Content Strategy

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• A Simple Content Formula to Build Trust in InnovationHywel Curtis
  Have a new product or service? Consider creating content that explains why your innovation is relevant, needed, and safe. This formula can help.
  Brand Positioning, Content, Content Marketing, Content Strategy, Customer Relationships, Customer Retention, Writing
• What B2B Marketers Can Learn From Netflix About Customer Engagement [Infographic]Verónica Jarski
  You know a business is doing well when its name becomes a verb, the way "Netflix-binging" has. So, how has Netflix captured its audience's attention and kept it?
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Behavior, Customer Engagement, Customer Relationships, High-Tech Marketing, Personalization
• Five Skills You Need to Curate Standout ContentElisa Silverman
  At a time when marketers are challenged to furnish steady streams of engaging content, curating other people's content is an effective tactic. Still, it merely shifts the challenge to "How ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Sales
• Seven Habits of Highly Successful Social Media ProfessionalsAvi Levine
  What makes some social media professionals more successful than others? Here's a look at the habits that help them effectively build relationships, educate audiences, and drive action online.
  Career Management, Content Strategy, Marketing Strategy, SEO, Social Media, Writing
• What Brands Need to Know About Visual Social Media [Infographic]Verónica Jarski
  Today's fastest-growing social media channels are visually based. Here's the scoop for engaging your visuals-loving customers.
  Content, Content Marketing, Content Strategy, Instagram, Pinterest, Social Media, Tumblr
• Six Effective Ways to Clear 'Content Block' [Infographic]Al Gomez
  Often, great ideas come to us when we least expect them, but it's annoying when we can't generate content on deadline. Still, don't worry, this is the 21st century... We ...
  Content, Content Marketing, Content Strategy, Copywriting, Research, Writing
• Get Your Easily Distracted Customers to Focus on YouKrissy DeAngelis
  The attention span of your customers is getting shorter and shorter. So, what does that mean for you as a marketer?
  Consumer Electronics, Content Strategy, Customer Engagement, Customer Insight, Marketing Strategy, Smartphones, Time Management
• Three Tools to Help You Generate Killer Content IdeasJeff Julian
  For most marketers, coming up with content ideas is easy at first. We have them when we are at the gym, driving to work, or sitting at our favorite ...
  Blogging, Content, Content Marketing, Content Strategy, Writing
• Get Smart About What Intelligent Content Really MeansAndrew Davies
  Intelligent content—content enriched by metadata—isn't just for content management. It can play an integral part in enabling B2B content marketers to learn about their buyers, optimize content strategy, and match ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Insight, Data, Digital Marketing, Sales
• #SocialSkim: Amazon Launchpad for Startups, Plus 13 More Stories in This Weeks RoundupAngela Natividad
  Learn about Amazon's support for startups launching products. Also: Yahoo Livetext, managing relationships with short-form content creators, and the socnet growing the fastest. And is Twitter really cracking down on ...
  Advertising, Content, Content Marketing, Content Strategy, Customer Relationships, Digital Marketing, Digital Theory, Engagement, Facebook, Google+, Instagram, Interactive Marketing, LinkedIn, Marketing Strategy, Online Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Twitter
• Five Brands That Successfully Tapped Into the Power of Bloggers Outside Their IndustryLauren Jung
  Venturing outside your normal space can open up your product and services to a previously untapped market. Take a look at five companies that successfully reached beyond their industries.
  Blogging Policy, Blogging Strategy, Brand Ambassadors, Brand Management, Brand Positioning, Branding, Content, Content Strategy, Digital Marketing, Instagram, Product Management, User-Generated Content, Websites, Word-of-Mouth
• Which B2B Content Types Deliver Great Leads?Ayaz Nanji
  Product brochures are the most common content type created by B2B marketers, but whitepapers deliver the highest-quality leads, according to a recent report from the CMO Council and the NetLine ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Lead Generation, Lead Quality, Research Summaries, Sales, Sales and Advertising, Survey Data
• Five Classic Traits of Successful StrategiesJohn Bell
  Wanting to reach a goal isn't enough. You need a strategic plan of action to achieve that goal.
  Content Strategy, Digital Marketing, High-Tech Marketing, Marketing Strategy
• How B2B Content Marketers Are Missing the MarkAyaz Nanji
  B2B content marketers are intent on pushing their products/services in content pieces whereas their audience is looking for substantive ideas, according to a recent report from The Economist Group and ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Marketing Strategy, Research Summaries, Survey Data
• Five Tips to Make Your Content Stand Out From the CrowdGavin Finn
  Improve your content's chances of being seen and shared by following these content marketing tips.
  B2B Marketing, Content, Content Marketing, Content Strategy, Writing
• Five Ways to Prove Marketing's Value by Saving Sales CostsAndrew Davies
  Eager to prove its worth, Marketing is moving down the sales funnel, and some marketers are assuming sales enablement roles. Now's the time to become a cost-saver rather than remaining ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Acquisition, Customer Engagement, Inbound Marketing, Lead Generation, Lead Nurturing, Lead Quality, Sales
• B2B Content Marketing: Top Tactics, Goals, and ToolsAyaz Nanji
  Case studies and client success stories are the content types that B2B companies most use, according to a recent report from Starfleet Media.
  B2B Marketing, Content, Content Marketing, Content Strategy, Marketing Strategy, Research Summaries, Survey Data, White Papers
• Seven Tips for Developing Good, Relevant, and Actually Interesting ContentSarah Bricker
  Content isn't always easy to write; in fact, depending on the topic or the industry, it can be downright difficult. Here are seven helpful tips for developing relevant, engaging, and ...
  Content, Content Marketing, Content Strategy, Keywords, Project Management, Research, Writing
• How to Get Great Content From Your Colleagues: Five Rules for SuccessDave Hochman
  Even the world's most effectively led, proactive, and well-organized content team is going to end up dead in the water without continuous quality input from within the organization.
  Career Management, Content, Content Marketing, Content Strategy, Management, Project Management, Thought Leadership, Writing
• Visual Marketing: Top Tactics and ChallengesAyaz Nanji
  Professional photography is the best-performing visual content type, according to a recent survey of marketers by Digiday and Chute.
  Content, Content Marketing, Content Strategy, Research Summaries, Survey Data, Videos