Contributed by Ayaz Nanji
- Is B2B Marketing and Sales Messaging Improving?
Most B2B buyers say the marketing and sales communications they receive from brands have improved over the past few years, ...
- SEO Trends for Publishers: Ranking Factors and AMP Impact
Content from publishers that ranks well on Google tends to be lengthier, more shared on social media, and more relevant ...
- The Evolution of 13 Famous Logos [Infographic]
How have iconic logos evolved over time? Do logo changes tend to correspond to periods of revenue growth for brands?
- Which Factors Most Influence B2B Purchase Decisions?
B2B buyers say the factors that most influence their purchase decisions are the total cost of ownership and whether a ...
- The Most Effective Email Marketing Tactics in 2017
Marketers rank message personalization and creating meaningful calls to action as the two most effective email tactics, according to recent ...
- The Top Workplace Productivity Killers, Email Mistakes, and Overused Buzzwords
Enterprise workers say wasteful meetings and excessive emails top are the productivity killers at their jobs, according to recent research ...
- Micro-Influencers vs. Macro-Influencers: Whose Posts Are More Effective? [Infographic]
Instagram micro-influencers and macro-influencers garner similar average engagement rates on sponsored posts, according to recent research from Mediakix.
- Google and Facebook Dominate US Digital Ad Market
The digital ad market in the United States is largely a duopoly controlled by Google and Facebook, according to recent ...
- Why Consumers Call Out Brands on Social Media
Nearly half (46%) of consumers in the United States say they have used social media to publicly call out brands ...
- The Content Preferences of LinkedIn Members [Infographic]
LinkedIn members most prefer to see content on the platform that is both educational/informative and relevant to their specific interests, ...
- Email Behavior in 2017: When, Where, and How People Check Messages
Most American adults check both their work and personal email every few hours throughout the day, according to recent research ...
- The Five Essential Mobile Apps
Americans rank Facebook as the most important app on their smartphones, according to recent research from comScore.
- How Americans Use Social Media to Access News in 2017
Most Americans now use social media to get at least some of their news, according to a recent report from ...
- The 40 Most Common SEO Mistakes [Infographic]
Which search engine optimization (SEO) mistakes appear most often on websites? To find out, SEMRush used its site audit tool ...
- What B2B Sales Teams Need From Marketing to Win Deals
B2B sales leaders say they could win more deals if their marketing teams delivered better messaging and more qualified leads, ...
- How Events Are Marketed to, and Found by, Attendees
Attendees most commonly learn about work-related events/conferences through word-of-mouth and email newsletters, according to recent research from XING Events.
- The 10 Industries Most Distrusted by US Consumers
The oil/petroleum and marketing/advertising industries are the most distrusted by consumers in the United States, according to recent research from ...
- Why Consumers Use E-Commerce Apps
Consumers use e-commerce mobile apps mostly to receive deals/offers, for the flexibility to buy anytime, and to compare prices, according ...
- When and Where Consumers Use Search Engines to Find Local Businesses
Consumers searching online for local businesses typically plan to visit/book an appointment within the next two days, according to recent ...
- The Qualities of an Effective CMO
Senior marketers say the most important quality/ability of a successful CMO is to be the voice of the customer at ...
- The Preferences of Millennial B2B Buyers
Some 82% of B2B buying committees now include at least one Millennial employee, according to recent research from SnapApp and ...
- The Top Hopes and Fears of Would-Be Small Business Owners
Gaining greater independence is the top reason people say they would start a small business, according to recent research from ...
- LinkedIn Data: The 10 Highest-Paying Jobs and Fields of Study
Orthopedic surgeon is the highest-paying job title in the United States, and computer science is the highest-paying field of study, ...
- The State of B2B Marketing Automation in 2017
Most B2B marketers are already using or plan to use some form of marketing automation technology, according to recent research ...
- The Content Structures, Processes, and Tools Most Used by Marketers
Most marketers say their company has style guidelines in place for content, but less than half say their firm has ...
- The Most-Deleted and Least-Used Mobile Apps [Infographic]
Fitness/health and productivity mobile apps are the most deleted types of programs from consumers' smartphones, according to recent research from ...
- Facebook Advertising Benchmarks for 2Q17
The average clickthrough rate on Facebook ads increased significantly between the second quarter of 2016 and the second quarter of ...
- The Customer Service Issues That Annoy Consumers Most
Consumers say the customer service issues most likely to make them stop doing business with a company are uninformed agents ...
- How B2B Marketers Follow Up With Event Leads
Most B2B marketers take at least four days to follow up with leads after in-person events, according to recent research ...
- Email Deliverability Benchmarks: What Share of Messages Make It to Inboxes?
Some 20% of email messages sent by marketers never make it to their intended recipients' inboxes, according to recent research ...
- What's Hot (and What's Not) in Online Retail [Infographic]
Which keywords and products have been hot with online shoppers in 2017? To find out, SimilarWeb examined data for branded ...
- The Most Important Attributes of Effective Online Influencers
Consumers say they are most likely to trust online influencers who come across as credible and who appear to have ...
- The Engagement Gap: How B2B and B2C Firms Are Missing the Mark
Most marketers say they have a deep understanding of how to engage consumers, but many consumers do not agree, according ...
- The Content Types That Generate the Highest-Quality Leads
Marketers say research reports and videos/motion graphics are the content types that generate the leads most likely to convert, according ...
- The Measurable Impact Reviews and Ratings Have on Sales
How much of an impact do reviews and ratings have on online sales? Does the number of reviews and ratings ...
- The Influence of Instagram on Fashion Decisions [Infographic]
Nearly three quarters (72%) of Instagram users say they have made a fashion- or beauty-related purchase after seeing the product ...
- The 10 Biggest Advertisers in the United States
Procter & Gamble is the company that spent the most on advertising in the United States during the first quarter ...
- How Digital Ad Frequency Impacts Awareness and Purchase Intent
Exposing consumers to digital ad campaigns multiple times increases brand awareness and purchase intent, but the benefits diminish after a ...
- Email Subject Line Length: Is Brevity Better?
Emails with shorter subject lines tend to garner significantly higher open rates and click rates, according to recent research from ...
- Sales Cadence Benchmarks: How Often Reps Contact Leads
More than half of leads given to sales teams are never contacted by a representative or they're contacted only once, ...
- Instant Gratification Nation: The Impatient American Consumer [Infographic]
Many Americans say technology has made them more impatient today than they were five years ago, according to recent research ...
- Email Etiquette: Are Acronyms, Memes, and Emojis Appropriate in Work Messages?
You should avoid using acronyms, emojis, memes, GIFs, and all-caps in your work emails if you want to come across ...
- The 15 Best Cities for Finding a Digital Marketing Job in 2017
San Francisco is the US city offering the most jobs (per capita) for digital marketers seeking employment, according to recent ...
- How Holiday-Themed Email Campaigns Perform
Holiday-themed email campaigns from brands tend to have lower open rates and higher conversion rates than non-themed campaigns, according to ...
- The Content Qualities That Most Influence B2B Purchasing Behavior
Prospective buyers of B2B products find content to be most useful when it speaks to needs/pain points and provides specifications, ...
- The Google Search Volume of Major Brands vs. Challenger Brands [Infographic]
How much more are major, established brands searched for on Google compared with smaller, challenger brands? An analysis by SLANT ...
- The Incredible Amount of Data Generated Online Every Minute [Infographic]
Users of the Internet generate 2.5 quintillion bytes of data each day, on average, according to recent research from Domo.
- The 10 Brands US Consumers Feel Most Intimately Connected With
Consumers in the United States say Apple and Disney are the two brands they feel most intimately connected with, according ...
- Winter Is Coming: What Retailers Can Do to Prepare for the Holidays
Retail marketers say developing content and promotions well ahead of time is the most effective thing that can be done ...
- Online vs. In-Store: How Consumers Prefer to Shop
Most adult consumers in the United States still prefer to shop in physical retail stores rather than online, according to ...
- The Top 15 US Web Properties and Mobile Apps
Google and Facebook control both the most-visited Web properties and the most-used mobile apps in the United States, according to ...
- Consumers' Biggest Pet Peeves With E-Commerce Sites
Consumers say their biggest pet peeves with e-commerce sites are poor navigation and opaque pricing, according to recent research from ...
- YouTube Advertising Benchmarks by Age, Device, and Industry
Older audiences tend to pay more attention to video ads on YouTube, and they also tend to be more costly ...
- The Martech Purchase Process: How Buyers Evaluate Vendors
Prospective buyers of marketing technologies rank demos, test drives, and self-driven online research as the most valuable methods for evaluating ...
- How Email Is Accessed in 2017: Top Devices, Platforms, and Clients
More emails are now opened on mobile devices than via webmail clients or desktop software, according to recent research from ...
- Is Amazon a Friend or Foe to Its Merchants?
Most merchants that use Amazon.com as a sales channel are worried that the e-commerce giant will one day become a ...
- How Important Are Free and Expedited Shipping to Shoppers?
Most consumers say free shipping is the most important option an e-commerce site should provide during checkout, according to recent ...
- Paid Social Media Budgets: Network Ad Spend Trends
Facebook is already the most used social network by marketers for advertising, and it is also the platform marketers are ...
- Podcast Advertising: Revenue and Format Trends
Total advertising revenue for the largest podcasting organizations jumped 72% between 2015 and 2016, according to recent research from the ...
- The Post-Purchase Experience: What Consumers Want
Consumers say retailers and manufacturers of B2C products could most improve the post-purchase experience by offering better technical assistance, according ...
- The State of OTT Video Viewing: Top Devices and Platforms
Some 51 million US households now engage in over-the-top (OTT) streaming of video content—i.e., via the Internet to a television ...
- The 20 Most Effective Numbers in Facebook Post Headlines
List-post headlines that include the number 10 garner more engagement on Facebook, on average, than headlines that include other numbers, ...
- Customer Referral Programs: Top Methods and Rewards
The most effective method for a current customer to refer a potential customer to a business is a verbal recommendation, ...
- How Salespeople Improve Their Skills
Most salespeople turn to their peers and networks for tips on how to improve professionally, rather than rely on team ...
- What Differentiates High-Performing Marketing Teams
High-performing marketing teams are more likely than underperforming marketing teams to focus on the customer experience, coordinate closely with Sales, ...
- The Remarkable Reach of Traditional Radio
Traditional radio continues to reach more US adults each week than any other media channel or any type of digital ...
- Are Americans Ever Free From Work Email? [Infographic]
Most Americans are dealing with work emails after office hours, including checking their inboxes on weekends and while on vacation, ...
- The Marketing and Advertising Hiring Climate
Most marketing and advertising executives expect to keep the size of their creative (nontechnical) staff steady in the second half ...
- The 10 Most (and Least) Socially Responsible US Companies
Consumers in the United States rate Wegmans, Publix, and Amazon.com as the most socially responsible companies, according to recent research ...
- This Is What Works in Facebook Headlines: The 20 Most Effective Phrases
Which phrases in headlines are most effective in encouraging people to engage with articles on Facebook? To find out, Buzzsumo ...
- How Marketers Find Social Media Influencers
Most marketers find social media influencers for campaigns by reaching out to them directly rather than by using influencer platforms ...
- What Marketers Want From Conferences [Infographic]
Most marketers want conferences to be affordable, to mix education and networking, and to be three or fewer days long, ...
- What Influences Consumers to Purchase From Marketing Emails?
Consumers say they are most influenced to make purchases from marketing emails by sales/discounts and brand reputation, according to recent ...
- The 10 Most Talked About Television Shows on Social Media
The Walking Dead was the most talked about television show on social media during the 2016-2017 season, according to recent ...
- The Most Important Skills for B2B Tech Marketers
B2B technology marketers say "soft" abilities such as good communication and people management are the most important skills needed to ...
- The Most Effective Paid Channels for Distributing Content
Marketers say search engine marketing and social media advertising are the most effective paid channels for distributing content, according to ...
- SEO Trends for 2017: How 12 Factors Impact Google Rankings
The popularity of a website appears to be the most important factor Google's search engine takes into account when ranking ...
- What Bothers Consumers Most About Brand Marketing
Consumers say the thing they dislike most about brand marketing is false, misleading, or phony advertising, according to recent research ...
- How Marketers Feel About Salary Transparency [Infographic]
Most marketing and advertising executives (82%) say their organization does not publicize employees' compensation, according to recent research from The ...
- When and Where Bloggers Blog
Most bloggers write their posts during business hours and do their blogging from home, according to research from Orbit Media ...
- How Much Digital Ad Spend Is Lost to Fraudulent Bots?
Brands worldwide are set to lose $6.5 billion in online advertising spend to fraudulent bots this year, according to recent ...
- Event Marketing Trends: Top Promotional Tactics, Tech, and Metrics
Marketers say social media, email, and word-of-mouth are the most effective tactics for promoting in-person events, according to recent research ...
- Fake News, Real Concerns: How Misleading Content Affects Advertising [Infographic]
Some 96% of online advertisers say they are concerned about their ads' appearing alongside fake-news content, according to recent research ...
- How Engaged Are Fortune 500 CEOs on Social Media?
Some 60% of Fortune 500 CEOs have no accounts in their own name on any of six major social networks, ...
- How Marketing and Advertising Agencies Are Compensated
Most marketing and advertising agencies receive fixed or labor-based payment for their work, rather than commission-based payment, according to recent ...
- 2017 Social Media Marketing Trends: Top B2B and B2C Networks and Paid Channels
Marketers say Facebook is the social network they use most—as well as value most—for marketing their business, according to recent ...
- Travel-Related Google Search Trends [Infographic]
Consumers in the United States now use mobile devices more than desktop computers to search online for information related to ...
- Which Digital Channels Deliver the Best ROI?
Marketers rank email and social media as the top two digital channels for delivering an excellent return on investment (ROI), ...
- The 10 Most Liked Enterprise CEOs and Marketing Agency CEOs
Craig Jelinek of Costco is the most-liked CEO of a major US public corporation, and Richard Edelman of Edelman is ...
- Email Engagement Rates by Day of the Week
Emails received on Fridays have the highest average engagement rates (opens, clicks, etc.), and emails received on Saturdays have the ...
- What Advertisers Look for in Video Content Platforms
Marketers look most closely at measurability and pricing when deciding which platforms to run pre-roll video ad campaigns on, according ...
- Do Consumers Fill Out Brand Feedback Surveys Thoughtfully?
Most consumers say they do not take the time to fill out customer feedback surveys thoughtfully, according to recent research ...
- More Honesty, Less Snark: How Consumers Want Brands to Act on Social Media
Most consumers want brands to be honest and friendly on social media, not snarky and trendy, according to recent research ...
- The Top 10 Companies on LinkedIn: Where Professionals Most Want to Work
Alphabet (Google's parent company) and Amazon are the large companies LinkedIn members in the United States most want to work ...
- The Most Effective Triggered Email Types for E-Commerce Brands
Welcome emails and abandoned-cart emails are the most effective triggered/automated message types for driving e-commerce sales, according to recent research ...
- The Future of Public Relations: Trends, Skills, PR vs. Marketing
Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the ...
- The Current Economic and Hiring Climate for Small Businesses
Small business owners are optimistic about their current business situation as well as the outlook for the next 12 months, ...
- The Main Reasons Consumers Dislike (and Like) Online Ads
The older a consumer is, the more likely he or she is to dislike online advertisements, according to recent research ...
- The Media and Internet Habits of Moms in 2017
Moms in the United States now spend more time each day on the Internet than listening to the radio or ...
- The Most Important Social Network for Influencers
Instagram is both the most used social network by influencers and the top social network influencers focus on, according to ...