penn in this most recent video produced by MarketingProfs. Kyla gets to the heart of the issue immediately, and ...
  Email Marketing, Google, Marketing Smarter, New Media, Podcasting, Promotions, SEO, Social Media, Twitter, Videos, YouTube
• Social Media 101: Use Twitter to Attract Prospects and Engage CustomersDebra Ellis
  Before you enter the relatively new frontier of social media, you need an action plan. Although the costs are low, social media tools require extensive maintenance to be effective. Your ...
  Customer Acquisition, Customer Engagement, Customer Retention, Google, Marketing Tips, Social Media, Social Networking, Twitter
• Team Up for Social Media
  Managing your social-media presence can be a full-time job. And in a pair of videos embedded at the HubSpot blog, Mike Volpe interviews Paula Bergs about Southwest's Emerging Media team, ...
  Facebook, Marketing Inspiration, Measurement, SMS, Twitter
• You Have Much to Learn, Grasshopper
  In a post at the Marketing Minute, blogger Drew McLellan admits he gets some rather strange mail. "But I have to say," he notes, "chocolate-covered grasshoppers might just top the ...
  Blogging, Recession, Twitter, Word-of-Mouth, YouTube
• Case Study: Generating Serious B2B Buzz With Dead Bugs... and VideoKimberly Smith
  Entrepreneurs, by definition, don't play it too safe. So for a company that serves startups and small businesses, what better way to launch a rebranding campaign and generate buzz than ...
• Twitter and Trolls and Squatters... Oh My!
  Recently, St. Louis Cardinals manager Tony La Russa sued Twitter for the misappropriation of his name by an anonymous account holder (the now vacant @TonyLaRussa) who had a whopping four ...
  Community, Social Media, Social Networking, Twitter
• Look to Your Own DNA
  Different people have had different reactions to our hobbled economy. Some are heartsick over tough choices made to keep a company solvent; others might thrill to the thought of newly ...
  Marketing Smarter, Recession, Twitter, Word-of-Mouth
• Steven Berlin Johnson on 'Why Twitter Matters'
  Those of you who attended the MarketingProfs B2B Forum this week got a chance to see Steven Berlin Johnson's Monday keynote. As it turns out, it was amazing timing, ...
  B2B Marketing, Creativity, Customer Engagement, Social Media, Social Networking, Twitter, Videos, YouTube
• The Sweet Sound of the B2B Tweet
  Unsure of the worth of a B2B tweet? That's not surprising. After all, the Twitter rage is much more of a B2C social media thing, right? Well, not according to ...
  B2B Marketing, Customer Relationships, Social Media, Twitter
• Is Twitter a Critical Part of your Resume?Paul Dunay
  The short answer is .... In a recent article in the NY Times called Tweeting Your Way to a . They talk a lot about people who have found a ...
  Content, Twitter
• Marketing Addictionary: 'Bird-of-mouth'
  Bird-of-mouth (noun): The spreading of news or information via Twitter.
  Copywriting, Creativity, Twitter, Word-of-Mouth