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• Marketers Know AI Is the Future, But Do They Understand AI Today?Tod Loofbourrow
  AI is a powerful technology that can help you create relevant marketing campaigns that bring results—or irrelevant campaigns that waste your money and your customers' patience. Let's go over what ...
  AI, Marketing Automation, Marketing Strategy, Technology
• Relationship Marketing and GDPR: Avoiding the Traps of Personalization Data and Targeting TechJohn Hernandez
  If your data practices are GDPR-compliant, you don't have to worry, right? But marketing technologies and techniques that use consumer data for targeting and personalization can still put you in ...
  AI, Customer Relationships, Data, Segmentation, Targeting
• Are Chatbots a Good Idea for Your Business? [Infographic]Laura Forer
  When used well, chatbots can increase both profitability and customer satisfaction. Read on to learn how to implement them in a smart way that helps your business and your customers.
  AI, Customer Communications, Customer Experience, Marketing Automation, Technology
• Next-Gen Audiences: Unleashing AI to Predict What Your Customers Will Do Next
  Despite advances in data-based technologies, marketers struggle to send the right message to the right person at the right time. Here are questions you can answer to better understand customers ...
  AI, Customer Behavior, Technology
• Mobile App Development Trends in 2018 and Beyond [Infographic]
  As businesses and marketers anticipate the rise of AI, virtual and augmented reality, and the Internet of Things, mobile will be in the thick of it all for the foreseeable ...
  AI, Augmented Reality, Internet of Things, Mobile Marketing, Virtual Reality
• Three Tips for Better Real-Time Mobile Marketing in 2018
  Mobile marketing provides an ideal opportunity for marketers to speak to customers in the right place and at the right time. See three ways you can use mobile to connect ...
  AI, Customer Experience, Location-Based Marketing, Mobile Marketing, Retail Marketing
• Kiss Your A/B-Testing Goodbye... Sort OfDavid Schroeder
  A/B-testing has always been an effective way to optimize conversion rate, but new technologies are optimizing your optimization.
  AI, Landing Pages, Marketing Smarter, Marketing Strategy, Testing
• Drowning in Social Media Data? Three Ways AI Can HelpLou Jordano
  The mounds of social media data available offer a goldmine for marketers, but sorting through all that data can be overwhelming. That's where AI comes in to help you monetize ...
  AI, Data, Influencer Marketing, Social Listening, Social Media
• The Domination of Mobile Ads: Trends and Statistics [Infographic]Laura Forer
  What's new and hot in the world of mobile advertising? A lot. See how marketers are spending on mobile, and get ideas for your own mobile ad strategy.
  Advertising, AI, Mobile Marketing, Native Advertising, Videos
• Online Marketers: The Next Big Trend in MarketingAyaz Nanji
  What do online marketers think the next big trend in marketing will be? To find out, BrightEdge surveyed 500 search, content, and digital marketers in February.
  AI, Marketing Strategy, Personalization, Research Summaries
• Measuring Marketing ROI on Google AdWords
  Many marketers see a return on Google AdWords, but they don't know which keywords are performing best. Here's how you can understand that key info and make your AdWords advertising ...
  AI, Measurement, Metrics, Search Engine Marketing, SEO, Technology
• Improve Your Multichannel Marketing Attribution With Machine-Learning
  Businesses spend billions of dollars each year on advertising—but are they spending it well? Marketers need a better way to determine which advertising activities are the true drivers of sales ...
  AI, Attribution Modeling, Marketing Smarter, Marketing Strategy, Technology
• Devise Better Customer Journeys With Customer Data as Your GPS
  Understanding your buyers' journeys is key to providing them with the right information to move them along the buying path. See how the right tools—and AI—can make your job as ...
  AI, Customer Engagement, Customer Experience, Customer Insight, Data, Metrics, Technology
• Executive Survey: How AI and Automation Will Change WorkAyaz Nanji
  Some 69% of senior business executives say they think the term "workforce" will eventually encapsulate both human employees and intelligent machines/platforms, according to recent research from Marketforce and Pegasystems.
  AI, Career Management, Management, Research Summaries, Technology
• Five Essential Multichannel Marketing Tactics for 2018Ajit Singh
  You can't be in more than one place at a time—but your brand can, and it should. Your customers are on multiple channels at the same time, and marketers need ...
  Advertising, AI, Marketing Strategy, Mobile Marketing, Multichannel Marketing, Personalization, SMS, Social Media, Targeting
• AI-Powered Marketing Is Here: What You Need to Know
  Artificial intelligence offers customers better experiences and makes marketers' lives easier—and it's not has hard to implement as you might think. Here are some considerations for using AI in your ...
  AI, Marketing Automation, Marketing Smarter, Marketing Strategy, Technology
• Five Ways to Keep Your Website Relevant in 2018Brian Byer
  For your website, 2018 will be the year of legal compliance and user respect, and savvy brands can't afford to be left behind. Implementing these five techniques will get your ...
  AI, Customer Experience, Data, Marketing Tips, Videos, Websites
• Four B2B Marketing Trends That Will Define 2018Melissa Tatham
  In the new year, a combination of technology advances, organizational cultural shifts, and buyer-behavior changes will push B2B marketing in new directions. Here are four trends that will start to ...
  AI, Customer-Centric, Data, Marketing Strategy
• Top 5 Predictions for the Future of Sales and Marketing Alignment [Infographic]Laura Forer
  "Sales and Marketing alignment" has been a buzzphrase for years, but other than two teams working together, what does it mean exactly? Today's infographic explores five trends that will help ...
  AI, Management, Marketing Challenges, Marketing Strategy, Millennials, Sales
• Marketers and Agencies Ready for IoT-Enabled Marketing Customization Will Thrive [Video]Jerelle Gainey
  The Internet of Things is forecast to double in size—from 15.4 billion Internet-connected devices in 2015 to 30.7 billion in 2020. Here are four ways to dominate the massive IoT ...
  AI, Internet of Things, Marketing Automation, Marketing Strategy, Technology