Contributed by Ayaz Nanji
- Print Perseveres: The Most Popular Book Formats in the US
Most American adults still read books in the traditional print format, according to recent research from the Pew Research Center.
- The Technology Habits of Americans Age 50 and Older
Most Americans age 50 and older are texting to keep in touch, using both a computer and smartphone, and connecting ...
- The Educational Backgrounds of Digital Marketers
Most digital marketers in the United States have at least a bachelor's degree, according to recent research from Hafiz Muhammad ...
- Getting to Know Gen Z: Beliefs, Preferences, and Behaviors
Americans age 15-19 are more likely than older consumers to believe success comes from hard work, care about identity-based issues, ...
- What B2B Buyers Want: Sales Outreach and Content Preferences
B2B buyers like to hear from vendors early in the research process, prefer email to phone calls, and want tailored ...
- Why Consumers Leave E-Commerce Sites and Apps Without Purchasing
High shipping cost is the top reason consumers abandon e-commerce sites and apps without purchasing, according to recent research from ...
- Social Media Use in 2018: Platform, Age, and Visit Trends
YouTube and Facebook are the social networks most used by US adults, according to recent research from the Pew Research ...
- Coke vs. Pepsi; iPhone vs. Android: How Rival Brands Fare on Social
How do rival brands such as Coca-Cola and Pepsi perform on social media? Which competitors are getting referenced more and ...
- The Ad Formats and Categories Consumers Like Most
Among the various advertising formats, television ads are the still the most liked by consumers, according to recent research from ...
- Why Content Is Getting Fewer Shares on Social Networks
The median number of shares content pieces receive on social media has fallen over the past two years due largely ...
- What Millennials Would Do With an Extra $1,000
Millennials are most likely to spend an extra $1,000 on paying down or paying off debt, according to recent research ...
- Executive Survey: How AI and Automation Will Change Work
Some 69% of senior business executives say they think the term "workforce" will eventually encapsulate both human employees and intelligent ...
- The Top 25 B2B Products From Silicon Valley Tech Companies
SurveyMonkey creates the best-liked B2B software products among Silicon Valley tech companies, according to recent research from G2 Crowd.
- What Leads to Bad Brand Experiences?
Consumers say negative interactions with staff is the top cause of bad brand experiences, according to recent research from InMoment.
- What Goes Viral: Learnings From 100,000 Popular Content Pieces
Which types of Web content get shared most on social media? Do format, length, and domain authority correlate to more ...
- The 15 Most Visited Web Properties by US Consumers
Web properties owned by Google were the most visited by consumers in the United States last month, according to recent ...
- Corporate America's Most Broken Internal Processes
More than half of workers at corporations in the United States say their firm has at least one broken process ...
- The State of PR Jobs: Hiring and Salary Trends
The number of people employed as public relations specialists and managers in the United States has steadily risen over the ...
- B2B Demand Generation: Marketers' Favorite Tactics
B2B marketers say email is the most effective demand generation channel for both sparking early-stage engagement and driving later-stage conversions, ...
- How Consumers Feel About Haggling
There are big differences in how people from different nations feel about haggling over prices, according to recent research from ...
- Local Reviews: Which Platforms Do Consumers Post on Most?
Since 2015, Google has outpaced Facebook, Yelp, Foursquare, and TripAdvisor in local business reviews, according to recent research from BrightLocal.
- The Retail Email Marketing Tactics Consumers Appreciate Most
Consumers say the inclusion of relevant product recommendations is the email approach they appreciate most from retailers, according to recent ...
- Account-Based Marketing Trends: Top Channels, Priorities, and Challenges
Marketers say personalized content is the most effective digital channel they use for engaging account-based marketing (ABM) accounts, according to ...
- IT Buyer Behavior: Top Research Channels and Loyalty Drivers
IT buyers tend to research products/services across a wide range of online channels, prefer to be contacted by vendors via ...
- How Color Impacts Fashion Brands' Instagram Engagement
Do images from fashion brands that feature certain colors tend to garner more engagement on Instagram? To find out, Corra ...
- Which Fortune 500 Brands Excel at Marketing to Potential Employees?
Which large corporations in the United States excel at marketing to potential employees and at inspiring current employees to share ...
- The Top Super Bowl Ads According to Biometric Tracking
Among this year's Super Bowl commercials, an ad from Tide did the best job of emotionally engaging audiences, according to ...
- Event Marketing Trends: Top Promotional Channels, Motivations, and Challenges
Event marketers say email is the most effective channel for promoting professional live events, such as conferences, according to recent ...
- The State of Chatbots in 2018: Top Benefits and Challenges
Consumers say the primary benefit of chatbots used by brands for customer service is their 24-hour availability, according to recent ...
- The 10 Biggest Winners and Losers on Google Search in 2017
YouTube had the biggest gains in number of searches on Google search last year, and Reddit had the biggest drop, ...
- Creative Trends: 11 Image, Video, and Music Styles on the Rise [Infographic]
Which types of professional images, videos, and music pieces are trending? To find out, Shutterstock examined data from billions of ...
- What Brands Value in Marketing Agency Pitches
Agencies overestimate the importance of reputation and underestimate the importance of cost/value when pitching brands, according to recent research from ...
- Marketers' Top SEO Priorities for 2018
Marketers say social media, on-site optimization, and content creation are their top search engine optimization (SEO) priorities this year, according ...
- How Many Mobile Push Notifications Are Too Many?
How many push notifications from an app are too many? At what point do consumers start disabling notifications and stop ...
- Programmatic Media Buying Trends: Top Approaches, Motivations, and Concerns
Most marketers are now conducting at least some of their media buying programmatically, according to recent research from The Association ...
- What Marketers Get Wrong (And Right) About Different Generations
Do marketers' beliefs about generations match with how those age groups see themselves? What are the big things that brands ...
- Do Consumers Want Businesses to Take Political and Social Stands?
Most US consumers say it is important for businesses to take a stand on social/political issues, but most also say ...
- Email Benchmarks: How Welcome, Birthday, and Win-Back Messages Perform
Do welcome, birthday, and win-back email messages sent by brands make it into consumers' inboxes—and when they do, do they ...
- Would Consumers Rather Lose Their Phones or Their Wallets?
How important have smartphones become to modern life? Would consumers rather lose their phones or their wallets?
- The Buying, Device, and Content Behavior of Amazon Customers
Most consumers who use Amazon to shop visit the e-commerce platform at least once a week, according to recent research ...
- What Consumers Pay Attention to in Local Business Reviews
Average star rating is what most consumers pay attention to when evaluating a local business based on its online reviews, ...
- The Brand-Content Preferences of Different Age Groups
Which types of content do consumers of various ages want to see more of from brands? Do some content formats ...
- Google Search Trends: How Online Shoppers Find Purchase Ideas and Inspiration
Online shoppers looking for purchase ideas and inspiration are increasingly using search queries that include terms like "ideas," "shopping list," ...
- What Consumers Value Most in Retail Apps
Consumers say speed is the most important feature of a mobile retail application, according to recent research from SundaySky.
- The Fashion-Shopping Habits of Millennial Women
Social media influencers now surpass friends and family as the primary source of fashion ideas and recommendations for Millennial women, ...
- The State of Video Marketing: Distribution, Topic, and Budget Trends
Marketers say social media is the best distribution channel for digital videos, according to recent research from Magisto.
- How News Publishers Are Approaching Native Advertising: Creation and Sales Trends
Just over half of news publishers say they now offer native advertising options on their platforms, according to recent research ...
- How Millennial, Gen X, and Boomer Employees Are Viewed at Work
Which generation of workers in the United States is viewed as being the most valuable by co-workers? How do the ...
- Marketers' Top Mobile Advertising Challenges
Marketers say their biggest challenges with mobile advertising are opaque data and a lack of internal knowledge about the approach, ...
- The Top Influencer Marketing Trends and Challenges of 2018
Most B2C marketers who run influencer campaigns plan to increase or maintain their budgets for those programs this year, according ...
- The State of B2B Programmatic Advertising
Most B2B firms are now buying or selling advertising programmatically, according to a recent report from Dun & Bradstreet and ...
- 2018 Digital Marketing Plans: Budget and Tactic Trends
Most firms (93%) expect to increase their spend on digital marketing in 2018, according to recent research from Ascend2.
- Small Business Digital Marketing Trends for 2018 [Infographic]
Most small business owners expect to use social media content to acquire new customers in 2018, according to recent research ...
- The 2018 Trends Marketing Executives Feel Least Prepared For
Marketing executives say artificial intelligence, augmented/virtual reality, and voice search are the 2018 trends they feel most unprepared for, according ...
- The 2018 Hiring Outlook for Marketing and Advertising Jobs
Most marketing and advertising executives in the United States expect their firms to maintain their current staffing levels for creative ...
- The Advertising Media That Consumers Trust Most
Consumers in the United States say television and print are the advertising media they trust most, according to recent research ...
- The Five Most Shared GIFs of 2017
The most shared GIFs of 2017 were of a man blinking and a baby crying, according to recent research from ...
- The Impact of In-Home AI-Powered Devices on Holiday Shopping [Infographic]
Some 38% of consumers who own an in-home AI-based assistant say they would consider using their device to holiday-shop, according ...
- Global Ad Spend Forecast for 2018
Global advertising expenditure is expected to grow 4.1% in 2018 and reach a total spend of $578 billion by year's ...
- Facebook 3Q17 Advertising Benchmarks
The average clickthrough rate (CTR) of Facebook ads increased both year over year and quarter over quarter in 3Q17, according ...
- The Gmail Effect: How Consumers' Email Preferences Have Changed
The proportion of marketing-email subscribers who use Gmail for those subscriptions has jumped 76% since 2014, according to recent research ...
- What Entices Holiday Shoppers Into Physical Stores
Male holiday shoppers are more likely than female holiday shoppers to be drawn into brick-and-mortar stores by online ads and ...
- How Local Businesses Are Advertising This Holiday Season
Facebook is the most popular channel with local businesses for running advertising campaigns this holiday season, according to recent research ...
- The Benefits of E-Commerce for B2B Firms
Most B2B decision-makers expect e-commerce to drive business growth in the coming years, according to recent research from CloudCraze.
- Is Email Marketing Performance Improving?
Most marketers say the effectiveness of their email marketing campaigns is improving, according to recent research from Return Path and ...
- The Keys to Successful Shopper-Retailer Delivery Communication [Infographic]
Consumers expect to be notified quickly by retailers when there is an issue with their shipment or when their delivery ...
- The Three Content Types That Most Influence E-Commerce Purchases
Consumers say detailed product descriptions, images, and customer reviews are the three content types that most influence their purchases on ...
- Webinar Benchmarks: Marketing, Scheduling, and Length
What are the most popular methods for promoting webinars? When do people tend to register for webinars? And how long ...
- The Impact of 17 Factors on Google Search Rank
Direct website traffic is the factor that most influences how well pages rank on Google's search engine result pages (SERPs), ...
- Social Media and Blog Usage by Fortune 500 Companies in 2017
Fortune 500 companies are increasingly using visual social networks such as Instagram, YouTube, and Snapchat, according to recent research conducted ...
- The Top Social Networks for Sharing Holiday and Life-Milestone Updates
Facebook is the most popular social network with consumers for posting updates about holidays and life milestones, according to recent ...
- How Americans Feel About Amazon, Apple, Facebook, Google, Microsoft, and Twitter
Americans would be most disappointed if Amazon, among major tech companies, were to disappear, and they would be least disappointed ...
- How to Stand Out in Email Inboxes on Black Friday and Cyber Monday [Infographic]
Want your marketing emails to break through all the noise on Black Friday and Cyber Monday? Then consider sending them ...
- Learn From Google: The Five Traits of Successful Teams at Google
What makes a team effective at Google? Which qualities set successful groups apart from other groups in the company? See ...
- The Characteristics of Highly Shared Infographics
Infographics that garner an above average number of shares on social media tend to come from high-quality domains, tend to ...
- The Huge Impact of Amazon This Holiday Season (And How Retailers Can Compete)
Most online shoppers expect to make at least one-fourth of their holiday purchases on Amazon this season, according to recent ...
- What Makes Consumers Loyal to Brands?
Consumers say consistently good customer service is the top factor that makes them loyal to brands, according to recent research ...
- Influencers' Top Social Networks for 2018
Most social media influencers expect Instagram to be the network they focus on most next year, according to recent research ...
- The 15 Brand Logos That Appear Most Often on Instagram and Twitter Posts
The logos of McDonald's and Nike appear most often in images posted on Instagram and Twitter, according to recent research ...
- Paid-Search Trends for 3Q17: Which Devices Are Driving Clicks?
The proportion of clicks on Google paid-search ads originating from smartphones increased significantly between the third quarter of 2016 and ...
- The Use of Account-Based Marketing Among B2B Agencies
Two-thirds of B2B agency marketers say their firm is using an account-based marketing (ABM) approach, according to recent research from ...
- Are Younger Consumers Over Email?
Most younger US consumers say their use of email has increased over the past few years, and most say they ...
- The Best Way to Improve Online Conversion Rates
In-house and agency marketers alike say conducting A/B testing is the best way to improve online conversion rates, according to ...
- Meet the Affluencers: How Some Wealthy Americans Influence Purchasing [Infographic]
A group of affluent consumers in the United States has a significant impact on sales across all categories and strongly ...
- The 10 Most Relevant Brands With US Consumers
Consumers in the United States say Apple, Google, and Amazon are the most "relevant" brands, according to recent research from ...
- Are These Five Marketing Buzzwords and Concepts Overhyped?
Nearly half of marketers say artificial intelligence is an overhyped idea/term, according to recent research from Resulticks.
- How Agencies Are Helping Brands With Social Media Marketing
Brands are employing marketing agencies to help with a wide range of social media efforts, including content creation, monitoring, strategy, ...
- Blogging Trends: Typical Post Length and Publishing Frequency
Bloggers are writing more long posts, spending more time crafting pieces, and publishing less frequently this year than in years ...
- Halloween 2017: Shopping and Costume Trends
Consumers in the United States are expected to spend $9.1 billion on Halloween-related products this year, up from $8.4 billion ...
- The Personal Information Consumers Will Share With Brands
Most consumers are willing to share their email address with brands but are hesitant to share other information, such as ...
- How Long Does It Take to Create a Piece of Content?
Most marketers say it takes between one and six hours, on average, to create a piece of content, according to ...
- The Most Common Marketing Organizational Structures
What are the most used marketing organizational structures? How do these approaches correlate to revenue growth?
- The Most Effective Number in Article Headlines [Infographic]
Which number in headlines for list-based articles/blog posts is correlated to the most social shares? To find out, Venngage examined ...
- The 25 Brands US Consumers Feel the Most Loyalty Toward
Consumers in the United States feel the most loyalty toward—among major brands—Amazon's e-commerce store and Google's search engine, according to ...
- The State of E-Commerce Ad Retargeting [Infographic]
Most major e-commerce sites in the United States are now using Facebook's advertising retargeting options, according to recent research from ...
- What's Popular With Teens: Top Social Networks, Fashion Brands, and Restaurants
Snapchat and Instagram are the favorite social networks of teenagers in the United States, according to recent research from Piper ...
- Television Advertising in 2017: Audience, Cost, Duration, and Genre Trends
The US television audience for the 2017-2018 season consists of 304.5 million viewers and 119.6 million households, according to recent ...
- 2018 Marketing Salary Guide: Pay Forecasts for Brand and Agency Positions
The median starting salary for a corporate chief marketing officer (CMO) in the United States is expected to be $164,000 ...
- What Smart-Speaker Owners Use Their Devices For
Some 42% of owners of voice-activated smart speakers say their device has become essential to their life, according to recent ...
- The 10 Most Valuable Global Brands in 2017
Apple and Google are the two most valuable global brands, according to recent research from Interbrand.